
Alexandre Revert
Strategic Planning, Brand and 360 Communications
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
Passionate about creating meaningful connections through branding and communication strategies. Deeply inspired by consumer stories, journeys, and the power of compelling brand narratives. I believe in the necessity for brands to evolve into solutions—actively addressing the challenges of today rather than contributing to them. Always curious, driven by creativity, and happy to chat and exchange ideas over a coffee.
Expérience de travail
Brand & Communication Strategy Consultant
IndependentFreelance
sept. 2024 - Présent
2 ans 2 mois
Paris, France
Partnering to deliver impactful solutions in: - Brand Strategy | Positioning | Brand Platforms - 360° Brand Identity | Expression Territories | Partnership Development - Communication Strategy | Tone of Voice & Creative Direction | Social Media, Digital, PR strategy etc. - AI & Brand Equity | UX Research | Product Development Proven track record in elevating brand presence and driving engagement across diverse industries. Leveraging cutting-edge technologies and data-driven insights to create memorable brand experiences.
Head of Brand, Coms & PR
Ornikar
déc. 2023 - sept. 2024
10 mois
Paris, France
Reporting to the Chief Marketing Officer, responsible for Ornikar's brand, the leading platform that facilitates youth mobility. - Brand strategy and identity, positioning, and artistic direction - 360 communication strategy, campaign production and activation, B2B/B2C - Corporate coms, Employer Brand, Internal coms - Acquisition campaigns, CRM, SMA, SEO - Social Media strategy: editorial line, B2C, B2B, Corporate & Employer Branding, E-reputation & Referral Management of the team (6+ people) & coordination of agencies and partners.
Global Brand Design
Citroën
juil. 2021 - mai 2023
1 an 11 mois
Paris, France
Integrated into the Design Department, responsible for the global design and artistic direction of the Citroën Brand. In collaboration with the management committee, the Chief Design & Marketing Officers, the definition of the identity and the territories of expression on all the points of contact. (Tone & global style, iconography, graphic and visual territory, digital & retail experience, events, launches, etc.)
Peugeot
sept. 2016 - juil. 2021
4 ans 11 mois
Paris et périphérie
New Brand Identity Project Director
mai 2019 - juil. 2021
2 ans 3 mois
Paris et périphérie
Head of the "New Brand Identity 2021" project - Global internal management, reporting to the Brand CEO for the Marketing Department - Project definition, strategy, objectives, deployment and KPIs - Briefing, project and budget monitoring (XM €), management of 6 agencies across the entire scope - Coordination in connection with the businesses, sub-brands and entities including Peugeot Sport, Peugeot Motocycles, Peugeot Service - International coordination with the markets (subsidiaries & importers), local adaptations and deployment monitoring. - 360 ° overhaul of the brand territory: visual identity, sound, typography, digital, motion language, points of sale (architecture, signage ...), tone & style, advertising charter... - PR & Events: definition of key messages, design and production monitoring of the reveal press event - Communication strategy: global launch campaign: TV, Digital, D / OOH, POS & internal communication - Strategy, design and production of the brand.peugeot.com platform - Partner relations & sponsorship - Initiative and development of the brand.peugeot.com platform Grand Prix Stratégies du Design 2021 - Gold / Global Brand Design - Gold / Digital Design
International Brand Content and Identity Manager
sept. 2016 - juil. 2021
4 ans 11 mois
Paris Area, France
_Brand Strategy & Identity Global Brand identity manager, steering of brand's identity elements, globally, on all the touchpoints. (Digital, advertising, communication, points of sale etc.) Brand Strategy: global tone & style, brand architecture & territory, brand book etc. _Communication Strategy Management, production & deployment of 360 communication campaigns Media Strategy, Social Media, Digital, CRM Advertising studies & performance coordination - Global LEV (Low Emission Vehicles), Plug-in Hybrid Range - Concept-cars & technology - Motorsport
Junior Project Manager
BICOM Communications
janv. 2015 - juil. 2015
7 mois
Région de Montréal, Canada
BICOM Communications is a public relations agency specialized in lifestyle and based in Montreal, Quebec. Within the agency since January 2015, my missions lead me to work on two aspects of the business: Events: - Design and implementation of events (media events, product launches ...) and press trips - Schedules and budgets management - Supplier relations - Graphic design Development & Marketing - Partnerships and customer development - Benchmarking and competitive intelligence - Development and reflection on the website of the agency; social networks Examples of clients I worked with: Lacoste, Gap, Puressentiel, New Balance, or Vichy (L'Oréal)
Communication Assistant
Luxinnovation GIE
sept. 2014 - déc. 2014
4 mois
Luxembourg
Trainee within the communication and promotion department of Luxinnovation, Luxembourg National Agency for the Promotion of Innovation and Research. - PR & Media Relations - Community Management (Animation, creation of dedicated content and campaigns) - French/English editorial tasks (press releases, presentations, web content ...) - Event Organisation - Sponsoring and Partnerships - Statistical Analysis
Head of Communication
YouthDiplomacy Bretagne
sept. 2013 - mai 2014
9 mois
Région de Rennes , France
Responsible for communication of Youth Diplomacy Britain, office recently created at SciencesPo Rennes. - Graphic design (Internal & external communication, branding development) - Event organization - Redaction - Management of social networks (Facebook & Twitter animation) As part of my work with YD Britain, I was also led to organize a conference at SciencesPo Rennes themed on territorial marketing. YD's website: www.youth-diplomacy.org
Head of Communications
L'Express
sept. 2012 - mai 2013
9 mois
Région de Rennes, France
“Défi L’Express Grandes Ecoles” is a famous challenge by French newsmagazine L’Express. I participated representing my college, SciencesPo Rennes, opposing to 14 other French colleges. - Internal and external communication - Media relations - Community management and web management - Event organization - Design creation Besides, I have been also led to work with my partners in many differents fields: - Advertising - Sales and promotion - Redaction - Management of sellers team
Formation
CELSA Paris-Sorbonne
Master 2 "Marque, Innovation et Création" en apprentissage
2016 - 2017
1 an 1 mois
Résultat : Mention Bien
Institut d'études politiques de Rennes
SciencesPo Rennes Diploma
2012 - 2017
5 ans 1 mois
Résultat : With honors
Lycée Urbain Mongazon
CPGE IEP
2011 - 2012
1 an 2 mois
Lycée Estournelles de Constant - Ampère
Baccalauréat Economique et Social
2008 - 2011
3 ans 2 mois
Résultat : First Class Honors