Alexis Barbin

As an Innovative Experience Designer, my main objective was to set new goals in terms of performance and creative innovation for Pinfinity, but also make sure those goals are achievable. I was specifically in charge of : ▪ Product conception: Lead the ideation and development of new products through market research and team collaboration. ▪ Creation of immersive and interactive user experiences: design engaging, user-friendly, and immersive experiences that align with our brand's vision. ▪ Refine brand identity and communication strategy: Update visual elements and messaging to ensure consistency and appeal to our target audience. ▪ Optimize teams organization and implement new workflow tools: Improve team efficiency by assessing workflows and introducing new tools and processes. ▪ Create a new Q&A process and feedback system: Develop a structured Q&A process and feedback system for continuous improvement and high-quality standards. ▪ Cross-functional collaboration: Work closely with various departments, including product development, marketing, sales and investors to ensure a cohesive approach to innovation and performance improvement.

As a Creative and Art Director, my main objective was to deliver outstanding creative solutions that enhance brand identity and drive engagement. To accomplish this, I undertook the following: ▪ Art direction and creative concept ideation: Led the visual direction and developed innovative concepts for clients, ensuring compelling and cohesive designs. ▪ Translation of ad campaigns from print to mobile: Adapted ad campaigns for mobile platforms, maintaining their effectiveness and visual appeal but also enhanced interactivity and engagement through call to actions and technical concepts (Celtra). ▪ Stakeholder management: Managed relationships with stakeholders, ensuring clear communication and alignment with project goals. ▪ Managing kick-off calls: Facilitated kick-off calls to align teams, set clear objectives, and establish project timelines. ▪ Strategy development for B2C clients: Developed tailored strategies for B2C clients, focusing on enhancing customer engagement and driving sales.

As a web designer in London, I collaborated with renowned clients—including Benihana, Beigel Bake, and Patara—to create visually engaging, user-friendly websites. Leveraging tools like Sketch and InVision, I delivered tailored digital solutions that elevated brand presence and enhanced user experience. In only a few months working there, I was able to: ▪ Design and launch responsive websites for hospitality and F&B brands, ensuring seamless user experiences across devices. ▪ Collaborate closely with clients to understand brand identity and translate business goals into compelling digital interfaces. ▪ Develop wireframes, prototypes, and high-fidelity mockups using Sketch and InVision, streamlining the design-to-development process. ▪ Work with cross-functional teams (developers, marketers, content creators) to deliver projects on time and to specification. ▪ Implement user-centered design principles, resulting in increased engagement and improved customer satisfaction. ▪ Conduct usability QA testing and incorporated feedback to refine website functionality and aesthetics. ▪ Maintained brand consistency while introducing fresh, modern design elements tailored to each client’s unique audience.

During my first year working in communication I had the chance —as I was graduating from ESUPCOM at the same time— to partake in the following, working most of times on these projects from a to z. ▪ Copywriting: Crafted persuasive copy for various channels, ensuring alignment with brand messaging and voice, and collaborating with marketing teams for cohesive content. ▪ Graphic design: Created visually appealing graphics for both digital and print media, consistently aligning with brand guidelines and producing high-quality visuals in collaboration with other departments. ▪ Filming and producing content: Filmed and edited video segments to promote the SNCF Ligne C brand image, creating engaging content that aligns with marketing strategies. ▪ Newsletter design: Designed and laid out visually appealing newsletters for internal and external audiences, ensuring ease of reading and engaging content in collaboration with copywriters. ▪ Motion design: Produced a 3-minute motion graphic video explaining the modernisation of the Grand Paris C train line, highlighting the project's necessity and value, and ensuring the video was clear, engaging, and informative.