Alexandra Meynaerts

Missions: Led marketing across direct, expand, and partner business to increase awareness & visibility of the brand and offers, drive lead generation and strength customer engagement through targeted onboarding events, testimonials and use-case content, resulting in enhanced adoption and advocacy Project: Implement programmes to activate direct and indirect sales, establish a customer referral program, and organise a roadshow, webinars and workshops Results: +133% MQL goal in Q1, 24 + events in Q1, 11 testimonials in one year

Missions: Develope and deploye a full-funnel marketing strategy aligned with Go-to-Market objectives and increase the visibility of the brand. Act as a liaison between marketing, sales and client stakeholders to ensure event content aligned with customer expectations and needs. Project: Strong contribution to the organisation of the annual Sopra Banking Summit Results: +280 CXO in-person, 180+ workshops, and +5,500+ attendees to the digital event to the Sopra Banking Summit.

Missions: Managed and execute Field and Channel marketing projects to support the sales pipeline, generate new business opportunities and increase awareness Project: Handling partnerships with integrators, press relations management Results: Q1 2022 - Total global leads created by France Marketing : 30% + Q2 2022 - France Marketing Pipeline attainment projection: 152%. Solid quarter with consistent performance. Solid results driven by appointment settings and new SDRs. Strong support through Cohesity Connect Next-Gen Data Management.

Missions: Responsibile for creating and contributing to integrated campaigns and activities that align with the European marketing and sales strategy and support sales and growth objectives in the region. Research, recommend and conduct targeted marketing plans and campaigns to bring together corporate programmes, regional sales opportunities and partner activities, within a growing European ICT service provider. Project: Implementation and management of France and pan-European campaigns, launch of a new offering Results: - Lead a pan-European campaign for a new offering achieving objective with13 engagements and 9 opportunities, including one +€1,5M quote & direct contribution to a sales pipeline valued at €7.2 million (TCV). - Drive continuous improvment in marketing data quality and ensure average hard bounce rate for FY2018 is <=5% cleaning exceptions in SFDC to achieve an ultimate hard bounce target of <=2,5%: For the direct base, achieved hard bounce rate of<2%.

Missions: Build and monitor pipeline for the sales teams in France, Luxemburg and Belgium and opitimize the brand awareness by planning, creation, development and execution of relevant and innovative marketing campaigns and activities both direct and in partnership with channel and strategic partners. Managed an annual marketing budget of 400 000 € Project: Implementation of an Intranet, contribution to the integration of a CRM tool, management of the annual customer satisfaction survey Result: 50 leads/ year from the web site, 10% of unique opening rate for emailing campaigns

Missions: Set up and led a telemarketing unit to support sales objectives - recruited and managed a team, created call scenarii. Managed the field marketing activities and the internal/external com. Results: Website traffic rate: + 20%. Sales growth: +5%.

Missions: Responsible for the marketing lines of the "Call Center" solution, management of the promotion of the offers, managed the extranet, supported the sales team and the reseller partners. Project: Implementation of a CRM connector for SNCF

Missions: Created and optimized tools and indicators to monitor the performance of the company. Tracked business activities and provided field marketing activities reporting with recommendations, to the sales department

Missions: Managed 15 agents in a customer service, Drove customer relationships, coached and trained on the CRM tool and new offers. Team challenge: 2nd /10