Alexandre Humeau

Hands-on CPO / Senior Product Manager / Builder

Salary / Daily rate

Barcelona, Spain

Freelance, open to permanent contract

Can come onsite

Skills

Product ManagementProduct StrategyScrumData AnalysisUX Product DesignA/B TestingSQL QueriesAmplitudeWeb AnalyticsGoogle AnalyticsSEOGoogle AdsJiraCMSWordPressPythonSQLiteTomcatETLMySQLJava

Languages

French (Native)English (Fluent)

About me

Intro

I help teams ship and scale products that create real impact. With 10+ years in product leadership (ex-VP Product at Lodgify), I work as a fractional CPO or hands-on Product Leader to align strategy, execution, and delivery. From product discovery to shipping, PLG experiments, data-backed decisions, and AI-powered workflows, I step in where teams need focus and senior product judgment. Available for fractional, advisory, or hands-on product missions. https://www.alexandrehumeau.com

Links

Work experience

Lodgify

Apr 2019 - Jul 2025

6 years 4 months

Barcelona, Spain

VP Product

May 2021 - Jul 2025

4 years 3 months

Barcelona, Spain

Lodgify is an all-in-one SaaS solution that helps vacation rental owners and property managers to manage and market their accommodation business. • Owned product strategy, OKRs, and roadmap across the platform, balancing product core features, PLG, and new revenue initiatives. • Scaled Product & Design from 2 to 25+ people, leading 16 squads across multiple domains, and building a scalable product operating model (strategy, discovery, delivery, data and iterations). • Established a product-led and customer first culture, implemented processes and tools to maximize value to our customers. • Improved main product metrics: +60% NPS , +35% signup-to-customer conversion, -30% product-related customer churn through continuous improvements in reliability, UX consistency, and core workflows.

Head of Product

Jan 2020 - May 2021

1 year 5 months

Région de Barcelone, Espagne

Product Team Lead

Apr 2019 - Jan 2020

10 months

Région de Barcelone, Espagne

Product Manager & Intrapreneur

Allianz TradeFreelance

Feb 2018 - May 2019

1 year 4 months

Région de Paris, France

Euler Hermes Digital Agency's mission is to help Euler Hermes (Allianz Group) reinvent Trade Finance by innovating from idea to prototype and scale-up. • In charge of Tradelock, a SaaS platform that enables SMEs to insure their invoices in the event of non-payment. Tradelock connects directly with companies' accounting software, analyze the risk and propose invoice insurance. • Led a 0→1 B2B SaaS venture reinventing credit insurance for SMEs, owning product vision, positioning, and roadmap end-to-end. • Built a data-driven platform integrating SMEs’ accounting data with Euler Hermes risk scoring to deliver simplified buyer-level coverage. • Operated as venture lead in residence, coordinating external agencies and internal teams to launch an MVP and validate customer and market fit. www.tradelock.co.uk www.ehda.co

Product Manager & UX designer

EffyFreelance

Nov 2017 - Mar 2018

5 months

Paris, France

Effy is a leading energy renovation company in France, helping homeowners access energy subsidies and finance their renovation projects. Mission carried out at QuelleEnergie, an Effy subsidiary, during a product transition phase ahead of a new Head of Product arrival. Responsible for the full redesign of the QuelleEnergie.fr UX funnel to simplify user journeys, automate manual processes, and improve both operational efficiency and end-user experience. • Redesign of the energy subsidy application flow to speed up eligibility checks and dossier completion • Optimization of the agents’ back-office tool for faster processing and validation • User research with both agents and customers to identify friction points and automation opportunities • Design of new user flows and a shared design system • Prototyping in Sketch and close collaboration with engineering teams during delivery • Jira setup to structure delivery and improve product–engineering coordination

Head of Product

HomeExchange.com

Sep 2015 - Dec 2017

2 years 4 months

Paris Area, France

Founded in 2011, HomeExchange is the world’s leading peer-to-peer home exchange platform, with more than 400,000 homes available across 187 countries (in 2017). During this period, the company raised €40M and acquired the US pioneer HomeExchange. Accountable for product roadmap and delivery across Web and Mobile, with ownership of the product roadmap, and user experience in a fast-scaling marketplace environment. • Defined and executed the product roadmap in close alignment with founders and executive leadership • Led discovery and delivery across core user journeys, balancing growth, trust, and key marketplace features (new search experience, new property page, new messaging system, signup and activation flows...) • Introduced product discovery practices combining experimentation, and data analysis • Oversaw end-to-end product development, from problem framing to shipped outcomes, across Web and Mobile apps • Led cross-functional product squads in close partnership with the CTO, design, and engineering teams across web, backend, and mobile • Implemented data-informed decision-making using analytics and experimentation (Segment, Amplitude, SQL) • Drove continuous improvement of UX, conversion, and engagement through iterative testing and measurement

