Alexandre Revert

Strategic Planning, Brand and 360 Communications

Salaire / Taux journalier

Paris, France

Freelance, ouvert au CDI

Peut venir sur site

Expertises

Campagne de CommunicationDirection artistiqueStratégie de ContenuStratégie de marqueDesign SystemStratégie & ConsultingÉvénementielVidéo & FilmStratégie MarketingRelations PresseIdentité Visuelle

Langues

AnglaisEspagnolFrançais

À propos

Introduction

Passionate about creating meaningful connections through branding and communication strategies. Deeply inspired by consumer stories, journeys, and the power of compelling brand narratives. I believe in the necessity for brands to evolve into solutions—actively addressing the challenges of today rather than contributing to them. Always curious, driven by creativity, and happy to chat and exchange ideas over a coffee.

Liens

Expérience de travail

Brand & Communication Strategy Consultant

IndependentFreelance

sept. 2024 - Présent

2 ans 2 mois

Paris, France

Partnering to deliver impactful solutions in: - Brand Strategy | Positioning | Brand Platforms - 360° Brand Identity | Expression Territories | Partnership Development - Communication Strategy | Tone of Voice & Creative Direction | Social Media, Digital, PR strategy etc. - AI & Brand Equity | UX Research | Product Development Proven track record in elevating brand presence and driving engagement across diverse industries. Leveraging cutting-edge technologies and data-driven insights to create memorable brand experiences.

Head of Brand, Coms & PR

Ornikar

déc. 2023 - sept. 2024

10 mois

Paris, France

Reporting to the Chief Marketing Officer, responsible for Ornikar's brand, the leading platform that facilitates youth mobility. - Brand strategy and identity, positioning, and artistic direction - 360 communication strategy, campaign production and activation, B2B/B2C - Corporate coms, Employer Brand, Internal coms - Acquisition campaigns, CRM, SMA, SEO - Social Media strategy: editorial line, B2C, B2B, Corporate & Employer Branding, E-reputation & Referral Management of the team (6+ people) & coordination of agencies and partners.

Global Brand Design

Citroën

juil. 2021 - mai 2023

1 an 11 mois

Paris, France

Integrated into the Design Department, responsible for the global design and artistic direction of the Citroën Brand. In collaboration with the management committee, the Chief Design & Marketing Officers, the definition of the identity and the territories of expression on all the points of contact. (Tone & global style, iconography, graphic and visual territory, digital & retail experience, events, launches, etc.)

Peugeot

sept. 2016 - juil. 2021

4 ans 11 mois

Paris et périphérie

New Brand Identity Project Director

mai 2019 - juil. 2021

2 ans 3 mois

Paris et périphérie

Head of the "New Brand Identity 2021" project - Global internal management, reporting to the Brand CEO for the Marketing Department - Project definition, strategy, objectives, deployment and KPIs - Briefing, project and budget monitoring (XM €), management of 6 agencies across the entire scope - Coordination in connection with the businesses, sub-brands and entities including Peugeot Sport, Peugeot Motocycles, Peugeot Service - International coordination with the markets (subsidiaries & importers), local adaptations and deployment monitoring. - 360 ° overhaul of the brand territory: visual identity, sound, typography, digital, motion language, points of sale (architecture, signage ...), tone & style, advertising charter... - PR & Events: definition of key messages, design and production monitoring of the reveal press event - Communication strategy: global launch campaign: TV, Digital, D / OOH, POS & internal communication - Strategy, design and production of the brand.peugeot.com platform - Partner relations & sponsorship - Initiative and development of the brand.peugeot.com platform Grand Prix Stratégies du Design 2021 - Gold / Global Brand Design - Gold / Digital Design

International Brand Content and Identity Manager

sept. 2016 - juil. 2021

4 ans 11 mois

Paris Area, France

_Brand Strategy & Identity Global Brand identity manager, steering of brand's identity elements, globally, on all the touchpoints. (Digital, advertising, communication, points of sale etc.) Brand Strategy: global tone & style, brand architecture & territory, brand book etc. _Communication Strategy Management, production & deployment of 360 communication campaigns Media Strategy, Social Media, Digital, CRM Advertising studies & performance coordination - Global LEV (Low Emission Vehicles), Plug-in Hybrid Range - Concept-cars & technology - Motorsport

Junior Project Manager

BICOM Communications

janv. 2015 - juil. 2015

7 mois

Région de Montréal, Canada

BICOM Communications is a public relations agency specialized in lifestyle and based in Montreal, Quebec. Within the agency since January 2015, my missions lead me to work on two aspects of the business: Events: - Design and implementation of events (media events, product launches ...) and press trips - Schedules and budgets management - Supplier relations - Graphic design Development & Marketing - Partnerships and customer development - Benchmarking and competitive intelligence - Development and reflection on the website of the agency; social networks Examples of clients I worked with: Lacoste, Gap, Puressentiel, New Balance, or Vichy (L'Oréal)

Communication Assistant

Luxinnovation GIE

sept. 2014 - déc. 2014

4 mois

Luxembourg

Trainee within the communication and promotion department of Luxinnovation, Luxembourg National Agency for the Promotion of Innovation and Research. - PR & Media Relations - Community Management (Animation, creation of dedicated content and campaigns) - French/English editorial tasks (press releases, presentations, web content ...) - Event Organisation - Sponsoring and Partnerships - Statistical Analysis

Head of Communication

YouthDiplomacy Bretagne

sept. 2013 - mai 2014

9 mois

Région de Rennes , France

Responsible for communication of Youth Diplomacy Britain, office recently created at SciencesPo Rennes. - Graphic design (Internal & external communication, branding development) - Event organization - Redaction - Management of social networks (Facebook & Twitter animation) As part of my work with YD Britain, I was also led to organize a conference at SciencesPo Rennes themed on territorial marketing. YD's website: www.youth-diplomacy.org

Head of Communications

L'Express

sept. 2012 - mai 2013

9 mois

Région de Rennes, France

“Défi L’Express Grandes Ecoles” is a famous challenge by French newsmagazine L’Express. I participated representing my college, SciencesPo Rennes, opposing to 14 other French colleges. - Internal and external communication - Media relations - Community management and web management - Event organization - Design creation Besides, I have been also led to work with my partners in many differents fields: - Advertising - Sales and promotion - Redaction - Management of sellers team


Formation

CELSA Paris-Sorbonne

Master 2 "Marque, Innovation et Création" en apprentissage

2016 - 2017

1 an 1 mois

Résultat : Mention Bien

Institut d'études politiques de Rennes

SciencesPo Rennes Diploma

2012 - 2017

5 ans 1 mois

Résultat : With honors

Lycée Urbain Mongazon

CPGE IEP

2011 - 2012

1 an 2 mois

Lycée Estournelles de Constant - Ampère

Baccalauréat Economique et Social

2008 - 2011

3 ans 2 mois

Résultat : First Class Honors

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