Alexis Gosselin

Generated 500+ MQLs in <7 months in 2 different industries Method: Email nurturing / lead magnets / social media content Boosted MRR of my customers by 200% in <6 months
Method: SEO-optimized content / CRO / email nurturing Improved PPC campaigns performance: +400% ROAS in <3months Method: creative & wording A/B test / better bidding system Boosted open rates (+40%) and click-through rates (+10%) of all email marketing campaigns and nurturing flows Method: inbound methodology / user intent mapping Creation and cleaning of CRM database, and improvement of the customer retention strategies of my customers Helped customers to rationalise their processes by building and continuously updating their Project management dashboard (Notion) 🎯 My missions: - Creation and update of email nurturing workflows (ActiveCampaign/Mailchimp/LemList) - Management of CRM database health and updating customer retention strategies - Creation of SEO-friendly blog posts (SemRush/Google Search Console) - Production of conversion landing pages (WordPress/Webflow) - Team and project management (Notion)

Generated 300+ MQLs in <9 months, and exceeded targets by 100% Method: PPC campaigns / email nurturing / lead magnets Boosted website local traffic by 1500% and CTR by 3000% in <9 months 
Method: SEO-optimized blog posts / netlinking / CRO Improved PPC campaigns performance: -90% CPL in <9 months Method: creative & wording A/B test / better bidding system Boosted open rates (+15%) and click-through rates (+5%) of all email marketing campaigns and nurturing flows Method: inbound methodology / user intent mapping Empowered target account ABM strategies and personnalized outreach Method: Lead magnets (+15 created) / SEO-optimized content (+80 done) Improved Content Team processes by implementing AI workflows, and reduced « time to go-live » for Blog Posts by 200% Method: AI workflows (Perplexity + ChatGPT) / content repurposing Helped local Sales & Partner Managers to gain notoriety and generate inbound leads by introducing and refining a Social Selling strategy Empowered the Marketing Team with processes to rationalise their workload thanks to automation, templates and a content repurposing strategy

🚀 Helping Health & Fitness companies improve their CRM strategies and their Landing Pages copy to improve their conversions rates and their revenue.

Generated 3000+ MQLs in <9 months, and exceeded targets by 300% Method: PPC campaigns / email nurturing / lead magnets Boosted social media follower base by 500% in <9 months (+4000 followers)
Method: video reels / scientific papers / user engagement Improved PPC campaigns performance: -90% CPC in <9 months Method: creative & wording A/B test / better bidding system Boosted open rates (+30%) and click-through rates (+4%) of all email marketing campaigns and nurturing flows Method: inbound methodology / user intent mapping Empowered target account ABM strategies and personnalized outreach Method: Lead magnets (+10 created) / SEO-optimized content (+20 done) Helped evangelize Kinvent solution by organising and creating educational content (webinars, workshops, trade fairs,…) both in France and in the US Improved brand visibility and website performance by remodelling the CX with a replatforming of our original website to support our international expansion Solidified Kinvent’s reputation as the go-to solution for physiotherapists by collaborating with strategic partners both in France and in the US Contributed to the digitalisation of the Sales Team tech stack by implementing various solutions (Calendly, Lemlist) and integrating them to our CRM (PipeDrive)

🏋🏻‍♂️ High-end fitness & sports preparation equipment made in the Basque Country! 🔎 Some numbers: +300 product sheets created with Prestashop in 10 months 25% opening rate and 3% average click rate of E-mailing campaigns +1000 Instagram followers in 10 months 🎯 My missions: - Development & management of the new E-Commerce platform (creation of the tree structure and product sheets) - First level SEO work (Meta-descriptions, URLs, keywords) - Establishment of an appropriate Media Planning (Facebook/Instagram/LinkedIn) - Creation of digital supports/prints (Adobe Suite) - Publication and curation of content - Mailings and commercial communication (Mailchimp) - International supplier relationship management

💪 The N°1 supplement store in Toulouse! 🎯 My missions: - Management of the new E-Commerce platform (creation of the tree structure and product sheets) - First level SEO work (Meta-descriptions, URLs, keywords) - Establishment of an appropriate Media Planning (Facebook/Instagram/LinkedIn) - Creation of digital supports/prints (Adobe Suite) - Publication and curation of content - Mailings and commercial communication (Mailchimp) - International supplier relationship management - Occasional customer advice in support of the sales force

Conseiller transaction ancien (stage) Missions : Actions de prospection téléphone et terrain Etablissement de mandats de vente ( supervisé) Développement du plan de communication de l'agence