Alex Ha
Consultant Marketing Digital & Retail Media
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
Since 2008, I've been working in Digital Marketing Industry & managing online marketing campaigns in different fields, notably PPC. Business-minded, I'm always thrilled to help clients and agencies to develop their businesses with SEM (SEO/SEA) optimizations and other Online Marketing solutions such as Display, Youtube, Facebook Ads, Retargeting, Location & Performance-based marketing services (ie Waze, AMS...etc). With a positive & passionate mindset, I'm very happy to thrive and navigate in data-driven environment searching for the best solutions for clients in order to achieve and exceed business objectives/targets. And with a previous sporting background, I've got a strong liking for hardwork efforts, team spirits as well as never-give-up attitude in order to thrive in and adapt to the Digital world of constant changes.
Expérience de travail
Digital Marketing Consultant
AC23 MediaFreelance
févr. 2025 - Présent
1 an 9 mois
Paris, France
Consulting Director - Digital marketing & Retail Media
PIXALIONE | SEO, SEA, SMA & DATA
févr. 2023 - déc. 2025
2 ans 11 mois
69340 Francheville, France
Digital Marketing Manager EU
Gopuff
mars 2022 - janv. 2023
11 mois
69340 Francheville, France
Search Retail Lead
Publicis Groupe
août 2020 - mars 2022
1 an 8 mois
Paris, France
Deputy Head of Paid Search, Performics France, Publicis Media Group
Publicis Media
juil. 2017 - mars 2022
4 ans 9 mois
30-34 rue Chemin Vert 75011, Paris, France
SEA Team Leader
OMD France (Omnicom Media Group)
mars 2015 - juil. 2017
2 ans 5 mois
92100 Boulogne-Billancourt, France
-/ Team Management (6 people) -/ Online marketing fields : PPC, Display, Native Ads, Youtube, Facebook Ads, Location-based Marketing (Waze, PagesJaunes, ViaMichelin, Mappy), Amazon Marketing Services (AMS), Hooklogic, Tracking & Analytics -/ Responsibilities : Training, Monitoring & Result Delivery, Work Process Implementation/ Improvement, Key pitch involvement, PPC Strategy Recommendations -/ Relationship management with Advertisers, Media providers (Google, Bing/Yahoo, Facebook, Amazon Marketing Services, Hooklogic, Waze, Pagesjaunes, ViaMichelin), Platforms (DoubleClick, Marin Software) -/ Key Advertisers : Nissan, McDonald's, Verisure Securitas Direct, Henkel Group, Garmin, Monster, Longchamp, FedEx, Hasbro, Barilla Group, Bacardi Martini, E.Leclerc, Domino's Pizza, Bein Sports, Canon...etc
Consultant SEM
RESONEO
oct. 2012 - mars 2015
2 ans 6 mois
-/ PPC campaign Management / Optimization / Development on Adwords, Bing/Yahoo -/ PPC Audit & Key pitch involvement -/ Retargeting & Affiliate campaign Management -/ Product feeds management & optimization with e-commerce automation solutions -/ Advertiser & Media Provider Relationship management -/ Key advertisers : Manutan, Empruntis, BNP Paribas Real Estate, Melijoe...etc
Consultant SEM
My Media
juin 2008 - oct. 2012
4 ans 5 mois
- Defining SEM Strategies based on cross-media marketing budget / goals of advertisers in diverse sectors : Gaming (Take2, RockStar, Bandai Namco), Telecommunications (The Phone House, Coriolis, Simyo), Gambling (Poker Subito), Finance (Monabanq), Optics (Atol Les Opticiens), Sports (Sports2000). Hotel Business (Hotel B&B), Franchises (FeuVert, Buffalo Grill), Flower (Aquarelle)...etc - Developing detailed SEM proposals for advertisers : keywords, ad copies, bids, placement sites and other campaign parameters/features suggestions in different platforms (Google, Yahoo, Bing, Youtube) - Monitoring and analyzing clients' campaigns, strategies and performance data in order to improve advertisers' Return on Investment and attune to their global cross-media marketing objectives - Collaborating with other consulting teams in agency to plan, develop and implement cross-media programs to deepen customer relationships by implementing internal policies, procedures, reporting process...etc - Managing customer inquiries by phone and email as well as building strong relationships with clients in their business development - Working closely with SEM vendors' account managers to offer better services and quick response to advertisers' requests
Formation
Université Sorbonne Paris Nord
Licence, Eco & Gestion
2005 - 2008
4 ans
Université catholique de Lyon
TCF, French Language
2003 - 2005
3 ans
Licences et certifications
Google Ads App
Délivré le : nov. 2021
Amazon DSP Campaigns Certification
Délivré le : nov. 2021