Alexandra Lopez

Freelance in operational + transitional management with 9+ years of experience in acquisition and growth marketing (B2C and B2B). 🤝 I support teams in restructuring and building while driving digital strategies for apps and websites. Areas of expertise ⬇️ 📱 Paid & owned: • Competitive intelligence (ASO, creatives, media mix/levers) • ASO (CPP, CSL, A/B test) • UGC and trend content production • MMP integration & app tracking with tagging plans (Adjust, Appsflyer, Branch) • Performance acquisition strategy (media plan, levers, projections, creatives, messaging, iteration plans) • Campaign setup & optimization (acquisition & retargeting) • Data analysis • Dashboard creation & reporting 📈 Growth marketing: • Sales prospecting automation (scraping > copywriting/nurturing) • Content marketing • Lead generation • Affiliation & partnership 🤝 Customer journey optimization: • Onboarding, in-app tutorials, welcome packs • Email & App Tracking Transparency (ATT/iOS 14.5) opt-in optimization • Transactional emails & re-engagement campaigns Key experiences ⬇️ 🐊 Lacoste: launched the US app (Batch, Adjust, Appsflyer, Marigold+) 📻 Radio France: managed user feedback collection (AppTweak, AppFollow, Zendesk, Batch) 💊 Urgo/Juvamine Labs: developed SMA & UGC content strategies 🏢 Marketing agency: restructured social media teams (app and website clients) ♻️ Recyclivre: supported iOS app tracking and ATT compliance 🎯 Joko: managed ad campaigns for FR & US apps Tools mastered (by expertise level) ⬇️ • MMP • SMA: Google Ads, Apple, Meta (Facebook/Instagram), TikTok (Shop), BeReal, LinkedIn, Twitter, Ad Networks, Programmatic, Retargeting • CRM: Batch, Hubspot, Sales Force, Airship • Intelligence: Apptweak, AppFollow • Analytics: Metabase, Looker, Amplitude, Google Analytics • Customer care: Zendesk, Aircall, Ringover 💚 Available for ambitious projects in digital marketing, growth and operational management. 🚀 Let’s collaborate to scale your business! 💚

Management of UA and SEO team, then takeover of the acquisition squad (7 FTEs: design, CRM, SEO, UA, copywriter, affiliation and adnetworks managers) • Build and deploy the acquisition strategy; • Optimize UA and retargeting campaigns while managing monthly budgets : GAFAM, social media, display/programmatic, adnetworks; • Develop performance partnerships, CRM initiatives and launch new adnetworks; • Improve SEO (content, backlinking) • Work with other teams (data, dev) to track performances (costs and conversion rates for paying users), and build internal dashboards; 𝘼𝙗𝙤𝙪𝙩 𝙢𝙚 : Independent, rigorous and ambitious w/ strong client/partners relationship and communication skills, stress and priority management, performance driven, curious with daily good mood 🌞

Part-­time job • Welcome clients and advice them • Manage order and delivery (bakery, catering service and restaurant) • Respond to sales inquiries and concerns by phone or in person • Ensure customer service satisfaction and good client relationships • Provided relevant business transferable skills such as teamwork, organization and communication skills.

Moneytis is an online Money Transfer Comparison Platform. You can send money from and to any country, from whatever device, whenever you want! Simply go to moneytis.com to check all the available solutions and choose the one that suits the best your needs and expectations! My position included the responsibilities of both Marketing Strategist & Marketing Manager and the main tasks were: • Establishing marketing strategies aligned with the core business and activities • Current performance analysis, Recommendations and Adjustments needed • Initiate & Develop Marketing Strategies: - Community Management - Content Marketing & Promotion - Emailing, Newsletter - Growth Marketing/Growth Hacking (UX, UI, Web Design) - Relationship Marketing (Snowball Interviews, Surveys, Questionnaires) - PR and Events (Fairs, Conferences, Press Release, Contest Applications) • External Consulting • Monitoring & Planning coordination

Online Marketing company specialized in Lead Generation > responsible of the French and Spanish markets: • Planning, management, control and follow-up of different types of campaigns (remuneration models : CPM, CPL, CPA & CPC) • Development and retention of the clients’ network on a daily basis • Negotiation with the agencies and competition analysis • Creation, design and optimization of the campaign (HTML encoding and spamscore) • Creation of the specific segments for the sendouts to guaranty the best results • Data analysis and processing (daily and monthly statistics) • Reporting directly to the direction

IEOM is an exporter of electrical equipment over 46 countries. The aim was to build a market report to help the company enter a new market (Ghana): • Find an African country with an interesting economic growth and relevant business opportunities • Find local contacts, analyse competition • Build financial plan • Data collection, analysis and processing