Alex HAMEL

En cours de mission - Louvre Hôtels Group

Led Management of 6 Digital Properties: including 4 brand sites in the tourism and hospitality sector, ensuring alignment with business goals. Optimized User Flows: Enhanced user journeys, booking funnels, payment systems, returns, and pricing to improve customer experience and increase conversion rates. Coordinated Cross-Functional Teams: Oversaw collaboration among technical, design, marketing, and customer support teams for smooth project execution. Managed Roadmaps and Backlogs: Developed and prioritized product roadmaps and backlogs to maximize business value and address customer needs. A/B Testing & Optimization: Improved UX and conversion rates via A/B testing with Kameleoon. Agile Practices: Promoted Agile/Scrum, leading sprint planning and backlog refinement. Cross-Functional Coordination: Managed product backlogs, collaborating across teams to prioritize business value. API Management: Oversaw RESTful and GraphQL APIs, ensuring performance and seamless UX. UX/UI Collaboration: Worked with designers to enhance UI, using tools like Content Square for insights. Technical Proficiency: Skilled in React JS, Next.js, GraphQL, Azure Cloud, C#, and CMS like Drupal, Symfony, WordPress.

Creation of Media and OPS Commercial Offers: Analyzed customer briefs in detail to develop tailored media and commercial offers, utilizing storytelling techniques to create compelling, strategic concepts. Managing Press Projects for Prestigious Clients: Led press projects for high-profile clients (e.g., Bucherer, Ducati, Breguet), overseeing the planning, coordination, and execution of activities from start to finish. Operational Management of Press Projects: Ensured timely and budget-compliant delivery by rigorously managing operational processes, maintaining high-quality standards, and guaranteeing consistency in final deliverables.

Business Prospecting Contributing to Development Strategy Developing Influence Strategies Monitoring Campaign Implementation and Providing Precise Reporting to Brands Supporting Brands in Social Media & Influence Strategy Client Account Management, Strategic Recommendations, Objective and KPI Identification, Trend Analysis, Image Consulting, Visual Identity, and E-Reputation Creating and Launching Digital and Event Campaigns Coordinating Operational Aspects (Influencer Sourcing, Production, Shoots, Creative Approval, Operational Follow-Up, Reports)