Alexandru Stefan

Carage® reimagines the automotive experience by putting people first, empowering teams to deliver exceptional care and delight customers. I led the creative vision for the brand, ensuring every touchpoint reflected this mission. • Directed brand strategy and visual identity, including logo, color palette, typography, imagery, and motion assets • Mentored and led a multidisciplinary team of graphic, motion, and brand designers, encouraging high-quality execution • Conducted market research, competitor analysis, and audience segmentation to ensure the brand resonated with target customers • Developed comprehensive brand guidelines to maintain consistency across digital, print, and environmental channels • Oversaw implementation of brand across 50+ touchpoints, resulting in 30% increase in engagement and recognition • Set high standards for creative excellence, ensuring all assets reflected the brand’s unique personality and mission >> IMPACT: • Successfully created the automotive brand experience, positioning Carage® as a people-first, customer-centric brand in a competitive market • Achieved a 30% increase in engagement and brand recognition across 50+ digital, print, and physical touchpoints • Established comprehensive brand guidelines, ensuring consistent visual and messaging alignment across all channels • Elevated the brand’s market presence and reputation through strategically aligned creative assets that reflected Carage®’s mission and unique personality

Profasee™ is an AI-driven pricing platform that dynamically optimizes e-commerce prices to maximize profit and enhance buyer interactions. >> KEY RESPONSIBILITIES: • Set the creative vision and design strategy, collaborating directly with the owner and production manager to drive brand growth and sales • Managed and mentored a multidisciplinary team of brand, graphic, and motion designers through all stages of design production • Led the end-to-end design process, including trend research, seasonal concepts, mood boards, and presentation samples • Directed brand design, website design and development, email marketing, and all marketing collateral, ensuring consistent brand messaging • Partnered with the product team to provide design feedback, ensuring the user experience and brand alignment met strategic goals • Developed and maintained comprehensive brand guidelines to guarantee visual and messaging consistency across all channels >> IMPACT: • Increased online engagement by 45% and boosted sales by 25% within six months • Strengthened the brand’s market position by aligning visual identity, messaging, and digital strategy across all touchpoints • Streamlined design workflows, improving team efficiency and delivery timelines

Metastream™ is a video commerce platform and marketplace that eliminates friction between creative inspiration and purchase completion, delivering a seamless, individualized, and instantaneous experience in the DeFi space. • Defined and executed the brand strategy, leading the creation of a cohesive visual identity • Directed a team of 5 designers (brand, motion, and graphic designers), ensuring alignment with strategic goals • Created and maintained comprehensive brand guidelines to standardize visual and messaging consistency across all channels • Partnered closely with developers, product designers, and internal stakeholders to ensure design solutions were technically feasible and met business objectives • Managed end-to-end design projects, from research and ideation to final implementation, consistently delivering on schedule and within budget • Conducted market research, trend analysis, and competitor benchmarking to optimize brand positioning and differentiate Metastream™ in the DeFi marketplace • Provided hands-on support and mentorship to the design team throughout the creative process >> IMPACT: • Successfully launched a fully realized brand identity across digital, social, and marketplace touchpoints, strengthening market presence in the DeFi sector • Improved internal alignment and consistency by developing clear brand guidelines, enabling faster approvals and cross-team collaboration • Optimized design workflows, reducing project turnaround time by 85% while maintaining high-quality outputs • Positioned Metastream™ as a modern, frictionless, and visually distinctive brand, helping attract early adopters and investors

SoCool is a DeFi platform built for creators. Onboarding 50M+ creators to adopt cryptocurrency and blockchain. Store, Send, Receive, and Stake tokens - all in one place. • Developed and executed the complete visual brand identity for SoCool™, translating the company’s mission, vision, and personality into a distinctive visual language • Conducted brand workshops, market research, and competitor analysis to define positioning and ensure relevance to the target audience • Designed a versatile, memorable logo and complementary visual elements, including a signature “cool gesture” icon system for flexible brand applications • Created comprehensive brand guidelines covering logo usage, typography, color palette, imagery, and iconography to ensure consistent representation across all channels • Led the direction on brand and branded UI elements, design standards, and creative problem-solving from concept through implementation • Collaborated closely with stakeholders to align visual design with business objectives, ensuring the brand resonated with creators and the DeFi community >>> IMPACT: • Launched a cohesive and visually striking brand identity that communicates simplicity, and versatility, capturing the essence of the SoCool™ personality • Strengthened brand recognition and memorability in a crowded DeFi space by delivering a flexible and scalable identity system • Enabled faster adoption and application of visual assets across marketing, digital, and product channels through clear, actionable brand guidelines • Positioned SoCool™ as a creator-focused, modern, and approachable DeFi platform, enhancing trust and engagement with the target audience

