Alexandra Taylor Malet
International Project Coordinator, Business Coach
6 recommandations
Salaire / Taux journalier
6 personnes recommandent
47600 Francescas, France
Freelance, ouvert au CDI
Expertises
Langues
À propos
Introduction
Marketing and Project executive with over 10 years of experience in beauty, luxury, and lifestyle brands, combining 360° product idea-to-market expertise, omnichannel marketing, and international business development. I have a proven ability to translate global brand strategies into locally relevant campaigns, engage niche and grassroots markets, and manage major client accounts: Target, Walmart, Sally Beauty USA & UK, Monoprix, La Boutique du Coiffeur, Amazon, Revol Japan.. My background spans end-to-end product lifecycle management, including business development, supply chain, distribution, and legal/IP oversight, alongside cross-functional team leadership across marketing, trade, retail, and digital channels. I am passionate about creating consumer-focused brand experiences that integrate strategy, creativity, and operational excellence, driving both brand growth and commercial results in competitive international markets. Email: [email protected] Cadre en marketing et gestion de projets, avec plus de 15 ans d’expérience dans les secteurs de la beauté, du luxe et du lifestyle, combinant une expertise 360° du produit, de l’idée au marché, le marketing omnicanal et le développement international. Je possède une capacité éprouvée à traduire des stratégies de marque globales en campagnes localement pertinentes, à engager des marchés de niche et de proximité, et à gérer des comptes clients majeurs: Target, Walmart, Sally Beauty, USA and EU, Monoprix, La Boutique du Coiffeur, Amazon, Revol Japan.. Mon parcours couvre l’ensemble du cycle de vie produit, incluant développement commerciale, la supply chain, la distribution et la gestion juridique/IP, ainsi que le management d’équipes transverses dans les domaines marketing, trade, retail et digital. Je suis passionnée par la création d’expériences de marque centrées sur le consommateur, intégrant stratégie, créativité et excellence opérationnelle, afin de favoriser la croissance de la marque et les résultats commerciaux dans des marchés internationaux concurrentiels.
Expérience de travail
International Project Coordinator, Business Coach
ELSONA CONSULTINGFreelance
janv. 2022 - Présent
4 ans 10 mois
Idleb, Syrie
As a Business Coach and International Project Coordinator, I guide entrepreneurs & organizations through transformative strategies, providing expert coaching and facilitating international projects to achieve their strategic goals. Marketing, Sales Development, New market reach, B2B, B2C, Digital & B&M, internal organisation, Resource management, Brand positioning, E-commerce... Global to Local. En tant que coach d'affaires et coordinateur de projets internationaux, je guide les organisations à travers des stratégies de transformation, en fournissant un coaching d'experts et en facilitant des projets internationaux complexes pour atteindre leurs objectifs stratégiques.
Senior Marketing & Business Development Director Hair Flair Ltd, owner of Curlformers Brand
Hair Flair Ltd
sept. 2016 - déc. 2024
8 ans 4 mois
Hybrid
In this role, I established the company specializing in professional and retail hair styling and consumer haircare products and steered all aspects of strategic initiatives, market expansion, and brand development to global recognition, with local specifications, and distribution including USA, Japan, Europe: SALLY Beauty USA & UK, Target, Walmart, Monoprix, La Boutique du Coiffeur, Amazon, Revol Japan.. Dans ce role, j'ai créé la société spécialisée dans les produits de coiffure professionnels et de détail et les produits de soins capillaires grand public et j'ai piloté tous les aspects des initiatives stratégiques, de l'expansion du marché et du développement de la marque à l'international dont USA, Japon, Europe.
Intl Marketing & Sales Director
Hair Flair Ltd
janv. 2009 - janv. 2016
7 ans 1 mois
Hybrid
In this role, I was tasked with driving marketing strategies, overseeing sales operations and development, and managing the company’s brand presence: SALLY Beauty UK & USA, TARGET, AMAZON, Dans ce rôle, j’étais chargé de piloter les stratégies marketing, de superviser les opérations de vente et de gérer la présence de la marque de l’entreprise.
E Banking International Clientele
Crédit Agricole d'Ile-de-France
janv. 2005 - janv. 2009
4 ans 1 mois
Paris, France
During this tenure, I managed major accounts, facilitated international banking solutions, and supported business growth. Au cours de ce mandat, j'ai géré des comptes, facilité les solutions bancaires internationales et soutenu la croissance de l'agence pour les clients internationaux.
Formation
Harvard Business School Online
MA CORe: Credential of Readiness, Business Analytics, Financial Accounting, Economics for Managers
2015 - Présent
11 ans 10 mois
150hr certificate program on the fundamentals of business from Harvard Business School. CORe is comprised of three courses - Business Analytics, Economics for Managers and Financial Accounting, developed by leading Harvard Business School Faculty and delivered in an active learning environment based on the HBS signature case-based learning model.
Harvard Business School Online
Management Essentials, Becoming a Better Manager
2017 - Présent
9 ans 10 mois
8 Week, Online program from Harvard Business School. Management Essentials takes a distinctive, hands on approach to management. Participants learn to identify, understand and shape critical organizational and managerial processes as a means of getting the work done. Focus is on four of the most essential processes for managers: decision-making, implementation, learning and change.
PRINCE2
AGILE
2025 - Présent
1 an 10 mois
Harvard Business School Online
Disruptive Strategy with Clayton Christensen
2017 - 2017
1 mois
HBX Disruptive Strategy with Clayton Christensen is a 6-week, 30 hour certificate program from Harvard Business School. Disruptive Strategy helps students become fluent in disruption theory and gain confidence in articulating complex viewpoints, apply strategic frameworks to assess new opportunities and potential threats, and acquire techniques for executive-level strategy formulation and team management. The program was developed by leading Harvard Business School faculty and is delivered in an active learning environment based on the HBS signature case-based learning model.
Cardiff University / Prifysgol Caerdydd
Bachelor of Business Administration (B.B.A.), BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
2001 - 2004
3 ans 1 mois
Activités et associations : AIESEC
Specialization CSR : Corporate Social Responsibility
Licences et certifications
PRINCE2
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