Akrum Elsayed

•Led a team of 4 in content creation, growing Daffee’s social media engagement by 60% in six months. •Managed media buying across Meta, Google, and TikTok, improving ad performance and ROI by 2.5x. •Developed Daffee’s blog and email marketing, increasing website traffic by 37% through SEO, content strategy, and EGC, UGC content mix.

• Increased awareness for Vanmoof S4 & S5 product lines by 2 folds. • Handled community management for Vanmoof's online presence. • Increased social media content by 23% within 3 months. • Liaised with media buying and creative agencies for launching new products and maintaining awareness and lead generation campaigns.

•Handled the creative production of TV, digital and social Ads. •Doubled the fan base for NOOR FB and Instagram and 6 folds the followers on NOOR YouTube in 4 months. •Cut retainer cost by 40% in 6 months. •Managed 2M AED social media budget to launch 4 successful viral campaigns.

Clients: P&G, Xiaomi, Philips Sound, Tim Hortons, Cold Stone, Canon ME, Etisalat AE, World Art Dubai, Dubai Jazz Festival, Comicon, Boat Show Dubai, Gitex Shoppers. •Creating creative content in line with the social media strategies and content pillars. •Liaising with the creative team to create innovative content for campaigns, events & activations. •Launching online activations for local exhibitions at Dubai World Trade Centre. •Oversee content creation and community management. •Discover trending topics, community needs, and interests of the target audience across social media, adjusting content and messaging accordingly. •Reporting on progress against KPIs and relevant social marketing metrics. •Analyze and report campaign performance. •Establish creative direction for the entire line of online services and programs •Brainstorm with the creative team of vendor partners; generate concepts for campaigns and projects.