Alexia Delest

I led high-impact initiatives to drive growth, engagement, and monetization for Fortune.com. Managed the product roadmap for the company's largest online product, resulting in a 500% increase in traffic growth. Worked closely with cross-functional teams across multiple locations (US, France, Eastern Europe) to align business objectives with user needs and execute strategic initiatives. Cross-Functional Collaboration - Worked with Engineering teams in the US and Eastern Europe, ensuring seamless feature development and deployment. - Partnered with Editorial and Marketing teams to align content strategies with engagement goals. - Optimized WordPress CMS and editorial workflow, implementing flexible templates and new features, reducing content publishing time and improving usability for non-technical teams. Monetization & Traffic Growth - Managed and optimized a dynamic paywall strategy, balancing user engagement with subscription growth. - Led SEO and traffic optimization initiatives, significantly increasing organic visibility and user retention. Enhanced ad monetization strategies, collaborating with AdOps to improve revenue performance. Compliance & Platform Enhancements - Led ADA accessibility and cookie management (OneTrust) implementation, ensuring regulatory compliance and improving user experience. Fortune 500 Pages Redesign: Data-Driven UX & Monetization Optimization - Managed the redesign of Fortune 500 pages, leveraging data insights to improve user experience and monetization. - Analyzed user behavior (Google Analytics, Looker, CrazyEgg) to identify pain points: high bounce rates, poor ad visibility, and limited content exploration. - Optimized UX with a new search bar and filtering system, increasing session time by 25%. - Enhanced ad placements, integrating native formats that boosted ad visibility and sponsored CTA conversions.

I was instrumental in enhancing Fortune's digital experience, focusing on traffic growth, UX optimization, and content monetization. I collaborated closely with Engineering (Front-end and Back-end), UX/UI, Editorial, and Marketing teams to develop and refine digital products that aligned with business objectives. - Developed product strategies that balanced subscription growth with advertising revenue. - Launched new ad formats and placements, optimizing user experience while maximizing revenue. - Led A/B testing initiatives and iterative improvements, ensuring a data-driven rollout that maximized user engagement, conversion rates, and revenue impact. - Product Requirements & UX Collaboration: Defined product requirements, wrote detailed user stories, and worked closely with engineering and UX/UI teams to design intuitive, user-centered interfaces aligned with business and user needs. - Data Analysis & KPI Optimization: Leveraged Google Analytics, Looker, and other data tools to analyze site performance, identify areas for improvement, and drive data-informed strategic decisions, ensuring continuous optimization of key performance metrics.

- Assisted in product development of three key projects in the digital transformation of Fortune Media from a legacy print publication to a modern media company: two new mobile apps, a new video platform and a redesigned conferences website - Interfaced between Product, Design, Engineering and stakeholder teams, including Editorial, Marketing and Live Media. - Requirements gathering and communicating changes to development team - Extensive experience with writing JIRA tickets, including user acceptance criteria and detailed technical requirements - User acceptance testing, visual QA and functional QA - Work directly with engineers and project managers to ensure all projects were delivered on-time and to the highest quality - Served as key point of contact between internal and external stakeholders and remote Engineering team https://fortune.com/videos/ https://apps.apple.com/us/app/fortune-global-business-news/id1474335068