Alice Bardwell

SaaS & Cybersecurity Pipeline Builder

Salary / Daily rate

Paris, France

Freelance, open to permanent contract

Skills

Data Analysis

Languages

English (Native)French (Native)Spanish (Fluent)Japanese

About me

Intro

I generate qualified pipeline and book high-value meetings for SaaS and cybersecurity companies across EMEA. With 10+ years in business development, I specialise in outbound lead generation for complex B2B SaaS, combining targeted account research, highly personalised outreach, and consistent execution to open conversations with senior decision-makers. I work as a freelance partner with established SaaS and cybersecurity organisations, bringing experience from companies including Barracuda, Akamai, and Nasdaq. I consistently achieve high quota attainment and deliver qualified pipeline.

Links

Work experience

International Business Development & New Customer Acquisition - Freelance

AVB Consulting

Sep 2022 - Present

4 years 2 months

69340 Francheville, France

– Generating qualified pipeline for SaaS & cybersecurity companies across EMEA – Delivering outbound campaigns targeting C-level stakeholders – Managed lead generation and sales strategy for clients including Barracuda, Mirantis, 4Marketing, Language Reach, and Proteus Research. – Responsibilities included pipeline generation, cold outreach, inbound qualification, booking meetings, data cleansing, and market research. – Spearheaded a contract for Mirantis in Business Development (01-06-2023 to 01-01-2024) for lead generation.

Customer Acquisition Consultant

Barracuda

Jan 2025 - Mar 2026

1 year 3 months

69340 Francheville, France

– Generating qualified pipeline for SaaS & cybersecurity companies across EMEA – Freelance Business Development / Lead Generation (SaaS & Cybersecurity)

New Business Development Consultant

FlowTiger

Mar 2024 - Mar 2026

2 years 1 month

Hoyland, Barnsley S74, UK

– Generating qualified pipeline for SaaS & cybersecurity companies across EMEA – Delivering outbound campaigns targeting C-level stakeholders – Research, Data and analytics, Prospecting, Lead Generation, Leads Qualification, Booking Meetings – Freelance Business Development / Lead Generation (SaaS & Cybersecurity)

Senior International New Logo Growth & Business Development Representative

URBANTZ

Sep 2021 - Sep 2022

1 year 1 month

Paris, France

– Leveraged Urbantz's advanced enterprise last mile delivery management platform to optimize logistics. – Assisted retailers and logistics companies in planning, optimizing, orchestrating, and executing last-mile deliveries. – Focused on eco-friendly and cost-effective delivery solutions.

Business Development Specialist - France, Luxembourg & Belgium

AQMetrics

Mar 2020 - Aug 2021

1 year 6 months

London, UK

Sr. International Business Development New Logo EMEA / Identity Cloud Specialist EMEA

Janrain, Inc. / Akamai Technologies

Apr 2017 - Mar 2020

3 years

London, UK

– Enabled customers to know and personalize interactions through pioneering Customer Identity and Access Management (CIAM). – Contributed to the Identity Cloud network for over half the world's connected users. – Served leading brands such as Pfizer, Samsung, Whole Foods, Philips, Shell, Michelin, Marvel, and Dr Pepper. – Role continued under Akamai Technologies following the acquisition of Janrain, focusing on Identity Cloud solutions.

Corporate Sales Specialist

Nasdaq

Apr 2015 - Apr 2017

2 years 1 month

Paris, France

Chargé des comptes

VIKING Life-Saving Equipment A/S

Mar 2013 - Apr 2015

2 years 2 months

Paris Area, France

– Managed security equipment sales in France for cargo, passenger, yachts, fishing vessels, and offshore platforms. – Handled key accounts including shipyards (STX), governmental organizations (SNCM, Govt. of Israel, Libyan Fishing Agency), and training centers.

Sales Executive

EUROCERAMIC

Jun 2012 - Mar 2013

10 months

Région de Paris, France

– Responsible for retail sales of kitchen and household furnishings in France. – Managed key accounts including large French retailers like Auchan, Carrefour, and Intermarché.

Sales Representative

HMD

Jun 2011 - Jun 2012

1 year 1 month

Région de Paris, France

– Responsible for retail sales of kitchen and household furnishings in France. – Managed key accounts including large French retailers such as Auchan, Carrefour, Intermarché, Conforama, 3 Suisses, and Alinéa.

Project Manager & Researcher

Tibetan Centre for Human Rights and Democracy (TCHRD)

Jul 2010 - Jun 2011

1 year

New Delhi Area, India

– Managed and conducted research projects focused on gender equality in New Delhi and Dharamsala. – Undertook fieldwork observing women's positions in closed and remote communities, involving historical research, interviewing, and pamphlet drafting. – Gained insight into work, family, and femininity; contributed to other human rights reports. – Developed expertise in women's rights, immigration, and conflict resolution. – Understood cultural differences and human rights implementation in diverse contexts. – Applied knowledge of fundamental human rights principles, institutions, and practices. – Utilized statistical software for data analysis. – Drafted reports, publications, press releases, and project presentations. – Managed budgets and fundraising efforts. – Engaged with NGOs and other organizations to meet their needs.


Education

University of Essex

MA, Political Sciences

2008 - 2010

1 year 5 months

University of Essex

BA, International Law & Human Rights

2005 - 2008

2 years 5 months

Ecole Jeannine Manuel

Baccalauréat option internationale

2001 - 2004

2 years 7 months

OIS - Osaka International School

1999 - 2001

2 years 1 month

Lycée International de Los Angeles

1996 - 1999

3 years 1 month


Licenses & certifications

R3 Sales Excellence training

Issued: –

Certified by ACCLIVUS

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