Senior Product Manager

Groupe Karavel - Promovacances

Jan 2015 - Oct 2015

10 months

Paris Area, France

Promovacances is the leading online travel platform in France, serving 40M+ annual visitors, offering 10,000+ trips across 120 destinations, with a customer recommendation rate above 90% and 700+ employees. • Led the migration of the Ecotour website to Promovacances’ white-label platform within the Karavel group, coordinating product, tech, and business stakeholders. • Drove funnel and UX optimizations to significantly improve conversion across key booking journeys.

Ecotour.com - Agence de voyages en ligne

Oct 2011 - Jan 2015

3 years 4 months

92400 Courbevoie, France

Senior Product Manager

Apr 2013 - Jan 2015

1 year 10 months

92400 Courbevoie, France

Ecotour is an online travel platform acquired by Karavel / Promovacances in 2014. • Owned end-to-end e-commerce product management for Ecotour, defining the product roadmap and leading the delivery of new versions across web and mobile. • Managed and coordinated a cross-functional team including front-end developers, designers, and multiple digital agencies (SEO, analytics, UX). • Led web analytics and experimentation efforts: tracking, reporting, A/B testing, and continuous optimization of key KPIs and business targets. • Acted as a UX and responsive design evangelist, driving the transition toward mobile-first and user-centric product decisions. • Defined and implemented white-label versions of Ecotour for B2B partners within the Karavel ecosystem. • Optimized advertising and monetization streams, including AdSense revenue. Key achievements • Increased funnel conversion rate by +50% • Grew SEO traffic by +60% • Reduced bounce rate by −20% • Led the front-end team and delivery of a new mobile website and a lightweight desktop experience • Shipped major product improvements, including dynamic packages, search engine redesign, booking funnel optimization, and mobile experience overhaul

Product Manager

Oct 2011 - Mar 2013

1 year 6 months

92400 Courbevoie, France

Builder (side project)

Les FrenchyFreelance

Jan 2011 - Jan 2015

4 years 1 month

Paris, France

Acquired by Homeis.com, a startup building cultural and professional networks for local and foreign-born communities. Les Frenchy was the largest online facebook community for French expatriates in the United States, bringing together tens of thousands of members across major cities including New York, San Francisco, Los Angeles, and Miami. The “Les Frenchy à New York” community became the primary hub for French expats in NYC, growing to over 70,000 members with strong organic growth. The platform covered the full spectrum of expatriate needs, from housing and jobs to local tips, events, and social life. Led the creation of a dedicated platform to scale and structure the community beyond social networks, preserving its core values of solidarity and mutual support while introducing a more robust product experience. The platform enabled structured classifieds, peer-to-peer exchanges, and community-driven content, turning an informal Facebook-based network into a scalable digital product for the French expatriate ecosystem.

Technical Support Engineer

Société Générale

Dec 2008 - Jul 2010

1 year 8 months

New York, NY, USA

• Technical support of monitoring trading application on the FX market • Development of analyzing data tools for migrating a trading application • Project management, planning, KPI Tecnhnologies / Tools : XML, XSLT, VBA, Python batch scripts, Excel, Access, SQLite

Frontend Web Developer

Société Générale

Feb 2008 - Aug 2008

7 months

Paris, France

• Project driving and development of a B2B web portal Liferay, for key accounts • Development of file mapping BSB (Bank Service Billing) application in Liferay • File transfer by SWIFTNet File Act Technologies : Apache Tomcat server, ETL, LDAP, MySQL, open LDAP, AJAX, JAVA/J2EE, CSS, Liferay (CMS)

Project Manager

Thales

Apr 2007 - Oct 2007

7 months

Sydney NSW, Australia

Management and planning for implementing a new ERP (Oracle) and a project management tool (Primavera) over the different Thales sites in Australia. • Organization of trainings around Australia • Installation of Primavera clients and servers for trainings and the production environment. • Administration of project planning in Primavera


Education

HEC Paris

Master, Digital Business Management

2010 - 2011

2 years

EFREI - Grande école du numérique

Diplôme d'ingénieur, Systèmes d'information

2003 - 2008

6 years

UCL

English for business & ICT Purposes

2005 - 2005

1 year

Exchange


Licenses & certifications

Product Owner PSPO 1

Issued: Jan 2026

Certified by Scrum.org

Fondamentaux du Marketing Digital - Digital Active

Issued: Mar 2016

Certified by Google

Portfolio

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