Alejandra Denis López

✅ Comprehensive management of digital projects for clients across various industries, ensuring effective coordination with multidisciplinary internal teams to deliver profitable results on time and within scope. ✅ Creation, implementation, and optimization of paid ads campaigns across multiple digital platforms (Google Ads, Meta Ads, YouTube, Display, etc.), leveraging AI tools to enhance performance, audience targeting, and maximize ROI. ✅ Design and oversight of budget optimization strategies, ensuring efficient use of resources and measurable outcomes to drive campaign profitability.

✨ Management and production of digital assets for banking sector clients, effectively coordinating with creative and technical teams to ensure on-time delivery aligned with brand standards. 📧 Planning and execution of email marketing strategies for customer retention, including creating personalized content, tracking key performance metrics, and weekly campaign uploads to Salesforce, optimizing segmentation and automation.