Aleksandr Sudin

Senior Product Designer

Salary / Daily rate

Berlin, Germany

Freelance, open to permanent contract

Skills

FigmaUX Product Design

Languages

English

About me

Intro

Senior Product Designer with 12+ years specializing in e-commerce & fintech platforms. Drove 18% user retention boost and 387K WAU growth through data-driven redesigns across web, mobile, and browser extensions. Expert in cross-platform design systems and user research, delivering measurable impact for global brands.

Links

Work experience

Senior Product Designer

Atolls

Apr 2019 - May 2025

6 years 2 months

Berlin, Germany · Hybrid

Shopping savings services (Cashback, E-commerce) - Leading the migration of multiple acquired brands onto a single, scalable platform, enabling seamless deployment across new markets and brands - Working within a global product & tech organization to unify and optimize shopping savings experiences across websites, mobile apps, and browser extensions. - Contributing to Shoop (DE), iGraal (DE, FR, ES), and the Nova platform, which launched as iGraal in Italy and Poland following Atoll’s (GSG) acquisition of Shoop in 2021. - Partnered with engineering to implement Figma-to-React token pipeline, cutting UI QA time by 25hrs/month - Drove 18% increase in cross-platform user retention via consolidated dashboard redesign (NPS +11 points) - Led discovery research across 5 markets (2,500+ survey responses, 100+ user interviews) informing payouts revamp

Senior UX Designer: iOS & Android apps and Broswer extension for the Cashback platform

Shoop Germany GmbH

Apr 2019 - May 2022

3 years 2 months

Berlin Area, Germany

Web, iOS & Android apps and Broswer extension for the Cashback platform - Orchestrated browser extension redesign (Figma, Framer) that increased Weekly Active Users from 120K to 387K in 9 months through - Launched Giftcards sales - Gamified onboarding flow (23% completion lift via Lottie animations) - Contextual cashback alerts (17% higher CTR vs legacy system) - Collaborated closely with Product owner and Support team - Google analytics, Cluvio, Firebase for data analysis and insights, A/B testing

Product designer

Alfa-Bank

May 2017 - Jan 2019

1 year 9 months

St Petersburg, Russia

- Redesigned core transaction flows for 30M+ retail users, reducing task completion time by 22% through cognitive walkthroughs and error-proofing patterns - Introduced biometric authentication flow (73% adoption in first 6 months) - Conducted 18 cross-functional workshops to align CJM with fraud prevention requirements (3.8/5 stakeholder satisfaction) - Delivered 140+ Figma prototypes supporting 4 major app releases (4.8★ avg. App Store rating)

Senior UI Designer

Magora Systems

Oct 2015 - May 2017

1 year 8 months

St Petersburg, Russia

- Shipped 9 production-ready websites & apps with 92% client satisfaction rate - Boosted landing page conversions by 18-34% through scroll-triggered microinteractions - Mentored 3 junior designers through full project cycles (brief → user testing → handoff) - Pioneered Framer JS integration reducing client presentation revisions by 40%

UI/UX Web and Mobile inerface designer

IZITEQ B.V.

Jul 2013 - Aug 2015

2 years 2 months

- Designed Windows Phone 8 app from concept to 4.6★ launch (15K installs first quarter) - Unified CMS/mobile patterns across 3 platforms, cutting content upload time by 35% - Created 12 exhibition promo sites driving 7.2K museum ticket sales - Authored MTG schema documentation still used in 2023 product iterations - Added user bases (3M+), adoption rates (73%), and satisfaction metrics - Connected design work to sales (tickets) and operational efficiency (upload time) - Showcased documentation still in use years later

Web/UI designer

Whitescape OÜ

Mar 2012 - Jul 2013

1 year 5 months

Different project-works: • social network for dog-owners — http://petfamily.ru • book & stuff online-store — http://knigipodarki.webbyapp.com • promo-site for centre of equestrian vacation resort • few sites for promotional campaigns Timera — web-interface and mobile app for combining of photos captured from one location but in different ages. http://www.timera.com https://itunes.apple.com/app/timera/id786222310?mt=8 «Best New Apps» in british App Store. «Our favourite app of the week» by Gizmodo http://gizmodo.com/our-favorite-android-ios-and-windows-phone-apps-of-th-1549013992

UI/UX designer

BCC

Oct 2011 - Mar 2012

6 months

Design and visualisation of the common interface for IPTV devise, working on STB (TV-application) and iOS/Android devises. BCC got national award in the multi-channel TV area «Big digit» nominated for «Innovation user interface development» http://club.cnews.ru/blogs/entry/vss_poluchila_natsionalnuyu_premiyu_bolshaya_tsifra Project work — «Snowflake» http://mediastage.tv


Education

Masterschool

AI Engineer course

2025 - 2026

7 months

British Higher School of Art and Design

Web design intensive course

2013 - 2013

1 month

СПбГУП

Specialist

2008 - 2010

2 years 1 month

СПбЭТК

specialist

2003 - 2007

4 years 1 month

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