Alessandro Trezzi

Connecting people, Cultures and Stories. WeRoad is the world's biggest community of people who want to explore the world and actually connect. 300,000 travelers, 1,000 itineraries, 4,000 travel coordinators.

Motork is EMEA's leading provider of end-to-end automotive sales and marketing technology solutions that digitize the car sales process. Responsibilities: – Plan and execute UXR to identify user needs and pain points, providing insights to guide product development and strategy – Lead the design of new features and products, from discovery to handoff to R&D – Mentor and support junior designers in their professional growth Key contributions: – Redesigned WebSparK, a lead generation sitebuilder to support B2B business and car rental, creating a new revenue stream – Added background removal capabilities to a stock management app, doubling recurrent revenues – Introduced SEO and Al features to accelerate dealer website delivery and management

SpeakUX! is a Paris-based design agency specializing in conversational design and automated customer support. Responsibilities: Improve customer service chatbots and callbots: – Lead the redesign of chatbot and call bot conversation flows, working with a multidisciplinary team including data scientists, UX writers, and conversational designers – Redesign conversation flows informed by research insights, including analysis of conversation logs, focus groups with customer success teams, and analytics data, while validating new intents through Wizard of Oz usability testing – Mentor junior designers – Conduct training sessions on conversational design Key contributions: – Redesigned Orange bank chatbot and call bot conversation flows with a multidisciplinary team – Redesigned FireFighter, ManoMano R&D chatbot tool for declaring and managing IT incidents – Designed a chatbot for GRETA National Learning Center to qualify student inquiries about career training and reduce call center volume

ShelfZone provides VR digital store simulations for retailers, using eye-tracking and navigation analytics to support marketing research and space allocation negotiations. Responsibilities: – Implement UCD methodology: users' needs identification, ideation, prototyping, testing, and iteration – Improve the ShelfZone experience by integrating product KPIs into the VR environment using imported market data. – Design VR experiences to support Ferrero's corporate communications Key contributions: – Redesigned ShelfZone to integrate retail product KPIs and market data, creating a VR supermarket digital twin that enables category managers to conduct analysis in an augmented reality store – Design VR experiences for Ferrero's corporate communications

Treepli is a platform that converts content creators' travel stories into interactive trip guides, empowering travelers to discover, book, and share authentic experiences. "Travel stories are someone else's next trip" Key contributions: – Researched traveler behavior and trip planning processes to identify user needs – Designed a no-code platform for digital travel itinerary creation – Designed a mobile app enabling users to discover peer-generated travel inspiration

At the heart of travel: Amadeus technology powers the global travel and tourism industry From airlines to search engines, travel agencies to hotels, the world's top travel brands rely on Amadeus to help create exceptional traveler experiences. Key contributions: – Cultivated a UX-focused culture by introducing UX methodologies and documentation in an IT-oriented company – Designed a CRS (Central Reservation System) web application to manage global hospitality networks for international hotel chains including IHG and Premier Inn – Conducted international user research and created a hospitality-focused UI component library for standardized design implementation – Lead and mentor 3-person UX design team

Managed look & feel and markup development for strategic Italian clients in banking, media, and corporate sectors, ensuring high-quality and timely project delivery for corporate brand websites Banking – Intesa San Paolo: Intranet website – Artigiancassa (BNP Paribas): Website Media – Mobile apps for major Italian newspapers – Sole 24 Ore: Luxury and fashion website Corporate – Reply Corporate website Social networks – Libero: Mobile microblogging platform – TamTamy: Enterprise social network

Biquadra aimed to digitize local businesses by providing an online experience focused on lead generation. I designed reusable website templates to accelerate the go-to-market process and created web marketing materials to support lead nurturing

Managed the design for the retail store's digital and physical presence: I redesigned the company's e-commerce website, created brand identity elements like price tags and supporting communication materials, and developed advertisement campaigns for major Italian newspapers