Alexandre Courbin

– Scaled the Marketing Ops & CRM team from 2 to 5 FTE, sending 20M emails per year. – Set-up the email customer journey for 200K clients and 750K freelancers, increasing engagement. – Launched 100 A/B tests on email channel to grow email revenue by 300% on self-service users. – Managed the marketing technical aspects of post-merger integration (PMI) following Comatch acquisition (120 FTE).

– Deployed and managed marketing CRM tool (Hubspot) to serve 80+ internal users in 10 countries. – Hired 2 FTEs to build the Marketing Ops team. – Collaborated with Sales, Sales Ops and Data Engineering teams to build funnel, lead management process and associated reportings in Salesforce & Hubspot.

– Established 10+ strategic partnerships, driving 25% of pipeline via integrators and software partners. – Generated 3–4 new qualified opportunities per quarter, each worth €50k-€100k. – Orchestrated a digital Customer Relationship Day during COVID, generating 5,000+ leads from a single virtual event, sustaining pipeline growth for months.

– Owned the full marketing scope from brand strategy to conversion funnel, field marketing, and community management. – Steered a 300K€ budget + managed one direct report. – Helped calldesk grow from seed to 30+ team members following a €2.5M funding round. – Targeted 100k+ annual deal sizes with customer service and experience directors as key ICPs. – Managed Field marketing by participating to 8+ tradeshows per year, bringing 1M€+ pipeline. – Launched a full content engine: lead magnets, white papers on WordPress. – Built outbound from scratch using Lemlist. – Used Salesforce, WordPress, and Google Analytics to build, track and optimize the entire funnel.

– In charge of bootstrapping a B2B Lead Generation strategy. Supported the growth of the Seekube team from 15 to 30 people in 1 year. – Increased inbound marketing contribution on New Business from 5% to 35% by implementing a Lead Generation strategy (blog, newsletter, social media, SEO). – Doubled customer average basket by redesigning and optimizing Seekube's commercial packages, in cooperation with the CEO. – Managed and optimized the CRM (Pipedrive) to implement a data-driven sales strategy. – Growth Hacking: automated and implementated time-saving tools for recurring tasks (Zapier, LinkedHelper, Buffer, Reply.io...).

– Sales development: set up a sales cycle, build up and manage a customer portfolio to bring 150K€ new business per year (+15% over quota). – Implementation of a marketing strategy: work on sales offers, pricing, content creation (newsletter, social selling...). – Developed partnerships with schools and universities to ease candidate acquisition for our jobdatings. – Sales and finance strategy: built business plan and sales targets with the CEO.