
Alexandra Soboleva
Product Data Analyst
Salary / Daily rate
Folkestone, UK
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Product Analyst with 7+ years of experience in web and product analytics. I work across both analysis and implementation, ensuring data is reliable before drawing conclusions. This includes improving tracking, clarifying metrics, and aligning data with real user behaviour. Recently, I enhanced onboarding visibility, made churn insights more actionable, and set up anomaly detection. I also support experimentation and collaborate closely with product and engineering teams.
Work experience
EPAM Systems
Mar 2021 - Present
5 years 8 months
Tbilisi, Georgia
Senior Web & Digital Analyst
May 2023 - Present
3 years 6 months
Tbilisi, Georgia
– Migrating company's web-sites to GA4 (40+ properties)
Web & Digital Analyst
May 2022 - May 2023
1 year 1 month
Tbilisi, Georgia
– Web Analytics Implementation (GA4); – Data Extraction And Analysis; – Data Vizualisation; – Documenting and Consulting/Customer Support.
Web & Digital Analyst
Mar 2021 - May 2022
1 year 3 months
Russia, Moscow Oblast, Russia
– Advanced web tracking implementation via GTM in accordance with Measurement Plan – Dashboards support (editing, creating new when needed) - Google Data Studio, MS Power BI – Communicating with the client (emails, calls) – Backlog management (for analytical tickets), communicating with developers – Solutions and Design Reference (SDR) document creation
Web Analyst
ABBYY
May 2019 - Mar 2021
1 year 11 months
Moscow, Russia
– Conducted regular reporting on business KPIs; – Prepared briefs, reports and presentations for top management; – Translated findings into clear and meaningful insights and provide recommendations; – Created dashboards in Power BI as needed; – Implemented necessary changes/updates for Google Analytics and Google Tag Manager; – Extracted data for analysis with R. – Supported ad hoc requests as needed;
Web Analyst
Telecom company
Apr 2018 - May 2019
1 year 2 months
Moscow, Russia
– Google Analytics setup (Goals, filters, custom dimensions, etc.); – Google Tag Manager setup (tags, triggers, variables); – Creating custom reports in Google Analytics; – Creating dash boards in Data Studio; – Monitoring of websites perfomance, digging problems, resolving issues; – AB testing via Google Optimize; – Making recommendation on budget and cpc for contextual advertising; – Making UTM for various sources; – OWOX setup (streamings, customTask); – Adding costs to BigQuery; – Ad-hoc reports; – Building end-to-end analytics (in process).
Social media advertising manager
Ponominalu.ru
Nov 2017 - Apr 2018
6 months
Moscow, Russia
– created targeted ads on vkontakte and facebook; – monitor multiple ads performance, ensured its effectiveness (so called performance marketing), controlled budget.
Security Project Assistant
US Embassy
Apr 2012 - Sep 2017
5 years 6 months
Moscow, Russia
Daily support of Project Manager/Site Security Manager (foreigner, doesn't speak Russian), communicating with subcontractors, tracking budget, procure equipment, translating of contracts and other construction related documents. – Member of Embassy Translators Team under Bill Hopkins supervision. – Interpreting service at events, internal trainings, official meetings. – Translating of contracts and other project related documents. – Communicating with subcontractor regarding security, coordination and processing security checks. – Writing/editing/translation documentation for safety procedures. Developing training and briefing material for staff. – Coordination of small security related projects from inception to completion: reporting progress, problems and solutions. – Act as liaison between construction office and various internal and external offices providing services including general subcontractor. Resolving any financial queries/issues that are raised. Keeping in close contact with key project members and decision makers. – Ad-hoc reports and pivot tables.
