Alaïa Issany
Senior Marketing Manager | Multi-Channel Acquisition
Salary / Daily rate
Paris, France
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Marketing leader with 10+ years scaling apps globally and driving multi-channel acquisition strategies. Proven track record managing €1M+ budgets, achieving +150% app downloads and +30% website traffic growth. Specialized in Go-to-Market strategies, international project management, and data-driven campaign optimization for maximum ROI.
Work experience
Market Manager
Foncia
Feb 2024 - Aug 2024
7 months
Paris, France
Executed client-centric campaigns and launched new offers aligned with market demand. Coordinated with internal teams under strict deadlines. Anticipated client needs through compliance checks and proactive issue resolution. Redesign corporate website. Results: Relaunched client offer, boosting website traffic by +30%.
Lead Marketing Manager Hawaya - Western Markets
Meetic Group
May 2021 - Mar 2023
1 year 11 months
Paris, France
Led international projects (France, UK, US) by aligning product, tech, and legal teams. Implemented Go-To-Market strategies in FR,UK,US. Acted as main liaison for cross-functional stakeholders, ensuring smooth project delivery. Negotiated with strategic partners to maximize service performance and optimize resources. Managed a €5M budget while balancing business priorities with client expectations. Results: +5 brand awareness points, +150% app downloads.
Marketing Manager
Roche Bobois
Nov 2019 - May 2021
1 year 7 months
London, UK
Oversaw multi-channel campaigns (CRM, POS, Email, Events). Supervised agency-led projects and monitored a €1M budget. Adapted marketing strategies. Maintained sales performance during challenging Covid market conditions.
Recruitment Consultant
French Chamber of Great Britain
Oct 2017 - Oct 2019
2 years 1 month
London, UK
Managed end-to-end recruitment cycle with personalized follow-up for candidates and clients. Strengthened client relationships through proactive support. Enhanced online visibility to attract new business and boost engagement.
Marketing and Communications Executive
Turborope
Jan 2015 - Oct 2017
2 years 10 months
Paris, France
Coordinated B2B communication projects and website development (agency based in Tunisia) Worked closely with suppliers and clients to ensure quality and timely delivery.
Trade Marketing Executive - EMEA
Boucheron
Jan 2014 - Dec 2014
1 year
Paris, France
Led EMEA POS advertising with a strong client satisfaction focus. Managed VIC events across the region. Created monthly English newsletter.
Communications Assistant
Loft Design by...
Jan 2012 - Mar 2012
3 months
Paris, France
Managed inventory for journalists, ensuring availability and accessibility of key materials Led press relations in both French and English, building strong media connections and enhancing brand visibility
Front Desk Cashier
Walt Disney World
Aug 2010 - Jan 2011
6 months
Orlando, FL, USA
Managed client check-ins and check-outs, ensuring a seamless and positive experience Handled customer complaints, proactively resolving issues to maintain high satisfaction levels
Education
Join Maestro
2023 - 2023
3 months
ISC Paris
Masters degree
2012 - 2014
3 years
Binus International, Jakarta, Indonesia
2013 - 2013
1 year
University of California, Riverside
Certificate
2010 - 2010
1 year