Akrem Mathlouthi

Team leadership: Managing a team of 6 people Strategic oversight: Built and monitored the 2024 IT budget aligned with business priorities Key Responsibilities & Achievements: • Supply Chain & Distribution → Designed a dedicated tool to streamline initial retail order setup → Improved distribution processes with tailored digital solutions • B2B Order Management → Oversaw tools supporting B2B order flows for Retail and Wholesale channels → Successfully implemented a new order management system to increase efficiency • Merchandising → Led the Assortment Project to optimize store product offerings by region • PIM / DAM / PLM → Drove the transition from Excel-based product data to a centralized and reliable system • Event Management → Enhanced the Events app to simplify customer invitation processes for fashion shows and private sales → Managed Friends & Family Sales operations including POS setup and live support

Team leadership: Managed a team of 10 people Strategic oversight: Built and monitored the 2023 tech budget in line with business goals Key Responsibilities & Achievements: • Digital In-Store Technologies → Led the deployment of a new global POS system, including rollout planning and user training → Delivered in-store training programs to ensure adoption of key applications → Managed auxiliary store technologies such as Store Music systems • Store Operations Support → Supported numerous new store openings with full tech enablement → Provided ongoing L1/L2 support for store systems and ensured business continuity • Clienteling & Customer Engagement → Drove continuous improvements of the Clienteling app to elevate client experiences → Supported campaigns and workflows related to Salesforce Marketing Cloud (SFMC) • VIC Orders App → Led end-to-end delivery of the Very Important Client (VIC) Orders App, from design to rollout • Saint Laurent Mobile App → Oversaw the roadmap and evolution of the brand’s mobile app in close collaboration with Digital teams

Scope: Digital, Retail, CRM, E-Commerce, and B2B Tools Team leadership: Managed internal team + external partners | Budget management Key Responsibilities & Achievements: • Retail IT → Led global POS system rollout and supported WW store openings → Delivered multiple in-store tools: Product Training App, Store Music, Queue Management, Product Customization Platform, and more → Oversaw L3 store support and payment systems (PSP integration) • CRM & Clienteling → Managed the in-store Clienteling app across regions: needs gathering, testing, deployment → Delivered CRM integrations, customer emailing tools, and custom API developments for multi-source data • E-Commerce & PIM/DAM → Integrated new e-retail partners (LVR, Farfetch, SSENSE) with Balenciaga systems → Supported implementation of Product Information Management and Digital Asset Management solutions • Digital & Innovation → Managed development of experiential websites (e.g. videogame.balenciaga.com, couture.balenciaga.com) → Delivered interactive tools: Instagram filters, 3D DAM, and B2C Mobile App • B2B Buying Tools → Oversaw tools for Retail & Wholesale buying processes: setup, APIs, reporting, training • Budget & Vendor Management → Negotiated contractor costs and managed delivery within allocated budgets

Key Responsibilities: • Provided functional and operational support across IT domains • Managed end-to-end delivery of new features and applications • Led projects across POS, CRM, B2B Buying Tools, E-Commerce, Mobile Apps, and Omni-Channel • Trained users and supported change management in stores and HQ • Managed subcontractors: follow-up, budget control, and on-time delivery