Key Customers Support Team Analyst, Operations Department
METRO/MAKRO Cash and Carry
Aug 2011 - Apr 2012
9 months
Moscow, Russia
– Responsible for weekly sales tracking, consolidation, reporting and presentations – Design and perform Ad hoc reports for KAM team – Prepare quarter end analysis and presentations – Prepare weekly forecast for KAM team – Responsible for data validation – Monitored and analyzed databases, ensuring data integrity, SQL queries (TeraData)
Service Center Representative
U.S. Advisory Commission on Public Diplomacy
Jun 2010 - Aug 2011
1 year 3 months
Moscow, Russia
Provide service support to the Embassy community: respond customers' requests, Property and Facilities requests processing, assign executors in Property part (GSR), interface with customers providing necessary work guidance to the actual service provider assigned to the task. Distribute information on coming inspections among tenants and track replies (using Invite Attendees function in Outlook Express), provide cross-training for colleagues on Property part, and educate customers about the services of the Center. Develop and maintain contacts with government officials and vendors: MFA, MTS. Keep track of cell phones usage in Access database. Procure cell phones and supplies through Ariba. Intake of requests for travel from customers, counseling and answering for non-standard customers' questions. Data entry and issuing Travel Notes Achievements: reorganized the system of storage and tracking for cell phones. Utilized programs: MS Access, Outlook Express, MS Excel, WebPass.
Motor Pool Assistant
U.S. Advisory Commission on Public Diplomacy
Sep 2009 - May 2010
9 months
Moscow, Russia
– Dispatched drivers based on transportation requests and determined priorities in the use of official vehicles during my shifts. Correspondence with clients providing guidance and assistance on transportation related issues, handling emergent situations, issuing trip sheets, collecting trip statistics for MOPO database. Supervisory related work: coordination of twenty MOPO drivers by assigning tasks, controlling of the Embassy fleet movements and making schedules. Handled emergency situations effectively and politely. Utilized programs: MS Access, Outlook Express, MS Excel
Cost Control Technician / Personnel Administrator
ECC-VECO
Sep 2008 - Jun 2009
10 months
Moscow, Russia
– Made invoices on personnel and equipment; calculated manhours from Daily Timesheet Reports for statistics and processed them; performed weekly diagrams on manhours and cost; checked accounts from outsourcing company; processed Personnel Rotation Schedule; provided management with necessary statistics and made PPP. Provided all services associated with accommodation and transportation of approximately 200 locally engaged staff and 20 expatriates (arranged arrivals and departures, coordinated car fleet); produced all kinds of documentation related to personnel rotation (requests for site entry and accommodation of personnel, everyday reports on People on Base, check in\out reports, maintained database of all personnel on the camp); provided management with necessary statistics.
Finance controller
FESCO Transportation group
Jun 2007 - Sep 2008
1 year 4 months
Vladivostok, Primorsky Krai, Russia
– Checked bills for service rendered; claims settlement (discrepancy of rates, movements, incorrectness of calculation, invalidity of invoices). Container forwarding coordination: contract processing and logistical support. Provided counseling for commercial companies on FESCO Lines services. Independent research, information gathering and analysis in the cargo transportation area (railway, sea, avia). Maintained clients' database and office files archiving and filing. Performed office manager and cashier functions, developed contacts with buyers. Utilized programs: MS Excel
Intern
Far Eastern State Technical University
Jun 2003 - Jul 2003
2 months
Vladivostok, Primorsky Krai, Russia
– Prepared statistics reports for certification commission by collecting data and making a computer database
Education
Plekhanov Russian University of Economics
Certificate, Web analytics
2018 - 2018
6 months
Vladivostok State University of Economics and Service
Bachelor, English
2004 - 2008
4 years 1 month
Far Eastern State Technical University
Bachelor, National Economics, Statistics
2002 - 2007
5 years 1 month
Licenses & certifications
Google AdWords
Issued: –
Google Analytics
Issued: –
Google Tag Manager
Issued: –
R
Issued: –
Data Modelling
Issued: –
DAX
Issued: –
Getting Started With Google Analytics 360
Issued: –
Data Analyst Associate
Issued: –
Scrum: The Basics
Issued: –
Learning Cloud Computing: Core Concepts
Issued: –