Alexandra T

* Developing the international communications strategy, creating annual communications plans, coordinating and managing the internal and external communications team for MEMORIST and its 5 brands, internationally * Brand and visual identity: positioning the brand, ensuring compliance with the graphic charter * Steering the design/creation of content, writing all texts relating to the brand, managing the production of visuals (print, web, press relations, events) in French, English and German. * Implementation of an internal communications strategy. * Social media manager: steering the web strategy, in-house training on social networks. * Press relations management, drafting press releases. * Internal and corporate events (conferences, round tables, cocktail parties) and trade shows.

The purpose of our network is inspiration, but also mutual support, knowledge sharing, spirituality and community involvement/volunteering, networking in the good sense of the word: creating quality contacts. We meet every month, about 20 people each time (not more, so that it is not impersonal), we exchange and 2 speakers present their journey. Join our LinkedIn group: Réseau des Femmes d'Affaires Inspirantes et Inspirées tinyurl.com/Inspirante

NOVACAP is a leading Canadian private equity firm. At NOVACAP, Alexandra Troubetzkoy led the design, development and implementation of global communications, awareness and leadership advocacy strategies. She was responsible for managing digital platforms (website, social networks), producing a variety of content (press releases, articles, speeches) and awareness-raising campaigns. Alexandra coordinated public relations, developed resource mobilisation plans and supervised consultants and interns, while evaluating the impact of communications activities.

Identification of new prospects through analysis tools and creation of partnership files in order to develop and increase major donations of more than $10,000 from private companies and public institutions. Bilingual media spokesperson. Team management. Internal award for CRM success. As Director of Development and Partnerships | Major Gifts at the Children's Wish Foundation, Alexandra Troubetzkoy designed and implemented fundraising strategies and major partnerships. Thanks to her listening skills and project management abilities, she has developed strong strategic relationships with key donors and partners. Alexandra was responsible for marketing communications planning, volunteer management and budget oversight, while deploying engaging content to strengthen the employer brand. Her mastery of oral and written communication, combined with a pedagogical approach and strategic thinking, helped to optimise campaigns and increase fundraising results.

In charge of the ROGERS Telecom account for the Quebec market: team management and reporting. Facilitated a program for university and college students to introduce them to the agency world. Recipient of the GRAND PRIX MEDIA for the client Mira Foundation in 2016.

Project management in collaboration with internal and external departments: traditional advertising, digital, media, HR, production, creation and sponsorship for brands such as HEC, McDonald's, Home Depot, Maison Alcan, Manoirs Ronald McDonald, General Motors, Bell Telecom, Société des Alcools du Québec (SAQ)