Alexis Martial

I help B2B SaaS to generate new pipeline with intent signals. Topics where I can help: ✅ Launching a GTM strategy from scratch ✅ Finding your ideal customer profile ✅ Launching an outbound motion ✅ Choosing /setting up the right martech tools ✅ Finding new revenues opportunities within 14 days

⚡️The project had a goal to improve & personalize the customer experience at scale. That meant creating a data architecture containing all own, paid, and earned data linked to the CRM. ➤ Built out, with my team, the marketing tech stack from nothing to a full modern stack (CDP, ESP, …). I led a POC for 3 months where we created front + back-end environments & tested scenarios from end to end. ➤ Worked with a web architect, a data analyst, and internal stakeholders to define a strategy to integrate the legacy tech with the new martech stack (CDP, Data warehouse, …). ➤ Built out the consent management process, GDPR proof, with the help of a data analyst and our data privacy officer. ➤ Redesigned the marketing automation flows to empower the sales team. Built out a new leads scoring system to replace a manual process with a semi-automatic one.

⚡️I helped a marketing team of 3 to contribute to 54% of new revenue in 2021. 𝟏/ 𝐀𝐂𝐐𝐔𝐈𝐒𝐈𝐓𝐈𝐎𝐍 ➤ Launched the go-to-market strategy for North America with the CRO ➤ Implemented multi-channel inbound programs (SEO, Adwords, Capterra, ...) ➤ Set up multi-channel outbound automation sequences (Emails, LinkedIn, ...) ➤ Built a framework based on digital signals to prioritize the sales prospection 𝟐/ 𝐌𝐀𝐑𝐊𝐄𝐓 𝐈𝐍𝐓𝐄𝐋𝐋𝐈𝐆𝐄𝐍𝐂𝐄 ➤ Spent 10+ hours interviewing customers to deeply understand the buying journey ➤ Rebuild personas & competitive analysis for USA, Canada, France and Germany ➤ Developed key messages for the marketing team (landing pages, emails, …) 𝟑/ 𝐏𝐑𝐎𝐃𝐔𝐂𝐓 𝐒𝐓𝐑𝐀𝐓𝐄𝐆𝐘 ➤ Collaborated with the product team to influence the roadmap and define the positioning 𝟒/ 𝐌𝐀𝐑𝐓𝐄𝐂𝐇 𝐒𝐓𝐀𝐂𝐊 I chose and managed the marketing tools ➤ Segment ➤ Google Tag Manager ➤ Zoominfo ➤ S̵a̵l̵e̵s̵L̵o̵f̵t̵ ̵ ➤ Notion ➤ G2crowd & Capterra ➤ Hubspot ➤ Z̵a̵p̵i̵e̵r̵ ̵&̵ ̵P̵i̵e̵s̵y̵n̵c̵h̵

⚡️ I helped startups, SME's and corporates to build and execute ambitious growth strategies. 𝟏/ 𝐆𝐑𝐎𝐖𝐓𝐇 𝐀𝐔𝐃𝐈𝐓 Run a full-funnel analysis to understand the gap in the buyer's journey. 𝟐/ 𝐆𝐑𝐎𝐖𝐓𝐇 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 Planned and implemented multi-channel campaigns to drive brand awareness and accelerate revenue. Mainly through Adwords, Facebook ads, and LinkedIn ads. 𝟑/ 𝐒𝐓𝐑𝐀𝐓𝐄𝐆𝐘 & 𝐏𝐑𝐎𝐉𝐄𝐂𝐓 𝐌𝐀𝐍𝐀𝐆𝐄𝐌𝐄𝐍𝐓 Worked directly with the clients + our internal teams, leading the execution of the campaigns.    𝟒/ 𝐃𝐀𝐓𝐀 𝐀𝐍𝐀𝐋𝐘𝐒𝐈𝐒 & 𝐑𝐄𝐏𝐎𝐑𝐓𝐈𝐍𝐆 Analyzed performance data and reported on campaign results and spend recommendations. If needed, I'd rapidly iterate the strategy based on findings. Mad Kings is a growth marketing agency based in Brussels, helping companies to grow exponentially by combining marketing and new technologies.

⚡️ I managed to increase trial users to paid customers by 300% ➤ Created and executed the inbound marketing strategy ➤ Set up multi-channel programs (Adwords, Facebook Ads, ...) ➤ Created a lead scoring process ➤ Automated the sales funnel with Zapier & Hubspot internetVista is a web based monitoring service (SaaS) helping web professionals to monitor their website performance in terms of speed & availability.

What I did @American Express? ➤ Account management between customers and partners of American Express ➤ Responsible for any kind of orders related to the Membership Rewards program ➤ Intermediary between high class customers and private bankers for specific needs ➤ Advising partners and customers about marketing actions as i closely work with this department

OSJ is Belgian online Job board in Sales & Marketing. What I did @OnlySalesJob ? ➤ Development and follow-up of a clients portfolio ➤ Creation and Management of a data base for potential targets ➤ Getting in touch with the prospects through emails and phone calls ➤ Scoring and reporting high potential targets to the account manager ➤ Mystery shopping through telephone ➤ Promoting Onlysalesjob through social networks and careers fairs

1) Stroller's rental: ➤ Being available to guest's concerns and or question ➤ Inform guests about goods in sales and persuading them to purchase ➤ Providing the best service to customers ➤ Being effective as a cashier by renting strollers ➤ Stacking strollers and wheelchairs 2) Parade control: ➤ ensuring the security of our guests ➤ Interacting and entertaining with the visitors before and after the parade ➤ Following trainings about safety issues, and how to be efficient at work