Ali Sahnine

💼 I design and deliver professional training programs on generative AI for beginners and intermediate users (employees, managers, support functions, HR, marketing, educators...). 🎯 Key learning objectives: • Understand the fundamentals of generative AI (GPT, Claude, Mistral…) • Learn the basics of prompt engineering (RTCC structure, clear instructions, business context) • Explore real-world use cases: marketing, HR, customer service, data analysis • Develop critical thinking: biases, hallucinations, limitations • Address ethical and regulatory topics: GDPR, AI Act, digital responsibility 📚 Format: 1-day immersive training (7 hours) including theory, live demos, hands-on workshops, and group debriefs. 📌 Reference frameworks: Program aligned with national priorities (Bpifrance, OPIIEC) and the European AI Act (2025–2028): responsible AI adoption, business efficiency, and regulatory compliance.

Drove strategic relationships with top-tier media and independent agencies to scale adoption of advanced AdTech solutions (DSP, SSP, CDP, retail media). Defined and executed partnership strategies aligned with agency business models and client verticals (CPG, retail, finance, B2B). Led cross-functional coordination (sales, product, data, operations) to deliver tailored programmatic and data-driven offerings. Built co-marketing and enablement programs to position the company as a preferred tech partner in agency rosters. Achieved measurable growth in revenue, retention, and share of wallet across key agency accounts.

Managed strategic relationships with top-tier agency groups Omnicom and WPP, driving adoption of Verizon Media’s advertising solutions across display, video, native, and programmatic. Led media strategy development and campaign execution in collaboration with agency teams, aligning with client objectives across multiple verticals. Delivered tailored proposals leveraging Verizon Media’s premium inventory and first-party data to meet branding and performance KPIs. Coordinated with internal teams (planning, AdOps, creative, data) to ensure seamless delivery, optimization, and client satisfaction. Represented Verizon Media in strategic meetings, co-marketing initiatives, and agency enablement programs to strengthen partnerships and drive incremental revenue.

Led the commercial development of Microsoft Advertising in the French market with a segmented approach (enterprise, mid-market, agencies). Built strategic partnerships with key decision-makers (CMOs, media agencies) and delivered tailored media strategies (search, native, retail). Oversaw campaign execution and performance optimization (CPL, ROAS, conversion rates). Managed a Sales & Customer Success team and coordinated with Microsoft France & EMEA teams across product, marketing, and training. Contributed to the acceleration of Microsoft Ads adoption through consulting, training, and market evangelization initiatives.

Designed and executed a scalable sales strategy aligned with the startup’s growth goals and market positioning. Recruited, trained, and led a high-performing sales team within a fast-paced, results-oriented environment. Drove revenue growth through new client acquisition, upselling, and sales process optimization (CRM, funnel tracking).

Key Account Manager Marketing PQR 66 / Region Com Marketing Key Account Director Marketing PQR 66 / Region Com

Group leader Business development

Sales advertising