Alex Baker

• Oversaw creative production and brand marketing across fashion, lifestyle and cultural campaigns for agencies, luxury brands and emerging designers. • Delivered end-to-end campaign development from concept through to execution across content, editorial, digital and experiential activations. • Defined brand strategies, brand guidelines and brand bibles for emerging designers, supporting brand positioning, identity and long-term growth. • Built and implementing social media and content strategies aligned to brand and campaign objectives, across global and regional markets. • Operated across integrated campaigns, combining creative direction, production and brand thinking across international teams and multi-channel delivery. • Senior Creative Producer for Mr Porter and Stylist of the Mr Porter x Timewithhim campaign (Aug 2022 – Sep 2022) • Eight years of experience with art directing, styling and producing editorials for print titles including TANK, METAL, HERO, Indie and more (Mar 2014 – present) • Production Designer for short film "Final Year" (Jun 2021 – Sep 2021) • Producer and Stylist for Farfetch campaigns for key accounts (Mar–Apr 2020)

• Creative Director and Stylist for emerging female artist Nym: created, sewed, altered, sourced, cast and styled three music videos, a press pack, one festival and two headline concerts in one year (Jan–Dec 2019) • Eight years of experience with art directing, styling and producing editorials for print titles including TANK, METAL, HERO, Indie and more (Mar 2014 – present) • Four years of ecommerce expertise for clients including Harrods, YNAP, Selfridges, Arcadia, Tapestry and Asos (Art Director role) (Jun 2017 – Apr 2021) • Contributing writer for Metal, Notion, Hero and Austere magazines; London, New York and Paris Fashion Week collection reports; thought pieces and artist/designer/musician interviews (Sep 2015 – Jun 2018) • Winner of the 2016 CreativePool WAVE award for a fashion film in Tirade Magazine

• Designed, created and executed Asana working practices unique to UGG EMEA, including dashboards and learning materials and user guides to support content delivery • Assessed the change impact of Asana adoption across the user base, resulting in a communications and training plan • Liaised with Asana specialist trainer on course curriculum and delivery schedule, aligned to the needs of the EMEA marketing team • Built scalable production workflows that improved visibility, collaboration and efficiency across multi-channel campaign delivery throughout the entire engagement • Oversaw multi-channel marketing plans, strategy and reporting across all marketing touch-points • Led cross-functional planning across all marketing touchpoints

Managed creative production and campaign delivery for UGG EMEA, overseeing full-funnel campaigns and seasonal content strategy across multiple channels. • Led the UGG Pride Campaign (2024), outperforming global benchmarks across all metrics and driving cross-channel brand engagement with media partners and charity partners • Managed agency partners and cross-functional teams across EMEA, aligning creative, production and marketing stakeholders to deliver integrated campaigns at scale

Managed creative production across HOKA EMEA, delivering campaign content and managing agency partnerships across regional channels. • Managed agency partners to deliver the complete SS24 content plan and strategy, resulting in 80% of regional organic social content, together with content for owned channels, paid social and key wholesale environments • Oversaw multi-channel content delivery across brand, digital and retail touch-points • Managed cross-functional teams and external partners, aligning creative and production stakeholders throughout the campaign cycle • Concurrent contract alongside UGG Creative Project Manager role, demonstrating capacity to manage multiple brand work streams simultaneously • Created effective end-to-end production and approval processes to deliver assets on time and to brief; introduced enterprise-level tools to improve omni-channel activation collaboration • Responsible for the development of case studies and interviewing permanent staff as a key member of the hiring panel

Oversaw creative project management for UGG EMEA, coordinating cross-functional delivery across brand, content and marketing teams. • Delivered Feel House Paris; a four-day brand activation event with 1,200+ attendees, integrating consumer, press and retail experiences; sold out within three days of the landing page going live • Delivered multiple contract extensions and promotions across full-funnel campaigns, events and seasonal strategy for the EMEA region • Contract ran concurrently with HOKA Creative Production Manager role

Initial contract delivering content production and brand management infrastructure for the UGG EMEA marketing team, leading to four further contract extensions and progressive role growth across the Deckers portfolio. • Managed the spend of fiscal year budgets across Brand, Content and Organic Social, aligning to marketing strategy with an expected saving of ~20% for the remainder of the fiscal year • Supported the broader EMEA marketing team across integrated campaign planning and execution • Managed agency partners to deliver the complete AW23 content plan and strategy, resulting in 80% of regional organic social content, together with content for owned channels, paid social and key wholesale environments • Led the UGG Pride Campaign (2023), successfully delivering across all channels, media partners and charity partners; over-performing the Global campaign and LY by an average of 300% across all metrics • Oversaw multi-channel content delivery across brand, digital and retail touchpoints • Managed cross-functional teams and external partners, aligning creative and production stakeholders throughout the campaign cycle • Managed omni-channel content delivery across owned, paid social and wholesale environments • Supported agency partners in delivering regional content plans aligned to global brand strategy • Oversaw regional production budgets and compiled quarterly KPI reports, ensuring efficient allocation across brand, content and activation channels