Foreign Affairs Auto (FAA®) is a West Palm Beach-based automotive shop specializing in service and maintenance for luxury European automobiles. I was responsible for the rebranding and modernizing the company’s 30-year-old visual identity to reflect professionalism, excellence in customer service, and the brand’s core values. • Redesigned the full visual brand identity for FAA®, aligning creative direction with strategic brand objectives • Developed comprehensive brand guidelines to improve consistency and alignment across marketing materials and customer touchpoints • Conceptualized and executed creative branding campaigns and marketing initiatives that elevated the brand’s image and exceeded client expectations • Designed visual assets and provided creative support for events and exhibitions, enhancing brand presence and engagement • Collaborated with internal stakeholders to ensure the refreshed brand reflected FAA’s values and resonated with luxury clientele >>> IMPACT: • Successfully rebranded and modernized a 30-year-old brand, positioning FAA® as a contemporary, professional, and customer-focused automotive service provider • Improved brand consistency across all channels, making marketing materials and customer touchpoints more cohesive and professional • Increased brand visibility and recognition at events and exhibitions, resulting in stronger local market presence • Elevated customer perception and trust through a visual identity that communicates expertise and quality service • Increased brand awareness by 58%

Orbis Terra Media is a global content studio and an award-winning publisher that stands for the highest standards in content production and omnichannel strategies. • Collaborated with cross-functional teams to execute creative projects, ensuring visual consistency and high production quality across campaigns and product launches • Managed design projects for clients spanning healthcare, education, technology, SaaS, and entertainment sectors • Developed and implemented new brand guidelines to improve visual consistency and alignment across client marketing materials • Conceived and presented creative concepts and design solutions to clients, integrating feedback to deliver tailored, impactful outcomes • Oversaw multiple design projects from ideation to delivery, consistently meeting deadlines and exceeding client expectations >> IMPACT: • Delivered high-quality visual solutions that contributed to successful product launches and strengthened client brand presence across multiple industries • Achieved a 90% client satisfaction rate through strategic design and attentive project management • Enhanced brand consistency for clients via comprehensive brand guidelines, enabling smoother workflows and stronger visual identity implementation • Expanded creative reach and reputation of Orbis Terra Media by producing quality content and professional designs for a global client base

During this period, I honed my design skills by working with clients worldwide across diverse industries, delivering projects that balanced usability and aesthetics while meeting strategic business goals. Freelancing allowed me to develop strong design-thinking abilities, problem-solving skills, and adaptability in dynamic and challenging projects. • Managed end-to-end design projects for clients across healthcare, education, technology, SaaS, entertainment, and more... • Developed and executed creative branding and marketing campaigns, consistently exceeding client expectations • Designed logos, visual identities, and comprehensive brand systems tailored to each client’s unique vision and market positioning • Created and maintained brand guidelines to ensure consistency across all visual assets and touchpoints • Conducted continuous research on design trends and emerging technologies to integrate innovative ideas into projects • Collaborated with clients to translate business goals and target audience insights into visually compelling and functional design solutions >> IMPACT: • Delivered unique and memorable brand identities for clients worldwide, enhancing market visibility and brand recognition • Improved design consistency and efficiency through clear brand guidelines, allowing clients to maintain cohesive visual communications • Strengthened clients’ engagement and perception by creating designs that harmonize aesthetics and usability, achieving measurable positive feedback • Expanded global portfolio and expertise, demonstrating adaptability and creative problem-solving across multiple industries This was the foundation of my career. Freelancing allowed me to develop my skills and design thinking. Working on diverse projects across various industries with clients worldwide broadened my perspective and expanded my business knowledge in ways I could never have imagined.