Alexandra Zelenca

- Conceptualize, design, and create unique textile accessories and clothing for babies and women, including seasonal collections and custom pieces. - Source high-quality fabrics and materials, ensuring sustainability and comfort - Taking care of the entire production process, from fabric selection to final product creation. - Develop and maintain the brand identity, focusing on eco-friendly practices, comfort, and style. - Create and execute digital marketing strategies, including managing social media platforms, website content, and online advertising. - Organize photoshoots, manage visual storytelling, and ensure consistent brand messaging. - Manage both online and offline sales, including e-commerce platforms, social media marketplaces, and pop-up shops. - Build and nurture customer relationships, ensuring high satisfaction levels and handling customer inquiries, orders, and feedback. - Track sales trends and adjust product offerings based on customer preferences and market demands. - Handle all aspects of business operations, including budgeting, forecasting, and financial management. - Negotiate with suppliers, manage inventory, and oversee the supply chain to maintain efficient stock levels. - Stay updated on fashion and textile trends for babies and women, incorporating fresh ideas into designs. - Explore new techniques in textile creation and fashion to ensure innovative and market-leading products.

I own one of the oldest and most known beauty & lifestyle blogs in Romania with more than 5 million total views; - < 13k Instagram followers - < 10k Facebook likes; - < 17k Youtube subscribers. Skills & Experience with: Social Media, Youtube, Instagram, Blogging, Vlogging, Google Analytics, Google Adwords, Facebook Ads, Copyrighting, Editorial, Adobe Premiere Pro, Adobe Photoshop, HTML, Website Administration, Digital Marketing, Social Media, Events, SEO, Advertising, Online Campaigns, Advertising Campaigns, Personal Branding. Special projects & Collaborations with: Nokia, Nivea, La Roche Possay, Vichy, L'oreal, Rimmel London, Sephora, Douglas, Pupa, Lidl, Carrefour, Remington Romania, Rowenta, Babyliss, Oriflame, Avon Cosmetics, etc. - Nominated for People's Choice Awards @ Digital Divas 2015 - Google Video Prize Winner at L'Oreal Beauty Blogging School 2015 - Nominated for Digital Diva Of The Year @ Digital Divas 2016 - Nominated for Best Beauty Blog @ Digital Divas 2016

- Plan and execute global email marketing activities for AMER region through Marketo, Salesforce and Jira platforms - Align email marketing communications with company business objectives - Work collaboratively with other Veeam teams, including Creative, Editorial and Product Marketing, on the creation and execution of activities (including requesting graphics and updating existing, asking for text proofreading, aligning communications calendars) - Responsible for creating the monthly partner, customer and executive newsletters - Track and maintain email analytics and assess impact on business projects and campaigns - Align email marketing activities with corporate guidelines and best practices - Work on improving current rates - Scheduling segmented email campaigns and triggers in Marketo platform - Analyze results and what caused them - Keep up with the communications calendar - Work with email marketing team members from different regions to make sure all announcements happen on the right time all over the world - Participate in the cross-checking process inside the team, making sure there are no mistakes - Providing marketing point of view review of tasks and suggesting changes/logic checking - Request mailing lists from the reporting team - The obligation to fulfill professional goals and targets based on the performance indicators at the individual, department, company - The obligation to report and register on time, complete and correct data required on applications and tools / applications specific internal systems

Offering support on Background Checks for the entire EMEA region, by acting as liaison between internal parties and external vendors. - Working across various lines of business and with a wide variety of cultures. - Conduct background investigations as part of the Pre-Employment Screening process, for the countries where the process is managed with GHRS own resources. - Cooperate with managers, candidates, employment legal and other internal organizations to drive the process to completion. - Work with vendors to understand products, services and individual background check situations in order to improve the quality of the process’ output. - Generate periodic and accurate reports. - Working closely with management across regions (EMEA, JAPAC, AMER) to drive projects to completion. - Working with high volumes and under stresfull situations. - In charge for the monthly HR Services Newsletter: creation of the template and content, sharing across the organization. - Involved in Global Projects such as creating a Global Policy for the Background Verifiations Process and a Cross Training program. - Creating videos on Oracle's platform (OTube): concept, creation, editing, voiceovers and everything needed to share it across the organization. - in charge of fun extra activities with the team, such as small team buildings, Stay Fit program, etc.

- developing and updating digital media - create, publish and maintain editorial and multimedia content for the websites - working on several products/services at once, sometimes under pressure and often to tight deadlines; - proofreading copy to check spelling and grammar - collaborating with members of the team for performing activity as well as daily maintenance tasks related to website content - assisting the members of the digital development team for integration stages of the website development projects and for final validation of the product - analyzing competition

- devising and maintaining office systems, including data management and filing - arranging travel, visas and accommodation - screening phone calls, enquiries and requests, and handling them when appropriate - meeting and greeting visitors at all levels of seniority - organising and maintaining diaries and making appointments - dealing with incoming email, faxes and post, often corresponding on behalf of the manager - carrying out background research and presenting findings - producing documents, briefing papers, reports and presentations - organising and attending meetings and ensuring the manager is well prepared for meetings - liaising with clients, suppliers and other staff - purchase requisitions in the program SAP - purchase requisitions in the program ARIBA - register and submit costs into Concur expenses tool

- arranging flights, insurance and accommodation; - using a booking system to secure holidays; - collecting and processing payments; - advising clients on travel arrangements, e.g. visas and passports; - sending out tickets to clients; - keeping clients up to date with any changes; - dealing with complaints or refunds.

◾ Greeting customers who enter the shop. ◾ Be involved in stock control and management. ◾ Assisting shoppers to find the goods and products they are looking for. ◾ Being responsible for processing cash and card payments. ◾ Stocking shelves with merchandise. ◾ Answering queries from customers. ◾ Reporting discrepancies and problems to the supervisor. ◾ Giving advice and guidance on product selection to customers. ◾ Balancing cash registers with receipts. ◾ Dealing with customer refunds. ◾ Keeping the store tidy and clean, this includes hovering and mopping. ◾ Responsible dealing with customer complaints. ◾ Working within established guidelines, particularly with brands. ◾ Attaching price tags to merchandise on the shop floor. ◾ Responsible for security within the store and being on the look out for shoplifters and fraudulent credit cards etc. ◾ Receiving and storing the delivery of large amounts of stock ◾ Keeping up to date with special promotions and putting up displays.