Akanksha thakar

Content Marketing Specialist | Copywriting

Salaire / Taux journalier

Paris, France

Freelance, ouvert au CDI

Expertises

CopywritingStratégie de Contenu

Langues

AnglaisFrançaisGujaratiHindi

À propos

Introduction

Content marketing specialist with 4+ years driving measurable results across B2B campaigns and brand strategy. Proven track record of increasing organic traffic by 6,500+ monthly visitors, boosting conversions by 30%, and generating 150+ high-value leads through strategic copywriting and SEO optimization. Ready to elevate your brand with data-driven content that converts.

Liens

Expérience de travail

Freelance Content Marketing Specialist

FreelanceFreelance

janv. 2025 - Présent

1 an 10 mois

Vétheuil, France

1. Developed brand copy, landing pages, and promotional content for clients who needed higher engagement, resulting in a 30% increase in conversions. 2. Created customer stories and case studies to help clients build trust and generate leads, leading to a 25% increase in inbound leads. 3. Designed high-converting landing pages to improve performance, boosting conversion rates by 20%. 4. Proofread and localized content for EU regions to ensure cultural relevance, enhancing customer engagement by 15%. 5. Wrote internal communications and newsletters to improve employee engagement, achieving a 40% increase in internal engagement. 6. Crafted tailored content strategies for clients seeking to improve brand awareness, driving a 15% increase in brand visibility.

Content Marketer

Lectra

juin 2024 - déc. 2024

7 mois

Paris, France

1. Led the website relaunch project, writing and proofreading SEO-optimized web copy, increasing organic traffic by 6,500+ monthly visitors and improving lead inquiries by 30%. 2. Created compelling B2B content, including product launch articles, customer stories, promotional campaigns, and email marketing, driving 150+ high-value leads and boosting campaign engagement by 25%. 3. Developed internal and external communication assets, refining brand messaging across 50+ press releases, presentations, newsletters, and email sequences, leading to a 40% increase in stakeholder response rates. 4. Localized and proofread French and Italian content briefs, ensuring accuracy across 100+ marketing assets and website pages, enhancing regional brand consistency and engagement by 35%.

CRM Support Executive

Tata Consultancy Services

juil. 2022 - juil. 2023

1 an 1 mois

Pune, Maharashtra, Inde

1. Handled premium client accounts across EU, UK, APAC, and US regions, resolving complex support issues via Zendesk, ensuring a 98% resolution success rate. 2. Managed direct client calls to troubleshoot CRM challenges, reducing escalation cases by 30% and improving customer satisfaction scores. 3. Streamlined support workflows and response tracking, cutting down ticket resolution time by 20% and enhancing operational efficiency. 4. Analyzed customer feedback and identified key support trends, leading to a 15% improvement in service strategies and client retention.

Python-Data Science web developer

BrainyBeam Technologies Pvt. Ltd.

janv. 2022 - mai 2022

5 mois

Ahmedabad, Gujarat, Inde

1. Built a mental health assessment prototype using HTML, SQL, and Python and data science libraries attracting 500+ test users and increasing engagement by 25%. 2. Conducted market research and data visualization, improving internal reporting efficiency by 30% and decision-making speed. 3. Created UX-optimized web solutions, enhancing user experience and increasing site usability for key projects. 4. Collaborated with developers to improve data structuring and content flow, leading to a better user journey and engagement.

SEO Copywriter and Strategist

NineGap (USA)

août 2021 - oct. 2021

3 mois

Wyoming, Michigan, États-Unis

1. Implemented SEO best practices and metadata optimization, increasing website traffic by 15% and generating 200+ new inquiries per quarter. 2. Developed high-converting landing pages and blog content, boosting conversion rates by 20% and improving session duration by 30%. 3. Created a standardized SEO content framework for internal teams, enhancing content consistency by 30% and engagement by 15%. 4. Conducted competitive analysis using SEMrush, refining keyword strategy to drive higher SERP rankings and audience retention.

Content Creator and Strategist

Wubba Lubba Dub Dub Private Limited

janv. 2021 - mai 2021

5 mois

Bangalore, Karnataka, Inde

1. Managed influencer outreach and organized brand events, coordinating with 10+ influencers to amplify client promotions across Instagram and TikTok, driving a 50,000+ reach. 2. Created high-engagement promotional content for brand campaigns, increasing social media interactions by 20% and boosting follower growth. 3. Monitored emerging trends and adapted content strategy, improving video performance by 15% and maximizing organic reach. 4. Led interactive community engagement efforts, responding to 500+ audience interactions weekly, optimizing brand storytelling, and increasing brand loyalty by 30%.


Formation

NEOMA Business School

Master of Science - MS

2023 - 2024

1 an 3 mois

SAL INSTITUTE OF TECH. & ENGG. RESEARCH, AHMEDABAD 067

Bachelor of Engineering - BE

2018 - 2022

4 ans 1 mois

Seventh Day Adventist Higher Secondary School

Field : Theoretical and Mathematical Physics

2003 - 2018

15 ans 1 mois

Portfolio

CUSTOMER SUCCESS STORY -BOGGI MILANO & LECTRA

CSR WHITEPAPER ON SUSTAINABLE FURNITURE - LECTRA Product

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