Alexandre Dufour

Advising founders, executives, and independents on strategy, operations, and growth.

Réseau Entreprendre Paris is a leading association that supports high-growth potential entrepreneurs. Each year, it selects and supports a cohort of laureates through a mentoring program with experienced executives and an honorary loan dedicated to business development.

Founded a premium ready-to-wear brand distributed in leading department stores (Le Bon Marché, Printemps, Fleux) and through direct e-commerce. Generated several million euros in cumulative revenue, tens of thousands of customers, and strategic collaborations (La Roche-Posay, Inès de la Fressange, Blissim, EnjoyPhoenix). Exited in 2025 via sale to an experienced executive, former CEO of Philips Small Appliances division.

The Digital Native Club is a French community bringing together founders, executives, and investors of high-growth D2C brands. It hosts events, workshops, and knowledge-sharing sessions on e-commerce, branding, and digital acquisition, fostering collaboration and networking among consumer entrepreneurs.

KPMG is one of the world’s leading audit and advisory firms (Big Four). The firm supports investment funds, multinationals, and institutions in their strategic and financial operations. Key responsibilities: • Direct exposure to Private Equity, Venture Capital, Real Estate, and Infrastructure funds on cross-border transactions. • Tax and financial structuring of deals (LBOs, mergers, acquisitions, IPOs) in coordination with multi-jurisdictional teams (Luxembourg, UK, US). • Contribution to the setup and optimization of investment vehicles (FCPR, SICAV, Luxembourg funds) for international GPs and LPs. • Drafting of strategic memos for investors and support on international compliance (BEPS, DAC6, FATCA/CRS). • Use of financial data automation and analytics tools to streamline audit and advisory engagements (Alteryx, Power BI, Tableau).

BNP Paribas is the leading European bank by total assets (€2.6 trillion). Key responsibilities: • Led cross-functional strategic projects (digitalization, AI, regulatory compliance, operational efficiency). • Optimized complex internal processes, generating measurable time and cost savings. • Analyzed and leveraged financial, risk, and market data to support top management decision-making. • Change management: supported local and international teams through digital transformation initiatives. • Contributed to the definition and monitoring of strategic roadmaps across multiple business lines.

PSA Group was the leading French automotive group in terms of sales until 2019. Following the merger, Stellantis remains the market leader in France (Peugeot, Fiat, Jeep, Alfa Romeo). Took over the role of a prematurely departed VIE. Key responsibilities: • Monitored marketing campaign performance on Google Analytics for three brands (Peugeot, Citroën, DS). • Analyzed GA performance and CRM data, delivering weekly reports to the Marketing Directors of the three brands. • Conducted UK market and sales analysis by model, region, and channel (B2C, B2B, fleet, leasing). • Produced management dashboards (Power BI, Tableau, Excel). • Performed margin analysis by model/line and assessed the impact of promotions, discounts, and incentives.

Beauterra is a French dermatological laboratory developing and marketing natural skincare and hygiene product lines. Key responsibilities: • Prospected and opened new client accounts. • Upsold existing accounts to increase revenue. • Prepared and processed purchase orders, invoices, and payments. • Monitored client and supplier payments. • Created and managed brochures, flyers, and point-of-sale materials. • Managed social media accounts. • Administered website visuals and content.