
Alice Bardwell
SaaS & Cybersecurity Pipeline Builder
Salary / Daily rate
Paris, France
Freelance, open to permanent contract
Skills
Languages
About me
Intro
I generate qualified pipeline and book high-value meetings for SaaS and cybersecurity companies across EMEA. With 10+ years in business development, I specialise in outbound lead generation for complex B2B SaaS, combining targeted account research, highly personalised outreach, and consistent execution to open conversations with senior decision-makers. I work as a freelance partner with established SaaS and cybersecurity organisations, bringing experience from companies including Barracuda, Akamai, and Nasdaq. I consistently achieve high quota attainment and deliver qualified pipeline.
Work experience
International Business Development & New Customer Acquisition - Freelance
AVB Consulting
Sep 2022 - Present
4 years 2 months
69340 Francheville, France
– Generating qualified pipeline for SaaS & cybersecurity companies across EMEA – Delivering outbound campaigns targeting C-level stakeholders – Managed lead generation and sales strategy for clients including Barracuda, Mirantis, 4Marketing, Language Reach, and Proteus Research. – Responsibilities included pipeline generation, cold outreach, inbound qualification, booking meetings, data cleansing, and market research. – Spearheaded a contract for Mirantis in Business Development (01-06-2023 to 01-01-2024) for lead generation.
Customer Acquisition Consultant
Barracuda
Jan 2025 - Mar 2026
1 year 3 months
69340 Francheville, France
– Generating qualified pipeline for SaaS & cybersecurity companies across EMEA – Freelance Business Development / Lead Generation (SaaS & Cybersecurity)
New Business Development Consultant
FlowTiger
Mar 2024 - Mar 2026
2 years 1 month
Hoyland, Barnsley S74, UK
– Generating qualified pipeline for SaaS & cybersecurity companies across EMEA – Delivering outbound campaigns targeting C-level stakeholders – Research, Data and analytics, Prospecting, Lead Generation, Leads Qualification, Booking Meetings – Freelance Business Development / Lead Generation (SaaS & Cybersecurity)
Senior International New Logo Growth & Business Development Representative
URBANTZ
Sep 2021 - Sep 2022
1 year 1 month
Paris, France
– Leveraged Urbantz's advanced enterprise last mile delivery management platform to optimize logistics. – Assisted retailers and logistics companies in planning, optimizing, orchestrating, and executing last-mile deliveries. – Focused on eco-friendly and cost-effective delivery solutions.
Business Development Specialist - France, Luxembourg & Belgium
AQMetrics
Mar 2020 - Aug 2021
1 year 6 months
London, UK
Sr. International Business Development New Logo EMEA / Identity Cloud Specialist EMEA
Janrain, Inc. / Akamai Technologies
Apr 2017 - Mar 2020
3 years
London, UK
– Enabled customers to know and personalize interactions through pioneering Customer Identity and Access Management (CIAM). – Contributed to the Identity Cloud network for over half the world's connected users. – Served leading brands such as Pfizer, Samsung, Whole Foods, Philips, Shell, Michelin, Marvel, and Dr Pepper. – Role continued under Akamai Technologies following the acquisition of Janrain, focusing on Identity Cloud solutions.
Corporate Sales Specialist
Nasdaq
Apr 2015 - Apr 2017
2 years 1 month
Paris, France
Chargé des comptes
VIKING Life-Saving Equipment A/S
Mar 2013 - Apr 2015
2 years 2 months
Paris Area, France
– Managed security equipment sales in France for cargo, passenger, yachts, fishing vessels, and offshore platforms. – Handled key accounts including shipyards (STX), governmental organizations (SNCM, Govt. of Israel, Libyan Fishing Agency), and training centers.
Sales Executive
EUROCERAMIC
Jun 2012 - Mar 2013
10 months
Région de Paris, France
– Responsible for retail sales of kitchen and household furnishings in France. – Managed key accounts including large French retailers like Auchan, Carrefour, and Intermarché.
Sales Representative
HMD
Jun 2011 - Jun 2012
1 year 1 month
Région de Paris, France
– Responsible for retail sales of kitchen and household furnishings in France. – Managed key accounts including large French retailers such as Auchan, Carrefour, Intermarché, Conforama, 3 Suisses, and Alinéa.
Project Manager & Researcher
Tibetan Centre for Human Rights and Democracy (TCHRD)
Jul 2010 - Jun 2011
1 year
New Delhi Area, India
– Managed and conducted research projects focused on gender equality in New Delhi and Dharamsala. – Undertook fieldwork observing women's positions in closed and remote communities, involving historical research, interviewing, and pamphlet drafting. – Gained insight into work, family, and femininity; contributed to other human rights reports. – Developed expertise in women's rights, immigration, and conflict resolution. – Understood cultural differences and human rights implementation in diverse contexts. – Applied knowledge of fundamental human rights principles, institutions, and practices. – Utilized statistical software for data analysis. – Drafted reports, publications, press releases, and project presentations. – Managed budgets and fundraising efforts. – Engaged with NGOs and other organizations to meet their needs.
Education
University of Essex
MA, Political Sciences
2008 - 2010
1 year 5 months
University of Essex
BA, International Law & Human Rights
2005 - 2008
2 years 5 months
Ecole Jeannine Manuel
Baccalauréat option internationale
2001 - 2004
2 years 7 months
OIS - Osaka International School
1999 - 2001
2 years 1 month
Lycée International de Los Angeles
1996 - 1999
3 years 1 month
Licenses & certifications
R3 Sales Excellence training
Issued: –