Alexis Vuillermoz

Enterprise Data Architecture (CDP): Orchestrated the end-to-end design and deployment of a Customer Data Platform (CDP) for a market-leading Beauty giant. Unified online, in-store, and loyalty data to enable 360° customer views and personalized activation. Generative AI & LLMs: Architected an LLM-based trend forecasting pipeline, clustering massive search query datasets to identify emerging consumer trends 6 months in advance for a global brand. AI for Inclusive Marketing: Directed the development of a custom Computer Vision solution (w/ Google Research) to audit demographic representation in video assets, directly shaping the client’s global diversity strategy. Transversal Leadership: Managed a team of 8 Engineers and Data Scientists, serving as the translation layer between complex IT constraints and C-Level strategic marketing goals.

Unified Measurement (MMM + Attribution): Designed "Hybrid Measurement" frameworks combining Marketing Mix Modeling (MMM) (macro-view) and Multi-Touch Attribution (micro-view) to quantify incremental ROI across open-web and walled-garden inventories. Drive-to-Store Strategy: Spearheaded the offline measurement methodology for a major Telco, utilizing Geo-lift experiments to prove the impact of digital ad spend on physical retail foot traffic and sales. Privacy & C-Level Advisory: Acted as a strategic advisor to Hotel Groups and Retailers, guiding them through complex privacy regulations (Consent Mode, First-party data strategies) to ensure business continuity. Product Market Fit: partnered with Engineering to translate local client business needs into scalable product features for the European market.