Alexandra Freyssinier

• UX audit • Technical specification writing • User interface redesign and creation • Figma interactive prototype design • Showcase website design and integration • Visual brand identity creation • Digital project management

• Managing a portfolio of 45 VIP opticians and one EIG of distributors in defining and executing their omnichannel communication strategy - annual budget of 430K€: - Creation of co-branded communication materials in collaboration with creative studios, advertising agencies and other suppliers - Defining personalised annual marketing plans based on customer typology, media highlights and business objectives - Validating cooperative advertising, monitoring the good running of financial cooperation contracts, managing co-investment budgets - Implementing Trade Marketing national operations jointly with the key account manager (creative and media briefs, sales pitches, KPIs and ROI tracking) • Cross-functional digital and IT projects in collaboration with IT teams: - Co-development of two SaaS CRM tools dedicated to activity reporting and budget monitoring (Salesforce referent) - Co-development of the Myessicom B2B platform (V2 and V3) for more than 4,000 partner opticians (needs assessment, drafting of specifications, backlog monitoring, integration of thematic content, usability testing and UX optimisation) • Responsible for the Mobile Marketing service - 1.8 million of SMS sent per year : - Strategic and budgetary management (performance reviews, facilitation of half-yearly steering committee meetings) - Development of promotional B2C landing pages as part of enhanced SMS campaigns - Development of a collaborative extranet (expression of requirements, definition of UX paths, backlog monitoring, usability testing)

Promoting Eyezen and Sun Brands and Products on the French market, with B2B2C targets (opticians, ophthalmologists, consumers) : • Development of product pitches, online and offline product supports, physical demonstration tools • 360° management of the Eyezen E-couponing operation, jointly with internal teams and external providers (13,900 Downloads ; 20% conversion rate) : - Digital communication (emailing, B2B and B2C landing pages), POS tools, Media activations - Tracking quantitative and qualitative KPIs & Monitoring ROI • 360° monitoring of Eyezen stand at PGW Trade Fair and related digital Media activations • Leading product catalog and e-catalog trimestrial updates • Recruiting and managing two interns (Brand manager assistants)

• Defining the annual marketing plan : planning and monitoring omnichannel campaigns and budget • Coordinating trade marketing operations with pharmaceutical groups and sales manager • Creating print and digital sell-in and sell-out communication materials jointly with graphic agency • Enriching content on the B2C website and social media (content creation and integration) • Optimising primary and secondary packagings for the probiotics range (8 references) • Conducting and presenting quantitative market analysis and competitive benchmark • Organising brand participation in pharmaceutical congresses (Rencontres de l’officine, Pharmagora)

Developing products for the medical range jointly with internal departments (studio, supply chain, legal affairs), external providers and foreign affiliates : • Research of concepts, sourcing of actives, submission of formulas, clinical studies briefing • Building up of packing elements (primary and secondary packagings, instruction leaflets) • Monitoring the Skin Perfusion range repackaging (42 references) with an eco-design approach • Creating the product models for the international seminar (22 references) • Conducting competitive benchmark and redacting sales pitches (Skin Perfusion, NCTF) • Updating print and digital sell-in and sell-out marketing materials • Developing product brochures as part of the product launch in the UK

• Product development and branding strategy : - Reformulating and repackaging the dermocosmetics range (13 references) - Defining the brand new visual identity and storytelling - Redesigning the BC2 e-commerce website jointly with web development agency - Preparing sales pitches for international distributors and prospects • Conducting market surveys, competitive benchmarking and internal press reviews • Creating sell-in and sell-out marketing materials (leaflets, web banners, prescription sheets) • Organising brand event and monitoring public relations (updating and redacting press books) • Community management (Facebook, Instagram, Twitter) • Monitoring e-commerce activity: invoicing, stock tracking, customer service, sales reporting (KPI, Google Analytics)

• Qualitative market survey conducted : "Sirs, how to convert the try : taste your first insect and become loyal to Jimini’s brand?" : individual interviews carried out with 12 respondents. • Quantitative market survey conducted: "What are the barriers and the motivations related to insects consumption? How is Jimini’s marketing mix perceived? What are the effects (positive and negative) of these factors on consumer’s behaviour?" : questionnaire administered to a target of 246 respondents. • Elaboration and presentation of strategic and operational managerial recommendations

• Enriching the product e-catalogue and developing the e-commerce platform • Redacting and publishing heath and beauty-related content on CMS and social media • Creating emailing, newsletters and press releases • Creating marketing materials (advertising visuals and web banners) • Sales reporting by traffic sources (SEO, SEA, referal, direct, social) through Google Analytics • Conducting competitive watch and benchmarking online marketplaces

• Increase customer loyalty • Advise and suggest to customers • Merchandising development • Stocks tracking and orders follow up • Organizing sales and promotional operations • KPIs tracking and reporting • Sales transactions

• Increase customer loyalty • Advise and suggest to customers • Merchandising development • Stocks tracking

• Increase customer loyalty • Advise and suggest to customers • Merchandising development • Stocks tracking and processing orders • Organizing sales and promotional campaigns • Phone prospecting