Alaina Koerber

Freelance Product Lead | 0-1 Product Expert | B2B

Salary / Daily rate

Fréjus, France

Mobility: Aix-en-Provence, Nice

Freelance, open to permanent contract

Remote only

Skills

Product ManagementUser ResearchProduct StrategyGoogle Tag ManagerGoogle AnalyticsNotionJiraFigmaSupabaseWebflowGrafanaZapiern8nBubbleAmplitudeHubspot

Languages

English (Native)German (Fluent)French

About me

Intro

With 15 years of product building experience, I empower B2B SaaS startups to build, scale, and optimize their product (and their product org) for sustained growth. I provide comprehensive, hands-on product management: - strategic guidance for 0-1 products - hands-on leadership for critical initiatives - building structures to maximize the potential of cross-functional teams

Links

Work experience

Freelance Product Lead & Product Consultant

alaina-koerber.comFreelance

Jul 2025 - Present

1 year 4 months

Fréjus, France

Interim Product Lead & AI Product Builder • Interim Head of Product for an early-stage MedTech in the US market, owning pricing, product strategy and user experience. Delivered double-digit growth in average order value within 3 months and led experiments on new B2C growth opportunities. • Due diligence and transformation engagement for an HR services SME: optimized internal project management flows, consolidated fragmented data sources and delivered software recommendations to leadership. • Building productized services that combine PM methodology with applied AI, e.g. a multi-agent system automating feedback collection to uncover high-potential product opportunities.

Senior Product Manager

Surfe

Dec 2024 - Jul 2025

8 months

Paris, France

Products: Sales intelligence platform and LinkedIn sales automation plug-in - Leading 30+ user discovery sessions to identify and refine key differentiators for a new AI -powered prospecting product - Partnering with AI engineers to prototype and build a scalable framework that fits the customer’s unique prospecting strategy - Evaluating viability and feasibility of third party buying signal data

Senior Product Manager

Prismic

Aug 2022 - Aug 2024

2 years 1 month

Paris, France

Prismic is a B2B SaaS startup that offers clients a headless content management solution. - Prioritizing opportunities for a new target market based on user research as well as sales and revenue data, then selecting a top opportunity to start executing on by considering the potential impact on the user and the business objectives - Launching and driving acquisition for the company's first write API for content management. The API drove attributed ARR from new projects within the first three months of launch, with 5% of new users interacting with the API. - Reducing product squads' discovery and design phase duration by up to 50% through product discovery coaching, particularly by applying the opportunity/solution tree framework and lean startup methodology

Stryber

Feb 2019 - Aug 2022

3 years 7 months

Munich, Germany

Lead Product Manager

Jan 2020 - Aug 2022

2 years 8 months

Munich, Germany

As a lead at Stryber, a corporate venture builder, I served as CPO on venture launches for corporate clients and acted as product expert on consultancy projects. - Identified and resolved collaboration and methodology issues in the company’s venture-building process, increasing success rates during the MVP launch phase by 114% - Served as CPO of a B2B2C Digital Health app for cognitive behavioral therapy, ensuring a 0-1 launch in < 4 months - Hired and onboarded 7 PMs and Designers within 5 months

Senior Product Manager

Feb 2019 - Dec 2019

11 months

Munich, Germany

Built ventures for corporate clients in FoodTech and LastMile, and FinTech, either using no-code tools or working with development teams - Acting as the CPO of a <10 person venture team, starting from 0 with a rough concept, prototyping and testing in order to define business model, digital product, operations and first audience - Built a B2B2C FinTech business from initial user validation and prototyping to development of a digital product with traditional banking partners

riskmethods

Jun 2016 - Dec 2018

2 years 7 months

Munich Area, Germany

Director Product Management

Mar 2017 - Dec 2018

1 year 10 months

Munich Area, Germany

riskmethods is a high-growth, fast-moving Supply Chain Risk Management B2B SaaS company with enterprise clients - Increased customer base from 50 enterprise customers to >100 and reduced churn rate from 7% to 4% during my tenure - Rebuilt proprietary machine learning-based risk monitoring tool, improving efficiency by reducing the human workload by 30% and delivering critical alerts to customers 50% more quickly - Managed and enabled a team of 3 PMs and 1 UX designer to independently deliver complex data-driven products - Crafted product vision and roadmap, engaging top management, customers and internal stakeholders to ensure alignment with business goals

Product Manager

Jun 2016 - Mar 2017

10 months

Munich, Germany

- As the Supply Chain Risk Management Start-up's first product manager, I established product management practices and a transparent customer feedback and prioritization process - Cooperated with two squads of 5-7 engineers to deliver highly-requested product enhancements such as a customizable risk scorecard and an improved risk overview via a world map

Product Manager

AutoScout24

Feb 2016 - Jul 2016

6 months

Munich, Germany

- Managing and improving a high-turnover marketing product for car dealers - Identifying new business opportunities for a strategically important dealer segment by means of customer research

CareerBuilder Germany GmbH

Mar 2011 - Jan 2016

4 years 11 months

Munich Area, Germany

Product Manager

Oct 2014 - Jan 2016

1 year 4 months

Munich Area, Germany

- Developing a completely new consumer-facing big data product for the US market - Defining product roadmap and vision - Working with a remote team of developers and designers to research user personas, conduct user testing, evaluate feasibility, and iteratively deliver the product on the basis of user stories and agile delivery methods - Communication and coordination with stakeholders and internal partners

Agile Project Manager

Jan 2014 - Oct 2014

10 months

- Project management and product ownership on a new product for key EMEA markets, working with the dual-track method of discovery and delivery. - Product value determination and development of MVP - Facilitation of all Scrum ceremonies

Product Development Manager, EMEA

Apr 2013 - Jan 2014

10 months

Munich Area, Germany

- Product ownership for B2B eCommerce in key EMEA markets (UK, France, Germany) - Project management of Scrum development team for the global eCommerce product, including process optimization and conversion funnel improvements

Product Marketing Manager

Mar 2011 - Mar 2013

2 years 1 month

Munich Area, Germany

- Feature analysis and platform conversion for the jobscout24.de site - Product management for diverse site projects on various CareerBuilder sites across Europe, including the conversion of B2B eCommerce process, feature improvement for the consumer-facing job board - Working with an external developer to build and launch an Android App - Maintaining product pages, error handling and competitive analysis for two German job sites - Product trainings for sales staff


Education

Mediadesign University of Applied Sciences

Master

Wayne State University

Bachelor of Arts - BA


Licenses & certifications

How To Scale A Business With AI & Agentic Workflows - Foundations

Issued: Jun 2025

Certified by Maven

Product Leadership

Issued: Jun 2022

Certified by Reforge

Product Strategy

Issued: Mar 2022

Certified by Reforge

Certified Scrum Product Owner

Issued: Nov 2014

Certified by Scrum Alliance

Certified Scrum Master

Issued: May 2014

Certified by Scrum Alliance

Portfolio

Accelerating Launch Success in Venture Teams

Building a Public API for Content Creation

Scaling Risk Intelligence for a Supply Chain Risk Management SaaS

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