Alexander Botev

Product Owner / Marketing Manager

Salary / Daily rate

Paris, France

Freelance

Can come onsite

Skills

Project OwnerMarketing StrategyProduct ManagementKnowledge ManagementProduct StrategyProduct MarketingProduct OwnershipSales OpsCROConsulting ITCommunication CampaignLead GenerationHotjarProject Management (PMO)ScrumBasecampJiraMarketing OpsContent StrategyMeta AdsMailChimpGoogle AnalyticsStrategy & ConsultingAsanaGrowthEvent ManagementWeb AnalyticsSales StrategyGoogle Tag ManagerEmailingSEO

Languages

Czech (Native)Slovak (Native)English (Fluent)FrenchGerman

About me

Intro

Thirteen years of experience in leading change, with a focus on marketing and finance. Experienced in international environments, demonstrating autonomy, curiosity, and problem-solving skills. Oriented towards business growth while maintaining a highly workable environment

Links

Work experience

Digital Communications / Product Owner

Lexar

Nov 2016 - Present

10 years

Paris, France

IT Project Manager / Product Owner • Client/stakeholder management – liaison between clients and internal teams, translations of business needs to product plans, and communications with functional teams. • Leading end-to-end project delivery – planning, execution, monitoring, reporting. • Strategy - collaboration with clients to define goals, objectives, and roadmaps. • Change management – conducting analyses, best practices, implementation planning, identification of risks, mitigation strategy, and continuous innovation practices • Monitoring – tracking progress and KPIs, reporting to clients or senior management Marketing manager • Communication strategy – business growth, optimal resources utilisation. • Managing corporate website and e-commerce development in various CMS platforms • Hands-on with CRO, SEO, e-mail campaigns, content audits and UX evaluations. • Analytics and data insights. • Aligning priorities and strategic institutional goals

Head of IT Deparment

NetSuccess

Jul 2012 - Oct 2016

4 years 4 months

Bratislava, Slovakia

• Leading a team of 14 professionals • Auditing performance and identifying opportunities for improvement in digital projects and business operations • Overseeing the successful implementation and project deliveries • Managing budgets and schedules • Conducting trade negotiations • Enhancing internal operations and financial performance • Tripling the revenue of the department within the time being • Speaking at conferences to share insights on digital strategy

Invigilator

National Bank of Slovakia

Nov 2010 - Jul 2012

1 year 9 months

Slovakia · On-site

Part-time invigilator of the National Bank of Slovakia and The Association of Financial Agents and Advisors (AFISP) at financial market examinations

Business Consultant

Undisclosed

Mar 2007 - Jul 2012

5 years 5 months

Bratislava, Slovakia

Private consulting business (NDA involvement) Activity A • Helped a TIER1 automotive supplier decrease scraps from their production • Identification of operational issues and recommending solutions • Financial analyses • Presenting findings to the C-level executives Activity B • Supporting the start-up with businesses developing • Renting premises, hiring people, developing products, sales consultations, customer service improvements, vendor relations and negotiations Activity C • Financial management of an EU-funded national-wide project related to education • Co-creator of the (successful) project grant application, responsible for budgeting and scheduling • Daily operations overseeing • Organising work of contractors and stakeholder management

Senior Project Manager

CPK Brezno

Oct 2002 - Mar 2007

4 years 6 months

Brezno · On-site

Working in a leading role for a not-for-profit consulting organisation supporting regional businesses and education through partnerships with the local municipality and entrepreneurs. • Guided and helped 300+ starting & existing entrepreneurs • 150+ business plans, funding & marketing activities • 30+ workshops lectured in management and marketing Interesting non-profit projects: • Creator of the online psychology-based advice system for students on their job preferences • Idea creator, online system for informal education for students and their teachers • Project manager, sharing best practices in local Agritourism • Leading consultant of Program of Economic and Social Development in my home town • Creator of the first online store of Slovak Hand-Crafted Goods

Advisor

VÚB banka

Aug 2000 - Oct 2002

2 years 3 months

Banska Bystrica, Slovak Republic · On-site

Full-time job in the initial team in the call centre of 2nd largest Slovakian bank. Testing and pilot operations of systems and processes. Marketing and claims enforcement. Retail investments consultant.


Education

Harvard Business School Online

Disruptive Strategy

2017 - 2017

1 month

The Open University

MBA

2007 - 2009

2 years 1 month

The Open University

Postgraduate Diploma

2002 - 2005

3 years 1 month

Univerzita Mateja Bela v Banskej Bystrici

Bachelor's degree

2000 - 2003

3 years 1 month

Portfolio

Financial Management of a National Education Programme - Ministry of Education, Slovakia

Operational & Financial Audit — C-Level Advisory for a Manufacturing Group

Tripling Revenue by Rebuilding a Digital Agency's IT Department

Smart Cities R&D — Strategic Communications & Digital Infrastructure (EU-Funded)

Launching a B2B SaaS Platform for International Markets

Zero Downtime Through a Full Product Catalogue Restructure

Diagnosing a Silent Revenue Leak - Mobile Paid Search Recovery

Full E-Commerce Growth Mandate

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