Alex Tyack

Crafting,designing and developing visual concepts for immersive digital display experience (including holographic, interactive performances)

In direct collaboration with Inventor, founder and CEO David Nussbaum, COO Doug Barry and CTO Edward Ginis. Providing digital Creative direction and design production for a new generation of Holographic presence.

President Mark Lui hired me to take on the company’s Product Design Lead. My primary role was to transform complex data into a beautiful consumer friendly experience. Designed UX/UI for new product development / site structure, created motion and static assets for Merchant Word’s online/offline presence. Built a talented front end team to help expedite the company’s growth as the largest shopper search database.

Hired by CEO Robert Pera to join the product design team to primarily work on the development of the FrontRow Camera as well as other innovative hardware visual interfaces. Provided UX/UI, motion components, and ultimately tested my product designs directly with developers and engineers around the world.

Hired, sponsored and relocated to the United States by CEO Brian Lovell to join Red Interactive and contribute to the expansion of the company as Art Director/Creative Director. Led the design team on projects for a multitude Fortune 500 clients as well as assisted in developing successful pitches which garnered many new client accounts. Recruited my own design team from a talented pool of creators from around the globe while providing hands on design leadership on award winning projects. My role included UX/UI - Design Direction - Game development - Strategy - Pitch and Client presentations. Clients: San Diego Zoo, A&E Network, Universal, Toyota, Discovery Education, NYFW, Nike, Disney, Warner Bros...

Design Lead and Art Director (including Motion design, Animation, UX, UI, Team management and New Business Strategy) played a large role in their success and growth. I worked closely with the management team to win new business and overall ensured world class production quality. Main Clients : Samsung, Alfa romeo, Ubisoft, EMI france, EMI Belgium, Proactive Inc, Fox France...