Alexandre Moreau

• Interview users in context or during workshops to understand their needs • Conduct user tests (moderated or unmoderated, face to face or remote) • Organize Design Sprints and animate Design thinking process with the product team • Organize information and workflows in a sustainable way, feature-wide and platform-wide • Build low-fi and mid-fi interactive+testable wireframes • Own a vision of the future interaction • Propose durable and scalable solutions and specify them for development • Deliver ready-for-dev files based on design systems • Pay attention to the final pixel-perfect look of the product • Evolve design systems in a way that ensure industrialization and effectiveness of design activities • Work in collaboration with the Design team as a whole to have a vision of the design process and know how to maintain the design system in the long term • Participate in the creation and development of the Digital Product Design team methods and Design Ops • Agile working at scale (SAFe, PPM, RPE, Squads, Sprints…)

• Work in close collaboration with multidisciplinary teams to design leading class applications and products that target the complexity and real-world challenges of the insurance industry • Lead Design Thinking workshops to help Business stakeholders and Development teams better empathize with users and shape solutions to their needs • Collaborate on defining product vision and feature roadmaps that will create value for users • Produce UX and UI design elements to bring features and products to market • Work closely with Business Stakeholders to define user journeys and build storyboards, proof-of-concept, wireframes, mock-ups, prototypes and solutions that meet usability best practices • Identify actionable insights/learnings through ethnographical studies, in-depth user research, in-depth interviews, and usability testing • Conduct ongoing research to stay current on UX and UI development best practices • Collaborate on the definition of Crédit Agricole’s Design System and its implementation • Participate in the entire software development lifecycle by analyzing, designing, and developing new features and products • Facilitate collaboration and feedback with/from customers, users, Designers and Business and IT Stakeholders

• Ensure the identification of opportunities to improve the member and client experience, define business objectives and validate user needs • Lead efforts to define the user journeys and the desired user experience within the sector of activity, based on research and analyses • Ensure the design of mock-ups, user personalities, functional specifications and information architecture in the context of major projects • Ensure the creation of experiments and perform solutions testing to understand digital client behaviours and improve platform performance • Conduct trend monitoring, target opportunities for improvement by anticipating organizational impacts and develop practices in terms of digital design and user-focused design • Conduct and ensure that co-creation runs smoothly between the UI, product management and IT development teams to ensure that the delivered solutions align with the business objectives.

• Participation in the various frameworks of the user experience • Scripting of user journeys (experience map, tree structure, taskflow) • Analysis of problems, expectations and user needs • Preparation and co-animation of workshops with Project Managers and UI Designers • Realization of iterative user tests (A/Bs tests, user research, focus group) • Design of customer journeys (zoning, wireframes, prototypes, workflows) • Analysis of competition and best practices in the sector

• Design projects from concept to launch • Creation of user-centered wireframes, visual mockups, and prototypes • Design mobile-first responsive user interface and customer flows • User research and usability testing • Validating design decisions through quantitative and qualitative data • Collaborate with other Designers across multiple countries • Partner with Business Analysts and Product Managers • Translate business requirements into user scenarios and high-level user experience requirements • Collaborate with front-engineers and back-end engineers to take designs to production • Create and maintain presentations, documentations, components library, and projects’ specifications • Present design work to the design team, product team, and brands for review and feedback

• User research and analysis, design thinking approach • Information architecture, user flow diagrams, customer journey mapping • Up to date with trends in UI/UX/Interaction design, UI behaviours • Fluent in creating user interface design patterns and UI components • Sketching, wireframing, prototyping, user usability testing, user stories

• UX/Agile methodology, design thinking, wireframes, prototyping, mockups • User journeys, usability testing, desktop/tablets/smartphone user interfaces

• Design for the web, mobile and other digital channels • UX design & design thinking, user flows, sitemaps, information architecture, rapid prototyping • Visual design on brands, products and user interface design

• Branding, product launches, execution of visual concepts, hand-coded HTML & CSS • Optimised user-centered experiences across devices, responsive and mobile-friendly websites • Website optimisation and SEO for both online campaigns and integrated platforms

• Creative concepting of websites • Advanced graphics and coding for intuitive emails campaigns • Relationship marketing (triggered marketing, social campaigns, analytics and SEO)