Alexandre Boussemart
Head of Marketing | CRM & Marketing Automation
Salaire / Taux journalier
Nantes, France
Freelance
Peut venir sur site
Expertises
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À propos
Introduction
Marketing & CRM expert with 9+ years specializing in Oracle, Salesforce, and Microsoft platforms across 40+ international projects. Head of Marketing leading complex automation implementations for BNP Paribas, Bolloré Logistics, and other major brands. Expert in full-cycle project delivery from strategy to deployment with proven team leadership success.
Expérience de travail
Responsable Pôle Marketing & Responsable Agence Grand Ouest
Klint
juil. 2023 - Présent
3 ans 4 mois
eFrontech
mars 2015 - juil. 2023
8 ans 5 mois
Paris Area, France
Head of Marketing Department
mars 2019 - juil. 2023
4 ans 5 mois
Paris Area, France
Certified Expert Microsoft Dynamics 365 Marketing (2021) Certified Salesforce Marketing Cloud Email Specialist (2021) Certified Salesforce Marketing Cloud Administrator (2021) Certified Oracle Marketing Cloud Eloqua Expert (2017) > More than 40 projects Oracle Cloud Project Management Practitioner Certfied Oracle Maxymiser (2019) Certified Oracle Sales Cloud Expert (2013 and 2016) Certified Salesforce Pardot Specialist (2017) Certified ClickDimensions Expert (2017) Marketing and CRM projects, multi-industries and international scope - Project Management - Team Management - Partnership Management (Oracle) - Pre-Sales - Audit, strategy and study - Scoping - Design - Build - Change management - Training - Deployments - TMA - Tierce Maintenance Applicative, marketing and brand strategy Main projects: Antalis International, BPI France, Ponant, Berger Levrault, Bolloré Logistics, CETIM, SCC, BNP Paribas, Compagnie Des Alpes, Parc Astérix.
Marketing Project Manager
mars 2016 - mars 2019
3 ans 1 mois
Paris Area, France
Certified Oracle Marketing Cloud Eloqua Expert (2017) Certified Oracle Sales Cloud Expert (2013 and 2016) Certified Salesforce Pardot Specialist (2017) Certified ClickDimensions Expert (2017) Marketing and CRM projects, multi-industries and international scope - Project Management - Team Management - Pre-Sales - Audit and study - Scoping - Design - Build - Change management - Training - Deployments - TMA - Tierce Maintenance Applicative Main projects: Antalis International, BPI France, Ponant, Berger.
CRM & Marketing Automation Senior Consultant
mars 2015 - mars 2016
1 an 1 mois
Paris Area, France
Functional CRM Consultant - Expert Oracle Sales Cloud (several sectors) Oracle Certified Specialist Oracle Sales Cloud and Oracle Marketing Cloud Eloqua ☁ CRM Projects ☁ (Oracle Sales Cloud) - Audit - Pre-Sales (answer invitation to tenders, demo, sales proposal) - Project Management - Design - Diagnostic (Requirements definition) - Build (Configuration and customisation) - Data Migration - User Acceptance Tests (UATs) - Deployments - Change Management and trainings - TMA - Tierce Maintenance Applicative (closinf of accounts, transcodifications, enhencements,...) ☁ Marketing Automation Projects ☁ (Oracle Marketing Cloud - Eloqua) - Pre-Sales - Design & Requirements - Build (Configuration and customisation) - CRM Integration (I did it on Oracle Sales Cloud, CRM On Demand and Salesforce). - Trainings - Deployment Other known tools: - Oracle CRM On Demand - Marketing On Demand - OBIEE 11g Main projects: Steria (international deployment), SCC
CRM Project Functional Consultant
Disapi
janv. 2013 - mars 2015
2 ans 3 mois
Région de Paris , France
Marketing Automation, CRM & BI Project Functional Consultant - Disapi ☁ CRM & Marketing Automation Consultant - 2013 to 2015 ☁ Here, my mission fits into a CRM tool migration context. I have been able to work for an international project from start to finish when inmplementing Oracle Sales Cloud. Then, my experience is complete and international. Also, I have been able to integrate Oracle Marketing Cloud to this new CRM. I have led a technical offshore team (5 people). Oracle Sales Cloud Deployment - User Requirements Definition (URS) - Offshore Team Management - Project Management - Defect Management - Reporting Management - Configuration and Customisation - Data Migration - User Acceptance Tests (UATs) - International Deployments - Change Management and Trainings - Application Support and Maintenance (Tierce Maintenance Applicative) ☁ CRM Consultant - 2014 (4 months) Quick Start Project Management ☁ As a principal consultant, I have completed successfully a QuickStart Project aimed at deploying Oracle Sales Cloud in a short time period. Next step will be Oracle Marketing Cloud integration. CRM Tool Implementation - Quick Start Project - Application Initialisation - Configuration and Customisation - Data Migration - Trainings ☁ BI Consultant - 2013 (4 months) ☁ I have started my work by creating financial analysis. Then, I have acquired a real experience on Oracle OBIEE 11g tool which I am still using through Oracle Sales Cloud tool, Analytics part. Agent Project Management - Financial Analysis Design - BI Publisher & Agent Module (Reports delivery) Contributions - User Requirements Definition (URS) - User Acceptance Tests (UATs), Defect Management
Commercial Assistant
Levi Strauss & Co.
janv. 2011 - mai 2011
5 mois
Région de Paris , France
« Paris Key City » Project - Analysis of ground data, (Part of Go Forth Project) Paris Market Research - Integration proposal for independent trading name - Seller, Data entry in SAP
Formation
Burgundy School of Business - BSB
Master in Management
2010 - 2013
4 ans
Oklahoma State University
Exchange Semester
2012 - 2012
1 an
Lycée Parc de Vilgénis
Intensive Foundation Degree for Business School « Grandes Ecoles »
2008 - 2010
3 ans
Lycée privé Sophie Barat
Baccalauréat
2001 - 2008
8 ans