Alexandre A. MACHADO
Founder and CEO at JustRent
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
25 years' experience in new products/services launch and innovation. Since 2017, managing a profitable and bootstrapped mobility startup: vehicle subscription and carsharing. (for a more sustainable mobility in the sharing economy). SPECIALTIES: • Product and Marketing Management (including Digital), • Innovation, • Strategy, • Startups, • Project Management, • Business Development and Partnerships TRILINGUAL: • French (mother tongue), • English (full professional proficiency, TOEIC: 975/990 in 2010), • Spanish (fluent)
Expérience de travail
CoFounder and CEO 🚗, 🚚, 🚲, 🛴, 🛵
Just Rent
mars 2017 - Présent
9 ans 8 mois
92100 Boulogne-Billancourt, France
• Founded a pioneering vehicle subscription service, focusing on flexibility and user convenience • Proud to be bootstrapped !! JustRent is an HEC Incubator, StationF / MooveLab, and Paris&Co alumnus. #Mobility #Transportation #AutoAbo #MobilityasaService #MaaS #Flexibility #Freedom #ReadyToDrive #ReadyToRide
Business Angel
WeLike Angels (formerly Investessor)
nov. 2016 - Présent
10 ans
Paris Area, France
Investor at WeLike. WeLike is the French leading Business Angels Association (formerly Investessor)
Director - Marketing, Innovation and Digital
Etisalat
nov. 2014 - août 2016
1 an 10 mois
Abou Dabi - Émirats arabes unis
Responsible for several Business Lines (smart living, e-health,...) within the Innovation Division: • in charge of the whole marketing process for innovative services • innovation in Retail (eg. digitalisation in Points of Sale) • startup acceleration for B2C
Senior Product Marketing Manager (Services Department)
Bouygues Telecom
mars 2013 - déc. 2014
1 an 10 mois
Paris Area, France
• Defined dashboards for top executives including KPI for Services. • Revamped the multi-screen (mobile, internet and TV) web portal to enhance usage on services. • Launched Mobile applications (mobile customization, kids location, ...)
Start-Up Incubation Manager / Business Analyst
Bouygues Telecom Initiatives
juin 2012 - mars 2013
10 mois
Paris Area, France
Bouygues Telecom Initiatives is a corporate VC, subsidiary of Bouygues Telecom created in December 2008. Its mission is to support through incubator facilities and equity young companies in the telecom services sector. • Researched, analyzed and selected innovative start-ups that match the VC criterias, assessing strategic partnerships and synergies. • Managed incubation of 7 BtoB and BtoC projects in digital business, healthcare, energy and technology ( Internet of Things, Machine to Machine) • Coached entrepreneurs, preparing them for selection and investment committees.
Founder and CEO (e-business)
Machado Ethylo
mars 2012 - déc. 2012
10 mois
Paris Area, France
Set-up of a quick-win short-term e-commerce company (breathalysers ecommerce) to benefit from a regulation change. • Launched dedicated website http://www.ethylotest-chimique-nf.fr • Worked on SEO, SEM, SMO • Launched Ebay and Amazon shops. From July 2012, it is mandatory for all drivers on French roads to keep a personal breathalyser kit in their vehicle. From November 2012, those not complying were supposed to carry an €11 fine.
MBA Candidate
HEC Paris
sept. 2010 - juil. 2012
1 an 11 mois
Jouy-en-Josas, France
• "Digital Innovation for Business" certificate (4 months) • Strategy, • Marketing, • Sales • Finance, • Accounting, • Operations Management, • Statistics, ... Main projects: • Digital Innovation for Business: how to enhance Pixmania (ecommerce) customers' loyalty? • Marketing: how to enhance Montparnasse 56 revenue (sightseeing visits, an Eiffel Tower's Competitor) ?
MBA Candidate
IE Business School
août 2011 - déc. 2011
5 mois
Madrid Area, Spain
MBA Exchange with courses in both english and spanish. • Entrepreneurship • Retail Marketing • Luxury Strategy • Sustainable luxury ... Main Projects: Luxury Strategy: How to enhance Omega watches revenue worldwide? Retail strategy: MediaMarkt versus Fnac in Spain?
Bouygues Telecom
juin 2007 - oct. 2010
3 ans 5 mois
Paris, France
Product Portfolio Manager: TV, internet and home automation (Content, Services and ISP Department)
mai 2009 - oct. 2010
1 an 6 mois
Paris, France
• Coordinated full scope of new product development activities for TV, internet and home automation services, from identifying opportunities through customer surveys to writing business plans. • Launched connected TV (with a set of eight partners), • Defined home automation business strategy. Launched home security monitoring (partnership with EPS) and home energy management (partnership with Ijenko) solutions.
Marketing & e-commerce Manager: Internet Service Provider launch
juin 2007 - mai 2009
2 ans
Paris, France
• Managed all strategic elements: defined marketing approach from action plan to profit management for all services. • Put on the market services for “Bbox” triple-play offer (Internet+TV+fixed phone) and "Ideo" quadruple play offer (Bbox + mobile) as the new challenger in Internet offers. • Defined and launched Bbox e-commerce and customers' web portal. • Defined services discovery process (multichannel Customer Relationship Marketing - CRM) Product portfolio included mainly: Video On Demand (with TF1 Vision and Canal+), security services (with Norton), parental control (with Xooloo), voicemail, TV channels and packages, payTV packages including Canal+ and CanalSat, convergent services.
Formation
HEC Paris
MBA
Telecom ParisTech
MSc Engineering
Licences et certifications
"Innovation and Entrepreneurship" certificate
Délivré le : sept. 2016
"Digital Innovation for Business" certificate
Délivré le : mai 2012