Ala El Ifa

Development and customization of Shopify and WordPress websites with a focus on modern web design and user experience (UX). Maintenance and management of VPS and dedicated servers ensured to guarantee performance and security. Web integration on WP/Prestashop for client sites. Some of the projects include: WordPress: madad.com.sa, sikka.io Shopify: salephksa.com, daouk.store, deardahlia.sa, addoony.com

Involvement in WordPress development, branding design (e.g., Bonga Coffee KSA), and e-commerce solutions (WooCommerce, Salla (e.g.,bandardoud.sa), OpenCart, PrestaShop). Design of web and mobile application interfaces, with a focus on optimizing user experience (UI/UX) for e-commerce and showcase websites, combining modern design with optimal ergonomics. Management and configuration of VPS servers to ensure performance and reliability for customers.

Involved in the creation and customization of the Prestashop e-commerce site for the artisanal company OlivesWood, operating in Tunisia and Qatar. Responsible for site and server maintenance as well as management of Google Ads campaigns (website: oliveswood.com/fr/). Worked as a web designer and developer for clients of An Design Saudi, designing and developing their official website (www.an.design).

Web Development: Designed, developed, and maintained high-performance websites using a diverse CMS toolkit including WordPress, Joomla, Drupal, and PrestaShop. Spearheaded the end-to-end creation of the official DL PRO (dl-pro.net) website and its dedicated landing page. Front-End Integration & E-Commerce: Translated complex design mockups into functional, responsive web pages using HTML, CSS, and JavaScript. Applied this expertise to integrate custom front-end designs for Magento e-commerce projects, including youfaa.com. Technical SEO & Digital Strategy: Executed comprehensive SEO strategies, conducting technical audits, analyzing crawl data, and building high-quality backlinks to improve organic search rankings. Successfully enhanced local search visibility for clients such as justice-conseil.fr. Paid Media & Lead Generation: Design and code landing pages. , Managed and optimized paid advertising campaigns across Google Ads and Bing Ads for globalrelax group. Focused on competitor analysis, user behavior, and data-driven adjustments to generate qualified leads and maximize ROI.

Study and full installation of network infrastructures for the main site , ensuring performance, reliability, and security. Server virtualization with VMware vSphere for optimized resource management. Design, configuration, and deployment of VoIP solutions, both open-source and proprietary. Implementation of secure WiFi infrastructures and protection of access and digital resources. User training and support (levels 1 and 2) covering client workstations, office tools, and general use of the information system, with continuous and effective support. Supervision and maintenance of network equipment to ensure service availability and performance.

Maintenance and troubleshooting of network racks and servers, deployment of Windows , and configuration of client workstations. Installation, setup, and configuration of Linux and Windows operating systems and servers for testing on VMware and VirtualBox. Management and activation of Microsoft and other software licenses, with a strong focus on infrastructure performance, security, and continuity.