Ali Sahnine

Formateur – Consultant IA & Prompt Engineering | Fondateur de Tegami Conseil Formation en Intelligence Artificielle Générative: Pédagogie active: 80% de pratique sur vos cas métiers réels, approche non technique axée sur l'autonomie : réflexes opérationnels et application immédiate. Compétences développées : ✓ Maîtriser les fondamentaux de l'IA générative et ses cas d'usage concrets ✓ Distinguer le potentiel réel des limites : savoir quand et comment utiliser l'IA efficacement ✓ Exploiter les outils IA au quotidien en identifiant leurs forces et leurs contraintes ✓ Mettre en œuvre les bonnes pratiques pour un usage professionnel éthique et sécurisé Maîtriser la communication avec l'IA (prompting avancé) : - Démarche méthodologique pour structurer, contextualiser et optimiser vos requêtes IA - Apprentissage par l’exemple : apprendre à “montrer” plutôt qu’à “demander” - Questionnement stratégique : mobiliser les connaissances du modèle pour enrichir les réponses - Développer un regard critique : vérifier, valider et affiner les résultats - Création d’une bibliothèque personnalisée de prompts pour chaque fonction Usage responsable et conformité: Identification des biais et limites, Protection des données (RGPD), Cadre éthique et réglementaire européen Publics formés: Commerciaux, Responsables RH et formation • Managers • Équipes marketing et communication • Fonctions support • Formateurs internes • Créateurs de contenu En entreprise, centres de formation et organismes publics. Certifications : - École Polytechnique Executive Education. - Diriger avec la Data et l'Intelligence Artificielle (RNCP) - Formateur Professionnel Certifié (RS5349) Organisme enregistré DREETS n°11757376575 Audit express gratuit – 30 min pour identifier vos besoins en formation IA

Drove strategic relationships with top-tier media and independent agencies to scale adoption of advanced AdTech solutions (DSP, SSP, CDP, retail media). Defined and executed partnership strategies aligned with agency business models and client verticals (CPG, retail, finance, B2B). Led cross-functional coordination (sales, product, data, operations) to deliver tailored programmatic and data-driven offerings. Built co-marketing and enablement programs to position the company as a preferred tech partner in agency rosters. Achieved measurable growth in revenue, retention, and share of wallet across key agency accounts.

Managed strategic relationships with top-tier agency groups Omnicom and WPP, driving adoption of Verizon Media’s advertising solutions across display, video, native, and programmatic. Led media strategy development and campaign execution in collaboration with agency teams, aligning with client objectives across multiple verticals. Delivered tailored proposals leveraging Verizon Media’s premium inventory and first-party data to meet branding and performance KPIs. Coordinated with internal teams (planning, AdOps, creative, data) to ensure seamless delivery, optimization, and client satisfaction. Represented Verizon Media in strategic meetings, co-marketing initiatives, and agency enablement programs to strengthen partnerships and drive incremental revenue.

Led the commercial development of Microsoft Advertising in the French market with a segmented approach (enterprise, mid-market, agencies). Built strategic partnerships with key decision-makers (CMOs, media agencies) and delivered tailored media strategies (search, native, retail). Oversaw campaign execution and performance optimization (CPL, ROAS, conversion rates). Managed a Sales & Customer Success team and coordinated with Microsoft France & EMEA teams across product, marketing, and training. Contributed to the acceleration of Microsoft Ads adoption through consulting, training, and market evangelization initiatives.

Designed and executed a scalable sales strategy aligned with the startup’s growth goals and market positioning. Recruited, trained, and led a high-performing sales team within a fast-paced, results-oriented environment. Drove revenue growth through new client acquisition, upselling, and sales process optimization (CRM, funnel tracking).

Key Account Manager Marketing PQR 66 / Region Com Marketing Key Account Director Marketing PQR 66 / Region Com

Group leader Business development

Sales advertising