Alexandre Claudant

Élaboration et pilotage de la stratégie d’acquisition payante SEA / SMA Gestion des campagnes Google Ads, Bing Ads, Meta Ads, Linkedin ads Ciblage, A/B testing, optimisation des conversions Suivi des KPIs : CPC, taux de clic, ROAS, taux de conversion, coût par lead Gestion du budget publicitaire mensuel et allocation par canal Coordination avec l’équipe créa pour la conception de visuels et messages impactants Reporting régulier à la direction marketing avec recommandations stratégiques Gestion des relations avec les agences et régies

Responsible for building long-term partnerships with direct SMB clients and agencies. Educate and inform about commercial opportunities within Tiktok. Collaborate with stakeholders to establish advertising projects strategies (define the goals and an action plan, establish the Tiktok quality standards, validate KPIs, manage the project timeline and deadline) Grow and retain a portfolio of clients for the French market (client retention, revenue retention) Support the clients for all Tiktok matters by being their first point of contact ( education, technical issues or challenges, elaboration of strategies & budget, billing issue, etc)

Grow and retain a portfolio of Small Business clients at scale. Establish, maintain and effectively manage business relationships with both senior and day-to-day contacts on client/advertising agency side. Working closely with our clients to drive customer satisfaction by actively educating clients on our products, best practices and industry trends. Identify and leverage industry trends to deliver value to our clients and grow our business. Collaborating with internal stakeholders and tools, I optimize campaign performance and budget utilization for our clients. Prepare and share regular reports on key performance metrics with internal and external stakeholders. Work collaboratively and cross-functionally (for example, with Product, Marketing, Finance, Operations) and global offices to drive process/product improvements and innovation.

RESPONSIBILITIES: Managing clients for: Google Adwords Analytics | Merchant Center | Youtube campaign | Google Grant and Webmaster Tool accounts. Consulting and supporting for SMB, Marketing Agencies and High-Value accounts on their Google AdWords campaigns: Search Network | Display Advertising | Remarketing | Video Advertising | Google Shopping | Mobile Advertising Solving advertisers account level issues in collaboration with Google technical teams Creation of New campaigns using your marketing Insights and Google tools to create Campaigns, ad group structures, ad texts, keywords and Negative Keywords. Helping advertisers to expand their businesses exposure and maximize ROI with Google's latest advertising products and solutions. Acquired in-depth knowledge of Google Products, providing high quality consultancy to clients offering the best solution for their business and marketing goals.

Google My Business product & Google Adwords Express -Online B2B customer service driving above & beyond customer satisfaction. -Assist clients with advertising account optimization through expertise consultation via phone, email and chat. -Demonstrate thorough knowledge of all client’s products and services. -Deliver efficient troubleshooting and query resolution. -Work closely with tools & support teams to deliver fast turnaround on client escalations. -Present work professionally in a timely & efficient manner within deadlines. -Engage customer awareness on availability of product updates. -Exhibit ability to show initiative identifying trends and/or process improvement. -Strategic Business advice development provided. -Upselling focus on potential convertible customers. -Target in term of customer satisfaction, quality of work, reactivity, deadline and conversion. -Cover business support around the Globe: Cultural flexibility.

My primary mission like sale agent is to handle all incoming customer calls in line with Hertz quality standards, procedures and guidelines, working with and through others, building and maintaining relationships, in order to sell and promote reservations and Hertz products. I am charged to meet customer expectations while converting phone calls into reservations to increase the Hertz’s turnover. It means converting the maximum number of these calls and enquiries into sales (BtoB and BtoC on the French/UK/Canadian markets). Sell Hertz products and services in order to achieve my performance targets (sales volume, call-handling and quality) as set out by the Market Manager and Team Leaders. Contribute to the achievement of team targets by active participation in team briefs and One to One meetings but also communicate to my team leaders all relevant customer feedback to facilitate on-going improvements in our service and prices. Moreover, I am recently charged to oversee and supervise the proper functionning of Nissan Leaf program (Hertz's partner). Achievements : • Average sale volume per month: 400 to 500 reservations. • Average sale ratio : 37 %. • Average sale value per month: 60.000 $. • Able to deal with a customer in English with self-confidence. • Work for the world leader of the car rental. References : Brice Lericque – Talent Acquisition specialist – contact : +353 (0)1 813 3119 Noemie Léger – French team leader – contact : +33 861 851 851

HMS is a well-established company on the French market since 1839. This subsidiary of Harmonie Mutual Group is a major retailer of the medical and paramedical equipment sector. After a significant expansion, HMS had decided to work on a new e-commerce site. I was recruited as an assistant-manager to oversee and supervise the collaboration of different HMS’s partners (web designers, freelance graphic-designers and providers) in the development of the said ecommerce website. My responsibility was to edit a number of important product descriptions. The utilizing of various Search Engine Optimisation (SEO) was also required on my part to optimise the site’s visibility on Google. My other duties involved me managing the functionality of the previous website and the backoffice Amazon marketplace. Management of the previous website (back office thanks to Magento Software) : • Ordering procurement. • Managing stock. • Product dispatch. • Observation and interpretation of Google Analytics and Google AdWords results. • Dealing with and resolving customer queries through either email or over the phone. • Good communication skills BtoB and BtoC. • Creation of customised quote. Project development E-commerce site : • Product description content edition. • Use of various Search Engine Optimisation techniques (SEO). • Selecting search phrases and choosing keywords thanks to Google Keyword Planner. • Management of two freelances graphic-designers to retouch 2000 product images. • Management of a photo shooting to promote the corporate communication. • Developing cross platform e-marketing strategies and procedure (pick and collect). • Creation of an advertisement plan within 6 months. • Animation of the homepage, which involved the creation of advertisements on Adobe Photoshop. Achievement : The project should was deliver in 6 months with a budget of 150,000€ Reference : Rosalie Candusso – E-commerce project manager Contact : +33 532091210

FreeMous’s creation is a French young start-up in Communication/Graphic sector of 3 workers accredited by Google to realise inside company’s sales point the Google Virtual Visit. I was charged to promote this product to the professional target but also promote the other services proposed. I was supposed to develop and create a video support to promote directly this product. Finally, I was charged to prospect for potential customers. • Communication skills in BtoB. • Utilizing customer data base. • Establishment of an efficient commercial approach speech strategy. • Participation of a video to explain and show «what is a Google virtual visit» and «what are the benefits for your company». • Participation to put in place the shooting inside the sales point. • Participation to create a google virtual visit on the software • Realisation of customised quotes. • Negotiation of prestations and prices. Achievement : The Negotiation of a significant contract with the direction of an important history amusement park. Reference : Jean-Christophe Pahud – CEO Contact : + 33 60185 7151