Alice Charras

Positionnement, Stratégie, Social Media, Copywriting, Product Marketing, Partenariats, Événements

Articles, Témoignages, Livre Blanc, Newsletter, Podcast, Vidéos, Événements

iytro c'est l'accélérateur marketing qui s'adresse aux start-ups, scale-ups, PME qui veulent le meilleur des 2 mondes entre efficacité et rentabilité. Mes multiples casquettes : 💌 Directrice Marketing externalisée 🕵🏼‍♀️ Consultante Marketing Senior Quelques clients depuis mon arrivée chez iytro : Bpifrance Flash, Humanlinker, Salecycle, Masteos... Comment est-ce que je peux vous aider ? ✨ - Après plusieurs années en tant que consultante indépendante, j'ai choisi de rejoindre iytro pour continuer à développer mes compétences au sein d'une équipe exceptionnelle, internationale, tout en élargissant le scope des entreprises que j'accompagne.

Master Gastronomie & Oenologie - École Conte - How to be sustainable in a food business - Sales & social selling class Mentor of students / member of the jury Bachelor Chef & CEO - Thierry Marx College - How to be sustainable in a food business

Ma mission : rendre le monde des RH et les logiciels de paye attractifs pour les entreprises de plus de 5 salariés qui galèrent avec leurs plannings. Comment ? > En imaginant et rédigeant les séquences multi-canales (appel, SMS, e-mail, réseaux sociaux) > En créant chaque jour des conversations avec nos prospects > Et, on ne va pas se mentir, en prenant beaucoup de portes 🤪 > En créant du contenu pour générer de l'inbound : articles LinkedIn, Webinar Après plusieurs années d'indépendance en restauration et en freelance, le modèle de segmentation des rôles typique des SaaS ne me convient pas. Je décide de repasser freelance à plein temps pour me spécialiser en copywriting.

Farming on 2M€/year key accounts and business development (more than 30 new partners closed).

Communication & Digital Marketing agency specialised in sustainable tourism. - Launch strategy - Evangelization of the Parisian market & in South East Asia (Vietnam, Cambodia, Hong Kong). - Growth hacking / business development

Au Service de l'Événement (Event Agency) - MICE Angels (Communication Consulting Agency on the Meeting Industry) I analysed briefs, gave strategic cross-canal recommendations, and organised private and corporate events (budget >300K€) with dedicated digital creations (apps, websites).

The W Project (NGO) is a initiative aiming at meeting the French entrepreneurs in the world to transfer and share their adventures, experiences and advice on our website : www.wproject.fr This project is backed by many companies and organisations such as the French Ministry of Foreign Affairs, the CIC bank, and we have regular publications in many French media such as Le Figaro, L'Express, BFM, La Tribune, Les Echos and France 2.

3-month internship in that start up which launched the first ever 3D printing pen on Kickstarter in 2013 and gathered $2,344,134 on the platform. I was in charge of elaborating the promotional, marketing and communication plan of the 3Doodler pen, I organized promotional events and looked for new partnerships.

Booking Agency in Asia and Music Label (Homesick & Fragrant Harbour). I was in charge of the bookings of DJs in our local and international roasters, the development of new partnerships, the management of marketing and communication campaigns and the community management.

Part time internship in that brand new start-up, launched in October 2013, which is divided into 3 main branches : Morane Prestige (events creation), Morane Consulting & Morane Conciergerie. Missions : - Business Development - Creation of marketing & communication plan - Executive assistant - New spots & partnerships - Community Management (Linkedin, Facebook, Twitter, Pinterest)

Intern. Organisation of the International Cybersecurity Forum (#FIC2014). Strategic surveillance, elaboration of international digital marketing strategies, and community management on Facebook, Twitter, LinkedIn, Viadeo, Youtube, Vimeo, Dailymotion, and Flickr accounts. French & English.

Responsible to foster the communication between the different workshops of the association (Theatre, Dance, Music, etc...). Planned the association events during the year with the president of the association and finally created the first ever musical show of the school. Community Manager on Facebook and Twitter.

In charge of stocks and inventories, dispatching of the new collection, preparation and forwarding of orders, customers adviser and assistant during the presentations of the collection. Finally, I assisted the photography team for the new summer 2013 collection.