Alexandra Dahan

Responsible for the tournament of the company and its restructuring, I lead the company's direction and oversee all the operations. I am the main point of contact between stakeholders and the Board of Directors. With a deep retail Industry Knowledge, I manage the commercial strategy and maintain commercial awareness of the market and customer base. I Provide inspirational leadership and steer the direction of the company. Responsible of the BP execution, I ensure the legal compliance and have implemented processes and procedures at each level.

Head of European business Revitalizing the Brand Entreprenuerial role with overall responsibility for company's operations Go-to-market strategy International contractual and legal matters marketing strategy customer focused has succeeded the cession of the company Member of Executive commitee (reporting to the Shareholders in Australia)

Working in an international and matrix environment (lean management) Providing strategic support to achieve business and production objectives

Reporting directly to the Founder - Executive Committee and Board Member Creating the function handle the European Retail with 12 retail managers across the area. 350 stores - 250 M€ - 1500p Talent management, recruiting top managers across the world Improving the profitability of the shops. Results : Growth of 12% vs LFY 2015-2016 HR DIRECTOR Responsible for Leading Human Resources within the World Oversee the administration of HR with a broad overview Provide strategic HR leadership, define the HR policy in the various countries Management of a team Design and establish HR procedures and practices Responsible for Labor Management Committees (Staff representatives, Health and safety...)

180 people France / 160 people in Italy - 65 M€ 2011 - Report to the Managing Director Responsible of the definition and implementation of the HR strategy Providing a generalist HR service to the business // HR projects // Definition of the recruitment policy, analysis Development and implementation of the Training Plan Establishment of an internal HR communication. Ensuring career development

Management of the Agency - Report to the Managing Director Creation of an agency dedicated to Fashion Luxury : TO at the end of the year : +1M € Approaching potential customers in Fashion and Luxury Brands Understanding and anticipating customer needs Recruitments : all positions and profiles in Fashion Business Demonstrating the strategic ability to discuss the critical issues around recruitment complexity Ongoing client relationship management to ensure the durability of the Agency Partnership with Maison Chanel for being one of its « official recruiter »

Managing P&L, sales and commercial activities - Report to the Chief Executive Officer Definition of the Retail strategy for stores and shops in shops (40 people) in according with the Brand development Managing the day-to-day activity of the Retail Ensuring achievement of the short-term sales objectives Work with the Marketing leads to aggregate and prioritize customers and commercial needs Opening new stores Analysis of commercial performances and product ones (best sellers) Sell-in, Sell-out

Report to the Head of Retail Recruitement of internships and extras Opening of new stores (St-Germain, Franck et Fils, Saint-Honoré) Setting-up events for Retail