Alexandre Rousseau

– Contributed to strategic initiatives related to the Series C and the preparation for the company's IPO. – In charge product marketing for Hardware and Cloud. – Supported GTM definition (cloud entry points, packaging, PoCs) – Partner with scientific and sales teams to shape product-centric campaigns (Cloud, Software, Hardware) – Account Based Marketing = emailing campaigns have a 7% CTR – 5 marketing campaigns and 15+ business and technical content developed for C-level = >310 downloads per content – 9+ success stories with clients (eg. BMW, Thales), partners (eg. Capgemini), and academics (eg. Mila) = each has >150 views per day, and and average time spent of 2:30min – Responsible for the digital, growth, and acquisition = Linkedin followers increased by +160% and Meta by +700% – Driving demand and lead generation = 32% of prospects have converted into qualified opportunities

– Developed and executed a comprehensive 2023 marketing plan – 12 multi-channel marketing campaigns to support A&D solutions – 8 success stories with clients, partners, and academics – 12+ business & technical content for C-level – Spearheaded website redesign project and optimization – Coordinated marketing activities across global regions – Close collaboration with Sales, Engineers, and Technical team.