Alexandre Oudart

Orseo is a platform that puts companies in touch with general service providers committed to sustainability. The company offers specialized service providers committed to reducing their environmental impact and improving working conditions. More than 20 professions are available on the platform: cleaning, moving, construction, electricity, plumbing, coffee machines, fruit baskets, concierge services, security guards... The startup specializes in the assessment, identification and development of CSR approaches for general service providers for all types of companies. CSR managers, office managers and purchasing managers benefit from service providers selected and evaluated according to specially created grids and aligned with current regulatory criteria. Orseo also assists companies with impact measurement, CSR consulting and CSRD reporting for suppliers and service providers.

Interim CMO - Mentor - Coach as growth marketing strategist and doer. I share my experience in business creation and development with the founders of startups. I leverage digital and offline marketing to develop the usage and revenue of startups as they accelerate. I accompany startups in various sectors (marketing software, fintech, edtech, travel) at the time of their acceleration by providing them with an organized marketing development plan for their business. Based on the analysis of existing and data, I gather the teams behind a growth plan activating the value proposition, product-market fit, growth marketing, branding, content marketing & SEO levers. I use data, past actions and knowledge of the teams to define this marketing development plan. I ensure the implementation of a tracking plan for the actions put in place, to measure the success of the tactics deployed. All of these actions help develop brand awareness and bring qualified sales prospects to the sales teams.

Dataïads is the new adtech nugget. The startup offers a platform to boost the conversion of paid campaigns on media platforms such as Google Shopping, Meta, Pinterest or TikTok. The scale-up accelerates e-commerce brand campaigns through product catalog enhancement, high-performance landing pages and enriched product recommendations, powered by AI. With almost 40 employees, the start-up is accelerating rapidly in a fast-growing market. I'm helping the founders to structure the marketing activities and to present the offer more clearly to prospects and customers. I improve the product marketing to whose primary objective is to support the business development teams (BDR & account executive) in France, Italy and Spain. I lead the marketing team on a daily basis in lead generation actions, content marketing strategy, content distribution, PR and communication actions, client & prospects nurturing, supporting sales teams with quality content for the target: use cases, customer testimonials, guides, e-books, blog articles, rate cards.

Reech is a leading agency and SaaS tool in the influencer marketing market. Reech Agency creates custom influencer campaigns for brands and communication agencies. Reech Influence Cloud is a self-service technology available to brands. It enables brands to identify, evaluate according to over 200 data points, ensure the veracity of their audience, get in touch, contract and measure influencer campaigns launched with influencers on social networks such as Instagram, Facebook, TikTok, YouTube... As Part-time CMO, I support Reech in their business development strategy for agency and technology, in France and internationally. With the aim of modernizing communications, I'm updating the scale-up's existing graphic charter in line with the “corporate” target. With a complete overhaul of the content strategy, I define and develop the implementation of snacking and premium content to develop inbound leads. I ensure the organic and paid distribution of content. I manage the 2024 Annual Study project on the French influencer market, involving 1,200 content creators. With extensive media coverage and the organization of a presentation during a physical event with customers, prospects, journalists and partners, this study is a benchmark in the market. I develop inbound leads and support the sales prospecting teams (BDRs) with sector-specific premium content (beauty, lifestyle, automotive, food, sport...).

Texageres is an innovative training and development agency for the world's leading retail brands. With over 14 years' experience in training, the Texageres teams support the biggest brands in their managerial transformation, in training apprentices in work-study programmes, in learning the skills of excellence, in defining and applying an ideal customer experience. The learning experience brings together all the disruptive methodologies, organisation and content proposed by the teams around Christophe Flous, the agency's founder. The agency works with some of the biggest brands in the world: Hermès, Gucci, Nespresso, Maisons du Monde, Five Guys, Costa Coffee, La Redoute, Swatch, Hema, Etam, Make Up For Ever, Picard, Bouygues Telecom and Boulanger. The agency publishes the innovative Craneur solution, a community and gamified training platform based 100% on video.

Intervenant annuel sur un atelier hebdomadaire de projet de création de startup pour le MBA CMS International - MBA SPÉCIALISÉ Communication & Marketing Stratégique. L'EFAP est une école de marketing et communication de référence depuis 1961, présente dans plusieurs ville en France, à New-York et Shanghai.

World is a Village is the first global platform that connects families to organise cultural and language trips for children in a simple and safe way. Together with the teams, I carry out all the online and field marketing actions to activate customers and users of the platform. Redefinition of values, personae, branding, brand positioning and value proposition are the bases deployed with the teams. Launch of a complete rebranding of the World is a Village brand based on the values defined on the borders of the edtech and travel market. Definition and deployment of a complete rebranding on Instagram and a growth plan, aimed at travelers (children aged 10 to 19). Review of the activation scheme for B2B customers (HR directors of large groups) with a plan mixing offline and online. Implementation of digital activation and physical activation boxes (flyers, posters, personalized goodies...). Implementation of an online acquisition plan for qualified B2B leads: qualitative outbound campaigns, landing page and paid campaigns on Facebook, LinkedIn, Google ads. Launch of a plan to improve onboarding and activation of B2C users (families). Implementation of an early birds and ambassadors program integrating a sponsorship program. Definition & management of the marketing budget.

NukeSuite is a powerful Social Media Software that allows global brands and agencies to carry out social operations across multiple networks, markets and accounts more effectively. Implementation and development of product management, product marketing and growth marketing.product marketing including acquisition, conversion, retention of B2B customers on the SAAS platform.

Proposé avec le forfait bloqué pour les adolescents, Zapzone est un service de blog, chat et échanges parmi une communauté riche et interactive. Très orienté mobile (Zapzone remplace le portail Orange pour les porteurs de l'offre), Zapzone est aussi disponible sur le web. En charge de l'animation commerciale de la plateforme avec la mise en place de partenariats d'envergure sur des sujets propres à la cible : Entertainment (Disneyland Paris), Cinéma (Studio 37), jeu-video (EA, Konami), Musique (Universal, Wagram, Sony, Warner, Virgin), Humour.

Avedya, filiale d'un éditeur spécialisé dans la presse ado, propose des campagnes Marketing sur supports mobiles à destination du public jeune et développe des communautés propres aux marques comme AOL, Orange, NRJ etc...

Musiwave is one of the original innovators in the fast changing world of mobile entertainment. The story started in the earlys 2000's. The company became is now part of Microsoft.

Cityneo est un service mobile innovant qui compte plus de 100 rubriques de contenu géolocalisé, horodaté et qualifié sur 50 villes françaises, découpées par quartiers et sous-quartiers. Cityneo regroupe 200 000 fiches-lieux détaillées dont 12000 bars, 15 000 restaurants, 6 000 pharmacies, 5 000 fleuristes , liste à laquelle s’ajoutent des informations en temps réel sur plus de 6 000 événements (concerts, théâtres, spectacles, brocantes). Cityneo permet à ses utilisateurs de trouver rapidement des lieux ouverts, correspondants à leurs besoins, dans le périmètre réduit autour de l’endroit où ils se trouvent, ainsi que l’information essentielle décrivant ces lieux, rédigée dans un style concis et pertinent.