Ala Dorboz

-Collaborate with startups, businesses, and agencies to deliver tailored design solutions. -Conduct UX audits to identify usability issues and improve overall user experience. -Redesign web and mobile interfaces with a focus on usability, accessibility, and modern design trends. -Enhance user journeys through data-driven design solutions that increase engagement and conversions. -Develop branding and visual identity systems aligned with client goals and target audiences.

-Conducted a full UX audit of the existing platform . -Identified friction points and usability issues across key workflows. -Redesigned core interfaces based on audit insights. -Built wireframes, prototypes, and final UI screens. -Worked with developers to implement the redesign smoothly.

-Created the brand identity entirely from scratch (logo, palette, typography). -Developed style guides to ensure consistent visual language across platforms. -Designed high-converting dashboards and call-center interfaces for SaaS product. -Partnered with product team to refine user journeys and simplify workflows. -Redesigned platform interfaces to improve clarity and usability.

- Led the UX/UI redesign of Builtop’s public tendering page and platform, enhancing usability and engagement for contractors and suppliers. - Developed low-fidelity and high-fidelity wireframes to align with business goals and user needs. - Worked closely with stakeholders to align design decisions with business objectives, increasing platform efficiency and user satisfaction.

𝗠𝗫 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗳𝗼𝗿 𝗔𝗜𝗘𝗦𝗘𝗖 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 Designed the first version of the MX Platform, a global tool developed by AIESEC to streamline operations and enhance user engagement across international teams. - Conducted user research to identify pain points and user needs for the platform. - Collaborated with stakeholders to define goals and align strategies for the first release. - Created wireframes, prototypes, and responsive UI components tailored for global usability. - Ensured visual consistency with AIESEC International’s brand guidelines. - Facilitated design reviews to gather feedback and iterate on solutions. - Worked with developers to ensure seamless handoff and accurate implementation. - Conducted usability testing to validate the platform’s design for a global audience. - Documented design processes to guide future iterations.

- Conducted and collaborated on user research including usability testing, user interviews, and usage analytics. - Identified and understood problems, weaknesses, gaps, and opportunities. - Developed User personas and Storyboards - Developed Visual Design: Using color, layout, typography, and visual hierarchy to improve usability and user experience. - Created Interaction design: user flows, information architecture, and prototyping. - Developed and updated our design system ensuring components are visually and functionally consistent