Alexandra Marcoin-Karacsonyi

Accredited coach in Business Development and Innovation ("Affaires"). Specializing in business strategy, business innovation, value proposition design, product-market fit, human-centered innovation, business modelling, marketing strategy.

The EIC is Europe’s flagship innovation program to identify, develop and scale up breakthrough technologies and game changing innovations. With a budget of €10.1 billion, it supports break-thru innovations throughout the lifecycle from early stage research, to proof of concept, technology transfer, and the financing and scale up of start-ups and SMEs. EIC coaches provide advice to companies and projects both at the application stage and for maximising the impacts of EIC funding.

Investment opportunities, for open-minded Investors, based on an innovative and collaborative governance model. MPD Partners, the operator of the initiative, will perform a detailed and investment-driven screening activity, submitting the potential cases to the five members of the investment committee that will have the opportunity to provide their green light on technology development and SME investment. Great team of experienced and motivated co-founders. Ideal target: SME with M 3-5 €/CHF revenues, fragmented revenues, stable operating cash flow, depressed but not in restructuring phase.

Senior Advisor for Switzerland, France and Belgium. Scouting of potential acquisition targets, preliminary analysis of financial statements and criteria matching the fund's strategy, and building of C-level contacts to start acquisition process.

www.sonect.net The new way to access cash, for everyone and from everyone. Supported by PostFinance, Switzerland's largest retail bank.

Monito (ex-Tawipay) is a comparison website for money transfer services and was awarded "Best Swiss FinTech Startup" in September 2015.

Elixir Consulting is a boutique consultancy specializing in helping leaders, teams and organizations transition from state A to state B with the highest possible performance and the lowest human damage. Training, coaching and advisory in strategy, innovation, transformation and change management.

Continued Course Facilitator for the LEAD Executive Certificate since its launch in 2015. Working closely with Stanford GSB Professors David Kreps, William Barnett, Jesper Sorenson and Stefanos Zenios - among others - to help Executives from all over the world transform their organizations and innovate. Regularly facilitated topics: - Design Thinking - Disruption - Strategic Leadership - Employee Motivation

"Business Decision" minor coordinator (International Business Management track) between 2018 and 2022. Design Thinking, Business Agility, Applied Business Analytics and Digital Transformation adjunct lecturer for the Bachelor and continuing studies programs.

Smartest Learning is a AI-based, Swiss-based ICT startup revolutionizing how teachers and lecturers deliver knowledge, and how pupils and student acquire it.

The Humanitarian Innovation Exchange and Accelerator 2021 aims at supporting innovations that provide efficient responses to humanitarian emergencies. It is one of the practical instruments set up by Swiss Humanitarian Aid to save lives and alleviate suffering by protecting the interests of vulnerable population groups before, during, and after periods of conflict, crises, or natural disasters. Swiss Humanitarian Aid is active in the following sectors: reconstruction and rehabilitation of disaster-stricken areas, disaster-risk reduction, protection of vulnerable population groups, and emergency aid.

The IMSG is an international business school offering a range of programs from Bachelor degrees to Executive and continuing education. It is part of the International Management Schools Group, which has three other campuses in Africa (Brazzaville in the Republic of Congo, Kinshasa and Pointe-Noire in the Democratic Republic of Congo). The IMSG puts a strong focus on professional skills, leadership and social responsibility.

Team Coach, digitalswitzerland challenge digitalswitzerland is a Swiss-wide and cross-industry association created from the shared vision of its more than 125 corporate members to strengthen the country’s position as a digital hub and to move Switzerland forward. Corporate Enablement is one of its 5 pilars, focusing on offering new and evolved solutions for corporate innovation, collaboration, intrapreneurship, acceleration and corporate venturing.

IE Business School is ranked #3 among European Business School (FT, 2017) and its Master in Management program is ranked #3 in the world (FT, 2017). Twice per year, the i2i Consulting Lab gathers over 150 Master in Management students for an intense 4-day learning and creativity seminar designed to solve a company's challenge by applying the Design Thinking methodology. In Dec. 2017, the session was sponsored by the L'Oreal Innovation team and the student teams came up with disruptive and insightful solutions to the following challenge : “How might L’Oréal reload styling while engaging millennials?”.

* MARKETING: website optimization in order to increase traffic and customer conversion; redesign of the SEM strategy allowing substantial budget savings at constant performance; management of online and offline promotional marketing; management of external agencies and providers. * BUSINESS DEVELOPMENT: setup and management of online and offline partnerships; definition of differentiated marketing strategies for the French- and German-speaking parts of Switzerland.

Managing all aspects of Marketing for PayPal France: * STRATEGY: pricing definition, customer segmentation, etc. * OPERATIONAL MARKETING: site content and traffic, onsite and internet advertising, consumer promotions, offsite events, etc. * BUSINESS DEVELOPMENT: new product launch, merchant services business development, external for- and non-profit partnerships, etc.

* OPERATIONAL MARKETING: management of 3 product lines * BUSINESS DEVELOPMENT: launch of a new range of products thru selective distribution

* STRATEGY: elaboration of the company's mid-term strategy * BUSINESS DEVELOPMENT: identification and development of new business platforms & channels * OPERATIONAL MARKETING: sales and marketing improvement

STRATEGY CONSULTING FOCUSING ON CONSUMER GOODS AND RETAIL: * Acquisition strategy * Diversification strategy * Business sustainability & improvement