Aldona Straczek

Key clients: Chanel, Richemont, Danone, Accor, The Financial Times Digital Strategy and Transformation • Launched new websites and redefined digital marketing strategies. • Managed CMS and CRM migrations, deploying new digital platforms. • Built and industrialised digital factories for e-learning offerings. • Redefined e-commerce strategies and managed operations during transitions. • Optimised global reporting and ensured adoption of new tech stacks. • Developed omnichannel strategies and media plans for luxury brands. Project and Program Management • Led program management for digital platform deployments, including budget and staffing oversight. • Managed IT projects and proof of concepts for new tools and technologies. • Utilised Agile and Kanban frameworks for project management. • Managed B2B digital media projects, focusing on content and inventory management. Team Leadership and Management • Managed cross-functional teams, ranging from 2 to 8 members. • Restructured team roles and responsibilities to ensure seamless transitions. • Led teams in media strategy development and execution. Change Management and Training • Defined and deployed change management activities, including training programs. • Secured adoption of new offerings through training and monitoring. • Engaged in community initiatives, webinars, and adoption KPI monitoring. • Provided digital training and restructured content offerings. Media and Communication • Developed and executed media strategies for major brands. • Negotiated media deals and defined media plans. • Conducted client-facing roles, including presentations and RFP responses. Data and Analysis • Evaluated and deployed new reporting and data management tools. • Conducted data analysis using various analytics platforms.

RFx responses – formalisation & presentation POC/Pilot scoping, configuration and delivery Platform deep dives and demos Training & evangelisation – internal and client facing

International coordination of various projects Global digital governance Training teams to Analytics tools

Elaborate a marketing & communication strategy for the company Create marketing and communication decks Design business models for in house and client mobile applications (BtoB and BtoC) Define, fine tune & negotiate client projects. Define the business models and user experience Understand client needs to best adjust the application and recommend optimizations Business development Promote clients' apps (BtoC), media planning and media buying

Digital marketing strategies Media negotiation and buying o All digital media with French media providers o Cross media together with the other services in the agency Campaign implementation & management (SEM, ROI, social media, affiliation, display...) Achievements: Doubled MAIF’s conversion rate within 3 months Increased tickets sales for Cathay Pacific by 20% making the French campaign the most performing in Europe Familiarised SCJ with social media Increased CNIEL presence on digital media Up-selling campaigns and diversify media for my clients Reporting & Data analysis with monthly presentation to clients Clients: MAIF (insurance), Microsoft, Cathay Pacific, Montfort (foie gras), CNIEL (milk producers), SC Johnson… Budget range from 10k€ to several million € per year

SEM – Campaign implementation & management (Google, Yahoo, Bing and local platforms (Poland, Czech Republic, Hungary, Belgium) - Budgets from 200K€ to 1M€ Google Local reseller programme implementation - Budgets from 200€ to 1000€ /month Multi channel traffic acquisition – partnerships, display, affiliation, content seeding… Market studies (local real estate markets, local internet markets and real estate consumption) Content production for the logic-immo.com blog (real estate, design, financial news…) Develop the Logic-immo.com concept on the Polish market

Team management (7 people) Complaint management Guest relations on a day to day basis Guest feedback reporting and analysis Intermediady between the resort and journalists

Coordination of Offline and Online Marketing actions for the French market (Holiday Inn, Express by Holiday Inn and Crowne Plaza) Exhibition organization (B to B, B to C) such as Bedouk Press release review Day to day hotel relationship coordination Help promote IHG’s loyalty programs through various campaigns (emailing, display, mail…)

Daily website updates via an in-house CRM Purchase guide translation and adaptation to the local market (high tech, video, photo…) from English to French Special event implementation and elaboration (sales, Christmas, valentines’ day, product launch…) – select products for each target audience, create descriptions Writing theme sections for the website (fashion, sales, culture, High tech, design…) CRM – daily reviews and treatment of user feedback & weekly report to the team