Alexandra Hachem
Senior Social Listening & Foresight Consultant
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
À distance uniquement
Expertises
Langues
À propos
Introduction
Trends & foresight specialist with 9+ years expertise in social listening and consumer intelligence at global brands like L'Oréal and Pernod Ricard. Expert in developing standardized analytics tools, implementing innovative methodologies, and transforming social data into strategic business insights. Ready to deliver actionable trend analysis and competitive intelligence for your brand's growth.
Expérience de travail
Trends, foresight & social listening consultant
ScandariaaFreelance
avr. 2024 - Présent
2 ans 7 mois
Paris · Remote
Global Social Listening Manager
Pernod Ricard
avr. 2022 - janv. 2024
1 an 10 mois
Paris, France
Key mission: Developing and embedding the usage of new sources of data, with a focus on Social Listening in Pernod Ricard Ways’ of working. Roles & Responsibilities: • Lead the development of new standardized tools, automatic dashboards, analytics - based on new sources of data • Implement & pilot new designed methodologies / tools / dashboards • Test and experiment innovative methodologies • Support, nourish and collaborate with, Brands, Market, Regions and other Center of Excellence - Consolidate and promote learnings, insights, implications identified on own area, derive global implications and share it in global accessible platforms • Provide training and support to empower all Consumer Insights Planner’s / Marketing teams to embrace & use new sources of data in all suitable projects / all insights topics • Manage Social Listening Global Platform / Supplier with negotiation of annual global fees • Work on a day to day basis with Digital, IT, external Data scientists
Market Insight Manager
Euler Hermes
janv. 2021 - mars 2022
1 an 3 mois
La défense
Job creation : managing the market insights activity for Euler Hermes France, including : - competitive watch - strategic business opportunities for the comex - customer & sales insights
L'Oréal
févr. 2016 - janv. 2021
5 ans
Global Social insights Manager @ Head of Prospective & Consumer Intelligence Department
sept. 2018 - janv. 2021
2 ans 5 mois
SOCIAL LISTENING: ad-hoc studies, alerting on emerging consumers' trends, competitive watch, input for new potential brand acquisitions. PROJECT MANAGEMENT: Lead of worldwide taskforces for the top management.
Global Social Insights Manager - Consumer Market Insight / Foresight @ Research & Innovation
mai 2017 - oct. 2018
1 an 6 mois
In charge of the digital CMI in the Innovation Department of L'Oréal group, with a worldwide scope. => digital studies of a corporate natural & organic committee focusing on ingredients => social listening reports for all the beauty categories => managing an online community of 350 consumers => digital trends reports and analysis for a corporate newsletter => management
Global Social Insights Analyst - Consumer Market Insight / Foresight @ Research & Innovation
févr. 2016 - mai 2017
1 an 4 mois
Social listening analyst in the business intelligence team of L'Oréal Group - innovation department: - queries / dashboards / analytics analysis with Brandwatch tool ( for US/UK/french markets) - consumer insight reports to the innovation directors and market insight directors - online beauty trends reports - naturality & organic online observatory - contribution to the L'Oréal Top Info newsletter
Social Media Consultant
FreelanceFreelance
mars 2015 - janv. 2016
11 mois
Strategic planning & social media for a real estate customer, Hiba Tawaji The Voice...
Srategic planning & Social Media Manager
Le Comptoir Limited
nov. 2014 - oct. 2015
1 an
Région de Paris, France
Digital strategist and social media manager of the sustainable webzine Le Comptoir.
Social media strategist assistant
ID - agencedesmediassociaux.com
janv. 2013 - mars 2013
3 mois
17 rue de Turbigo 75002 Paris
Social media Strategy for Longchamp, Baccarat, Fly, Marché de Rungis... Campaign manager assignments
Traffic (TV and print)
BETC
mai 2012 - oct. 2012
6 mois
85 rue du Faubourg Saint-Martin
Traffic at BETC and Shopper for Air France, Lolita Lempicka, Ibis, Petit Bateau, Aigle, Disney Company, Disney Parc (Eurodisney), Arborus, Crédit Agricole, Carte Noire, Swatch (newbiz), la Cité de l'immigration, Ubisoft, Danone...
Formation
TBS Education
Master of Science (MSc)
2013 - 2014
1 an 1 mois
Saint Jean de Passy
Bacalauréat
2005 - 2008
3 ans 1 mois