
Ali Touba
Senior Business Intelligence & Analytics Consultant
Salary / Daily rate
Freelance
Remote only
Skills
Languages
About me
Intro
SAP BI & Analytics expert with 6+ years of experience delivering data-driven solutions across retail, supply chain, and manufacturing. Led successful implementation of SAP BI IP and reduced infrastructure costs by 23% while managing complex projects with 500+ users. Specialized in AWS, BigQuery, SAP BW/4HANA, Python and Databricks to transform raw data into actionable business insights that drive measurable performance improvements.
Work experience
Consultant SAP BW/4HANA
LGS, une société IBM
Jan 2025 - Present
1 year 10 months
Montreal, QC, Canada
Designed and implemented data models and ETL processes in SAP BW/4HANA, sourcing data fromSAP S/4HANA via CDS views. Developed and optimized reports in SAP BusinessObjects (BOBJ) to meet business needs. Contributed to the Proof of Concept (POC) for SAP Datasphere and SAC, ensuring alignment withenterprise reporting goals. Enhanced existing data pipelines and improved system performance.
Data Scientist / Business intelligence & Analytics
Décathlon Canada
Jul 2022 - Mar 2025
2 years 9 months
Montreal, QC, Canada
Data Scientist Objective: Address user needs and add value to data for various departments within the company. Developed reports and data flows using AWS S3, Redshift, and BigQuery. Data transformation using SQL and Python (Pandas) on Databricks. Data presentation through Looker, Tableau, and other visualization tools. Major Achievement: Implemented an optimal stock level calculation tool for e-commerce across all available catalog models. SAP BW Module Lead & System Health Manager Objective: Ensure the proper operation and optimal functioning of the SAP BW system (2 production system, 6 non-production systems). Established a control tower to monitor system performance and functionality. Worked on system optimization, performance improvements, and volume reduction to reduce costs. Ensured system availability, implemented security patches, and supported technical upgrades. Communicated system status with the team and coordinated with other module leads as required. Participated in major architectural projects to ensure system scalability. Conducted a Proof of Concept (POC) for SAP DataSphere, evaluating and implementing the solution. Major Achievement: Reduced infrastructure costs by 23%.
Senior SAP BI
Decathlon France
Dec 2018 - Jul 2022
3 years 8 months
Croix, France
Developer & Project Manager - Supply Management Tool Objective: Successfully complete the supply management tool project on time, within budget, and with high quality. Led a team of approximately 4 people in an agile environment. Developed and documented a planning tool to optimize stock management and projected stock calculations for 104 future weeks. Enabled users to analyze and pilot their activities, stock rotation, and view results. Managed challenges in a highly complex and critical project for the company. Agile project management experience from development to deployment and feature rollout. Major Achievement: Delivered the project on time with high user satisfaction from over 500 users Developer - SAP BW Objective: Address user needs based on user cases and personal knowledge. Developed data flows, transformations (SAP to SAP BW and non-SAP to SAP BW), CDS views, calculation views, and SAP BW on HANA objects. Created stories on SAC (SAP Analytics Cloud). Ensured development quality, documentation, testing, and user satisfaction. Contributed to data value addition across various projects. Support Team Member Objective: Address user tickets, validate developments for production, ensure data flow functionality, and develop minor fixes. Technologies used: SAP BW 7.5, SAP Lumira, Analysis for Office. Major Achievement: Rapid skill development leading to a significant fix for managing the 53rd week in reports. Additional Responsibilities Became a reference for cross-functional topics including Marketing, Supply Chain, E-commerce, Logistics, and Finance. Provided technical and functional training to the team to enhance their understanding and skills
Education
IMT Nord Europe
General engineer specializing in industrial engineering and production systems management
2015 - 2018
2 years 11 months
Licenses & certifications
SAP Certified - Data Engineer - SAP BW/4HANA
Issued: Dec 2025
SAP Certified - Data Analyst - SAP Analytics Cloud
Issued: Dec 2025
SAP Certified - SAP Business Data Cloud
Issued: Dec 2025
SAP Certified - SAP Generative AI Developer
Issued: Oct 2025