Alexandra Vidal

Support on growth, marketing, ops and sales optimisation for various projects. 🔥 Mūcho centralizes, manages, and promotes your employee benefits policy through its unique management platform: prepaid benefits, health insurance, and employee savings plans 🐎 Stables, the first fantasy gaming platform based on real French horses that combines the intensity of horse racing with the infinite possibilities of Web3. 🏠 kwiper, a platform that democratises wealth management for pros. 💚Livelocal, book unforgettable activities organised by locals.

✔️ Designed and executed the GTM strategy and growth initiatives, driving early market traction ✔️ Implemented the CRM, built automation workflows, and launched lead generation (outbound & paid), accelerating pipeline growth ✔️ Built and optimized the conversion funnel, improving acquisition efficiency and customer activation ✔️ Defined and deployed sales & marketing tools and processes, ensuring scalable and repeatable growth operations

✔ Implemented and monitored a 360° marketing plan (digital, content, acquisition, partnerships, events), driving brand visibility and lead generation ✔ Enhanced the customer journey and optimized the conversion funnel, improving user experience and increasing conversion rates ✔ Defined and structured Sales and Customer Success processes, boosting efficiency and alignment between teams ✔ Tracked KPIs and managed the marketing budget to ensure data-driven decisions and optimal resource allocation

✔️ Growth: acquisition campaigns (ads), activation campaigns (emailing) ✔️ Product: website redesign, creation of customer journeys, improving retention ✔️ CRM implementation and management: Customer.io 321founded - a corporate startup studio

✔ Creation of all Ops, Sales and CSM processes ✔ Definition of growth and marketing strategy ✔ Team monitoring and project management

✔️ Definition of the outbound strategy for the two softwares: Saqara and Chantier privé ✔️ Lead Generation & Sales Optimisation ✔️ CRM management: Hubspot ✔️ Customer journey improvement

🤩 Creation and launch of the Bloomup brand (SaaS / BtoB software) ⚡ Building and implementing the Growth strategy: Leads Generation, Sales Copywriting, Cold Emailing, Outreach Linkedin, Paid Acquisition 🔥 Automation of lead generation 📝 Campaign tracking ✏ Copywriting of landing page 📈 Results analysis (Conversions, KPI, ROI, Reporting to CEO...) Tools Box : - Lemlist, Captain Data, Dropcontact, Mailjet - Prospectin, Phantombuster, Zapier - Pipedrive, Hubpost - LinkedIn Campaign Manager, Sales Navigator - Google Adwords, Google Analytics - Photoshop, Premier Pro, Adobe Xd