Alexandre Grela

Delivering lectures about Digital Marketing and particularly on the following topics: - Paid and Organic Search - Digital Strategy - International Digital Strategies - Content Marketing

Course Title: Introduction to Intercultural Communications (Masters Degree)

Gestion opérationnelle de l'entreprise

- Developed multiple SEO Strategies within the gaming sector: Outreach and content. - Worked in collaboration with the content department to ensure the quality of the product - Work alongside Product owners to increase the efficiency of the websites - Training for the content department and web development department

Handling of SEO projects on various Search Engines (Google and Yandex)

Handling of all digital marketing activities in the following areas: • Development and implementation of the SEO strategy • Development and implementation of the SEA strategy • Development and implementation of the Social Media strategy • Development and implementation of e-commerce partners solutions • Planning of the redesign of the website

• Development and implementation of the SEO strategy across 4 languages (English, Russian, Arabic and Japanese) • Consultancy about the various online advertising techniques • SEO site optimisation • Development of audience design per market and outreach strategies adapted to the markets • Management of SEA campaigns • Social Media campaign follow-up • Planning for the introduction of a customer experience platform

• Development and implementation of an SEO strategy • Localisation of 12 SEO country-focused campaigns (10 languages) • Management of SEO-related technological partnerships • Creation of the French version of the company blog • SERPs improvement to reach 1st position on the top 10 keywords for the company in 10 different languages

Development of the Belgian market (€50,000/month). • Had to build a X-border campaign from scratch and also to reorganise their domestic campaign. • Account management on Adwords. • Competitor benchmarking (Using Benchtools). • Traffic analysis (Marin Software). • Keyword expansion. • Client reporting. Client: Europcar (Car Rental).

Specialised in off-page SEO. • Link building. • Development of the content strategy and targeting. • Liaising and payment of bloggers and website owners. • Rose in Google rankings from position 101+ to position 1 to 20 for our main keywords in 4 months. Customers: • LesFurets.com (Insurance): French version of Comparethemarket.com • Expedia (Travel).

Development of digital creative strategies. • Implementation in real-life strategies. • Targeting of audiences. • Competitor and trend analysis. • Brand stewardship. Customers: • eBay.fr (E-commerce) • Air France (Transport) • AramisAuto.com (Car Broker) • PlanetFinance (Micro-Loans).

Development of creative strategies. • Implementation in real-life strategies. • Targeting of audiences. • Competitor and trend analysis. • Brand stewardship. Customers: • NZ Pure (Alcohol) • Subaru (Automotive) • Hell Pizza (Food).

Account Management. • Competitor and trend analysis. • New business development. • Production overlooking. • Billing. • Creative brief writing. • Client pitching • Knowledge of the European Expats MVNO Market Customers: • Baume27 (Cosmetics) • Astrotogether (Astrology website) • Zéro Forfait-Call in Europe (MVNO) • Sunny Delight (Food & Beverages)

Tasks: • Metiss'Age street art festival planning • Recruitment of sponsors • Technical consulting • Volunteer recruitment • Planning of administrative requests