Ala Mohamed

- Represent Born in Exile as a brand ambassador, embodying its values and vision. - Welcome and assist customers in French, English, and Arabic in a premium retail environment. - Guide customers in finding the products that best suit their needs while sharing the brand’s story and craftsmanship. - Manage sales transactions and payments during the Paris pop-up store. - Showcase collections while ensuring alignment with the brand’s identity. - Participate in photoshoots to enhance Born in Exile’s brand image. - Film and promote the collection on social media to increase brand visibility. - Provide logistical support and collaborate with the team to ensure a seamless customer experience.

Theme : Superpower Watch it now on YouTube: https://lnkd.in/d-hTm6Tm A short film exploring resilience, overcoming anxiety, and the superpower of self-belief through running, created for the Nikon Film Festival. - Direction and acting: directed the entire film, overseeing creative decisions, and played the lead role to bring the story to life. - Scriptwriting and conceptualization: wrote and developed the script inspired by a personal story, with a focus on themes of resilience and self-belief. - Team collaboration: worked closely with contributors on cinematography, sound design, and artistic direction to ensure a cohesive vision. - Production management: organized and supervised all aspects of the shoot, including planning, logistics, and coordination of team members and resources. - Creative direction: shaped the film’s narrative, visual style, and emotional tone, ensuring alignment with the overall artistic concept. - Visual design: selected costumes, locations, and key shots to align with the film’s narrative and aesthetic vision.

- Contributed to the implementation and management of B2B partnerships and strategic collaborations. - Coordinated co-marketing campaigns with partner brands (emailings, push notifications, banners, social media content). - Created marketing and sales enablement materials (presentations, partner sheets, pitch decks). - Analyzed user data to optimize marketing activations and boost user engagement. - Drafted creative briefs and liaised with design and product teams for campaign execution. - Monitored campaign performance and generated reports (KPIs, activation rate, ROI). - Conducted competitive research and provided strategic recommendations to enrich the partner ecosystem and enhance user experience.

- Coordination of international fashion shows - Management of model dressing - Supporting the production team and designers - Welcoming VIP guests - Collaboration with influencer and event agencies

As part of my Master’s degree in E-Commerce Strategy, The final year project was to create a startup aimed at improving the customer experience. Our solution : We created Bloom, a startup aimed at enhancing the customer experience of e-commerce cosmetic websites by offering Korean cosmetic products unavailable in France. It is a physical hub that provides samples, allowing each person to order a sample to test the product before purchasing it. Final grade: 16.5/20

- Contribute to the development and maintenance of sales support materials and ensure their availability for the sales force (brochures, product presentations, product sheets, etc.), - Manage and administer the communication platform for marketing activities (SharePoint) - Participate in the development of multichannel acquisition strategies - Communicate with regions regarding operational marketing activities (marketing automation, product launches, etc.) - Coordinate marketing automation activities at the headquarters and internationally - Coordinate with the communication department for actions related to operational marketing activities. - Production of content for marketing automation operations (landing pages, emailing, etc.). - Monitoring performance and KPIs of marketing campaigns.

As part of my Master’s degree in E-Commerce Strategy, The company Consortio, a white-label CFA (Vocational Training Center), challenged us to propose a digital strategy tailored to its clients. • The brief: Develop a 100% digital strategy to: - Generate traffic for Consortio’s clients - Convert this traffic into leads (qualified traffic) - Target: 18-26 years old Project Development:  - Implementation of a research protocol: quantitative and qualitative study of the CFA market in France. - Defining the target audience: psycho-socio-demographic criteria and consumption habits. - Problem: What levers should be activated to make the 18-26 age group choose to train with Consortio’s clients? - Development of a global guideline on DOs & DON’Ts for generating qualified traffic. - Development of the digital strategy around different levers: SEO/SEA, SMO/SMA, Influencer marketing, remarketing, sponsored content. - Creation of videos and posts for Consortio’s clients’ social media. - Development of a budget distribution across the different levers used in the strategy.

As part of my Master’s degree in E-Commerce Strategy, The brief: - Increase brand awareness: branding and e-reputation. - Acquire new qualified customers. - Expand the service across France and Europe. Project Development:  - Implementation of a research protocol: quantitative and qualitative market study of artisan canners. - Definition of the target audience using psycho-socio-demographic criteria. - Proposal of 3 original and innovative experiments to meet the objectives. - Use of Wallaxy for prospecting new leads. - Creation of mockups and social media posts. - Development of a forecasted timeline and budget.

As part of my Master’s degree in E-Commerce Strategy, The brief: creating a mobile application on Figma combining two different brands -> nike x Hot Wheels - Implementing a digital marketing strategy - Creating a graphic charter - Setting up the application's workflow - Studying the user journey